Sending an email with a link that sends users to the wrong product on our site, then sending a second with "Sorry" as the subject line. First email got 7% open rate, "Sorry" email with the correct link got 47%. Answer from soradbro on reddit.com
Reddit
reddit.com › r/marketing › what are some completely outside-the-box marketing strategies that have worked well for you?
r/marketing on Reddit: What are some completely outside-the-box marketing strategies that have worked well for you?
October 28, 2023 -
Currently working to brainstorm tons of potential marketing strategies + distribution channels for my business, and I'm curious if any of you have tested out some really zany or unconventional marketing strategies that have worked wonders?
Not looking for any kind of "magic bullet", just wanting to consider tons of potential approaches to find out what might work best in my particular circumstances.
Top answer 1 of 20
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Sending an email with a link that sends users to the wrong product on our site, then sending a second with "Sorry" as the subject line. First email got 7% open rate, "Sorry" email with the correct link got 47%.
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I recommend seeing things that people usually don't think in marketing. One example is what people do in arts. What Here Lies Love did on Broadway Theatre is certainly something that surprised me. They changed the theater a lot, taking many of the main seats out, making a moving platform, with the actors moving from place to place. Among many other things. If you like the Place section of the marketing mix (often related to supply chain, event marketing, and trade marketing, for example), Here Lies Love made some of the best professionals that I know in the field look like amateurs. The American Marketing Association made a video recently about the brilliance of marketing on Broadway. Here Lies Love is just one example. Not all parts of marketing of the show are so good, but that part was really amazing. Another example is related to marketing to targets who are ignored. I told here before that I was mostly invisible for 40 years because of my background. It takes a different thinking to market to targets who have been ignored, excluded, or something like that forever. I'll mention one case that happened in Brazil. Magalu, a leader in the retail industry in the country, included a button on its app. That button is for women who are victims of domestic violence, a problem that increased after the quarantine. Victims of domestic violence often can't call for help because their partners are controlling that. But they can still use the Magalu app because their partners think buying things is still their responsibility. That action became viral in Brazil a few years ago. That was just a small part of what the company does. She also created a hotline to help employees, with lawyers, ONGs, and mental health professionals. They rescued some victims of domestic violence.
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How can incorporating user-generated content (UGC) benefit a marketing strategy?
Incorporating user-generated content (UGC) can significantly benefit a marketing strategy by providing authentic and relatable content created by real users. This builds trust and credibility with the audience, encourages community engagement, and can reduce content creation costs for the brand. UGC also often leads to increased social proof and can motivate other users to contribute, amplifying the brand's reach and influence organically.
influencermarketinghub.com
influencermarketinghub.com › influencer marketing hub › social media › 20 effective marketing strategy examples for business growth in 2024
20 Effective Marketing Strategy Examples for Business Growth in 2024
What does a marketing strategist do?
A marketing strategist develops and executes comprehensive plans to help a brand reach its business goals. They:
- Conduct Market Research: Analyze consumer behavior, market trends, and competitors to pinpoint opportunities.
- Develop Strategy: Craft targeted marketing plans that align with overall business objectives.
- Plan & Execute Campaigns: Collaborate with creative and cross-functional teams to design campaigns across various channels.
- Monitor Performance: Track key performance indicators (KPIs) and adjust tactics based on data insights.
- Facilitate Collaboration: Ensure all teams—from sales to product—work cohesively to deliver a consistent brand message.
influencermarketinghub.com
influencermarketinghub.com › influencer marketing hub › social media › 20 effective marketing strategy examples for business growth in 2024
20 Effective Marketing Strategy Examples for Business Growth in 2024
Why is storytelling important in brand marketing, and how can it enhance customer loyalty?
Storytelling is vital in brand marketing as it humanizes the brand, making it more relatable and memorable. By sharing a compelling narrative that resonates with the audience's values and emotions, brands can create a deeper connection with their customers. This emotional bond fosters customer loyalty, as consumers are more likely to support and advocate for a brand they feel personally connected to. Effective storytelling also differentiates a brand from its competitors and enhances its overall identity.
influencermarketinghub.com
influencermarketinghub.com › influencer marketing hub › social media › 20 effective marketing strategy examples for business growth in 2024
20 Effective Marketing Strategy Examples for Business Growth in 2024
Cyberclick
cyberclick.net › numericalblogen › 10-marketing-strategy-examples
15 Successful Marketing Strategy Examples
February 20, 2025 - You may not have the same budget as these large brands, but many marketing strategies can be easily adapted to companies of all sizes. Today, Spotify is one of the best-known global companies but how did this Swedish brand come to conquer the world? There are many streaming music services, but what makes Spotify unique is its focus on helping users discover new content. Spotify breaks the mold of typical music streaming platforms by offering listeners a totally new user experience. For example, in addition to the typical filter by genre, Spotify also allows users to choose music based on their moods.
