Really depends on what you are selling. Random Dropship products do poorly everywhere and even worse on Meta. In my experience, Meta is great for retargeting. Also ads with a human touch. Someone reviewing it, using it, etc. Answer from badnewssssss on reddit.com
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Shopify
shopify.com › blog › facebook-ads
What Is Facebook Advertising and How Does It Work? (2024) - Shopify
You can create them by harnessing ... previously were interested in. If you’re using Shopify, add the Facebook sales channel to easily sync your product catalog....
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Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › create-marketing › facebook-instagram-by-meta
Shopify Help Center | Marketing on Facebook
You can use Facebook and Instagram ... For ad creation across the Facebook, Instagram, Messenger or Audience Network, use Meta's Ads Manager....
Discussions

Are Facebook/Insta ads actually worth it?
To keep this community relevant to the Shopify community, store reviews and external blog links will be removed. Users soliciting personal contact, sales, or services in any form will result in a permanent ban. I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
🌐 r/shopify
82
32
June 16, 2025
Shopify Facebook Ads run through
Over the past decade, I’ve dedicated every bit of my free time to mastering Facebook ads and achieving success with my Shopify store. After two years of relentless effort, I finally cracked the code to running a profitable Shopify business. More on reddit.com
🌐 r/FacebookAds
2
4
February 2, 2024
Step-by-Step Guide to Retargeting Ads on Facebook and Instagram

Thanks for sharing, this looks helpful!

More on reddit.com
🌐 r/shopify
4
7
August 21, 2017
The dos and don'ts of Facebook ads in 2022: Get the most out of your ad spend!

Good read. I'm working on launching my first store and this will be very useful. Thx