Influencer Marketing Hub
influencermarketinghub.com › influencer marketing hub › social media › 20 effective marketing strategy examples for business growth in 2024
20 Effective Marketing Strategy Examples for Business Growth in 2024
February 7, 2025 - They use a mascot, Duo, to represent the brand on social media and showcase a unique personality that appeals to millennials and Gen Z humor. From trends like “brat summer” to relatable POVs to short comedy skits, the brand manages to put together creative videos with their signature unhinged humor. As a result, Duolingo has been able to connect with these two demographics, helping them amass over 12.5 million followers on TikTok alone. This also makes them an excellent example of Gen Z marketing strategies in action.
LinkedIn
linkedin.com › pulse › 10-innovative-marketing-strategies-elevate-your-business-dot-it-gy0lf
10 Innovative Marketing Strategies to Elevate Your Business
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Content Whale
content-whale.com › home › out-of-the-box marketing ideas for 10x growth
Out-of-the-box Marketing Ideas for 10x Growth | Content Whale
September 19, 2025 - Red Bull’s “Stratos” jump is a prime example, turning a sponsored skydiving event into a global spectacle. Out-of-the-box product ideas can also drive growth. Whether it’s a new feature, a quirky packaging design, or a unique selling proposition, thinking creatively about products can boost their appeal. Incorporating these out-of-the-box marketing ideas into your strategy can set your brand apart.
FlippingBook
flippingbook.com › blog › marketing-tips › engaging-marketing-ideas
14 Creative Marketing Ideas for 2025 - FlippingBook Blog
Apply sustainable practices across the whole company: integrate your sustainable marketing strategy across the whole organization to create a unified, consistent message regarding your commitment to sustainability. If you make sustainability an internal priority, you ensure all activities and initiatives throughout the organization align with this core value. To give you an example, there’s a global initiative, called 1% for the Planet.
Biteable
biteable.com › blog › marketing-ideas
55 creative marketing ideas for your product or business | Biteable
September 6, 2025 - That path is paved with pure, unfettered creativity and lucky for you, we’ve got innovative and unique marketing ideas aplenty. Get creative with a clever guerilla marketing campaign or use video to quintuple Facebook engagement in an instant. Take your pick of the bunch or use them all. Just remember to give us a nod in your Most Creative Marketer Award acceptance speech.
CoSchedule
coschedule.com › home › marketing strategy › marketing strategy examples
Drive Your Brand Forward: 15 Marketing Strategy Examples
September 25, 2025 - Recommended reading: Disney Marketing Strategy, and McDonald’s Marketing Strategy · Social media marketing involves leveraging social platforms to advertise and promote products or services. Social media marketing is one of the fastest and cheapest ways of marketing your brand. Platforms such as Instagram, Facebook, X, LinkedIn, and TikTok are unique opportunities to engage with a wide range of customers and build brand loyalty. Take Adidas for example, who markets their newest shoes on platforms such as Instagram.
Mayple
mayple.com › resources › digital-marketing › marketing-strategy-examples
The best marketing strategy examples for 2025
November 7, 2024 - Partnering with other businesses for cross-promotion during specific events, such as a summer festival or winter market. Keep in mind seasonal campaigns can be part of an overarching, broader strategy too. Coca-Cola's winter holidays "Santa Claus truck" are a great example of this. They create unique and engaging advertisements that center around the holiday season, but they also tie in their brand's message of spreading joy and happiness throughout the year.
Upwork
upwork.com › resources › articles › marketing strategy examples from 6 dominating brands
Marketing Strategy Examples From 6 Dominating Brands - Upwork
May 31, 2024 - For example, they might incorporate pay-per-click (PPC) links to get ads presented on the SERPs. Meanwhile, social media marketing may call for paid ads alongside social media posts. Paid advertising can also retarget customers who have visited the brand page in the past. This digital marketing strategy also involves landing pages.
LinkedIn
linkedin.com › pulse › 5-examples-successful-marketing-strategies-famous-brands-mettevo
5 Examples of Successful Marketing Strategies of Famous Brands
March 31, 2023 - Taco Bell's marketing strategy focuses on engaging with audiences through social media. The company uses social media to promote its products. They create a brand personality that resonates with the audience. Taco Bell also creates brand marketing through unique and innovative products. The company has experimented with new menu items. The Doritos Locos taco, for example, has been a great success with its target audience.