More on reddit.com
🌐 r/shopify
8
10
April 24, 2020
People also ask

Do I need a Facebook ad account to run Shopify Facebook ads?
Yes. A Facebook ad account is required to set up tracking, manage billing, create audiences, and launch campaigns through Ads Manager. It serves as the central hub for managing and optimizing all your advertising activity.
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optimonk.com
optimonk.com › home › conversion › facebook ads for shopify: a beginner’s guide for 2026
Facebook Ads for Shopify: A Beginner's Guide for 2026 - OptiMonk Blog
What is the best Facebook ad format for Shopify stores?
Carousel ads, video ads, and dynamic product ads are especially effective for ecommerce because they highlight product details and adapt to shopper behavior. The right format depends on your goal, but dynamic product ads often perform best for converting warm audiences.
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optimonk.com
optimonk.com › home › conversion › facebook ads for shopify: a beginner’s guide for 2026
Facebook Ads for Shopify: A Beginner's Guide for 2026 - OptiMonk Blog
Are Shopify Facebook ads worth the ad spend in 2026?
Yes. Facebook remains one of the most influential advertising platforms, offering powerful optimization features and access to a large global audience. For Shopify merchants, well-managed campaigns continue to deliver strong returns on investment.
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optimonk.com
optimonk.com › home › conversion › facebook ads for shopify: a beginner’s guide for 2026
Facebook Ads for Shopify: A Beginner's Guide for 2026 - OptiMonk Blog
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Shopify
shopify.com › blog › facebook-ads-cost
What Facebook Ads Cost in November 2025 - Shopify
The average CPM for Facebook ads in November 2025 was $16.06. Many online stores use Facebook to build brand awareness amongst its three billion monthly active users. If reach and awareness are your goals, focus on the cost of impressions, known ...
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Facebook
facebook.com › business › help › 139029445945711
Create a Shop and Shops Ads in Meta Ads Manager ...
Get support, tips & resources on selling on Facebook & Instagram, business tools, troubleshooting ads, account management, content monetization & more.
Find elsewhere
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OptiMonk
optimonk.com › home › conversion › facebook ads for shopify: a beginner’s guide for 2026
Facebook Ads for Shopify: A Beginner's Guide for 2026 - OptiMonk Blog
1 week ago - New Shopify store? Drive traffic with Facebook Ads! This guide simplifies setup, offers examples & optimization tips for ad success.
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Shopify
shopify.com › facebook-instagram
Sell to Customers on Facebook & Instagram - Shopify
Leverage powerful selling, analysis, and conversion tools for ads, across Facebook and Instagram. Sync products from Shopify directly into Ads Manager to easily create ads and shoppable content that more potential customers see.
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Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › analyze-marketing › meta-data-sharing
Shopify Help Center | Facebook data sharing
If you select Maximum, then your store uses Facebook's Conversions API, Meta pixel, and is updated with Facebook's latest advertising technology. The Conversions API sends the purchase event between Shopify and Facebook servers.
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Lebesgue: AI CMO
lebesgue.io › home › how to run facebook ads for your shopify store
How to Run Facebook Ads for Your Shopify Store?
October 10, 2024 - After you install the Facebook Pixel on your Shopify store, you’ll also have to configure Aggregated Event Measurement to ensure accurate measurement of web events and improve conversion optimization. Before you can start running ads on Facebook, you need to set up a campaign.
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Facebook
facebook.com › business › help › 646757258759189
Connect Shopify to Facebook and Instagram | Meta Business Help Center
Follow the prompts to install features for commerce, ads and Meta Pixel setup. Accept the terms and conditions. Click Submit. For a guided experience and to see all supported platforms, visit Partner Integrations in Events Manager before starting. Verify that your products are synced to Commerce Manager. Enable the Meta Pixel and Conversions API for reliable data sharing. In your data sharing settings on Shopify, select Enhanced or Maximum.
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Shopify
apps.shopify.com › easy-ads-for-facebook
AI ‑ Easy Ads for Facebook Ads - Easy Ads for Facebook Ads | Shopify App Store
Launch an AI-powered Facebook & Instagram ads funnel for your Shopify store that turns strangers on the internet into repeat buyers.
Rating: 4.4 ​ - ​ 302 votes
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Shopify
shopify.com › blog › facebook-ads-manager
How To Use (Meta) Facebook Ads Manager: A Comprehensive Guide (2024) - Shopify
When you connect Facebook with Shopify, you’ll be able to create a social media storefront with in-app checkout, so users can shop without leaving the Facebook app. ... Meta Ads Manager is used to create and manage your ad campaigns. It offers ...
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Quora
quora.com › How-do-I-set-up-and-manage-a-Shopify-Facebook-ads-campaign
How to set up and manage a Shopify Facebook ads campaign - Quora
Answer: Go to your Settings Page on Facebook then go to AD Manager from there click Create AD then Just Follow the Prompts to get everything set up
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SaveMyLeads
savemyleads.com › home › blog › other › how to connect facebook ads to shopify
How to Connect Facebook Ads to Shopify | SaveMyLeads
June 25, 2024 - Learn how to seamlessly connect Facebook Ads to your Shopify store. Boost your sales by targeting the right audience, tracking performance, and optimizing campaigns for maximum ROI.
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Shopify
shopify.com › blog › 72787269-relax-advertising-on-facebook-just-got-a-lot-easier
What Is Meta Pixel? How To Set It Up For Retargeting Ads (2025) - Shopify
Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.
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Reddit
reddit.com › r › FacebookAds › comments › 1f0dldj › shopify_facebook_ads_run_through
Shopify Facebook Ads run through : r/FacebookAds
February 2, 2024 - My advice is to avoid increasing your budget. The Facebook algorithm needs time to adjust to your set budget, and constantly changing it will only confuse the system. Although you have the option to use Campaign Budget Optimization (CBO) or Ad Set Budget Optimization (ABO), I don’t recommend it.
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AdRoll
adroll.com › blog › how-to-scale-your-shopify-facebook-ads-strategy
How to Scale Your Shopify Facebook Ads Strategy | AdRoll
April 23, 2025 - The smaller the pool of Facebook ... target customers. Shopify sellers with the AdRoll integration can do audience targeting and segmentation like lookalike targeting with enhanced data as well....
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PageFly
pagefly.io › blogs › shopify › how-to-create-facebook-ads-for-shopify-store
Shopify Facebook Ads: The Definitive Guide To Boost Your Store
May 27, 2024 - This is the account you will use to manage your business’s page and access ad campaign tools. Once you have created an account, you will need to set up an advertising account and link it to your Shopify store by installing the Facebook Pixel.