Speaking as a professional WordPress dev (and thus both knowledgeable on this subject and, clearly, completely unbiased), I would strongly recommend using WordPress over any of the other options you listed. They really shouldn't even be considered in the same category. WordPress is a Content Management System (CMS), which is a piece of software that can run anywhere, developed as an open platform by the community. Whatever you make in WordPress, you fully own it in every sense of the word. If you don't like your hosting company, you can pick up and move to a different one. If you don't like your theme, you can choose a different free one, buy one, make a custom one, or hire someone to make a custom one. If you're not satisfied with the features it includes, there's a huge ecosystem of plugins, developers who can customize it for you, etc. Wix, Squarespace, and Weebly are all hosted commercial services that provide a closed platform. While you technically own your content, it's all locked into their proprietary systems. If you decide down the road you don't like their service, your only real option is to build a new website from scratch. If you don't like their themes, or the features they provide... I don't know the exact degree of customization each provides, but it's generally going to be pretty minimal. Hosted commercial services can't have customers mucking about in their code. Personally, I would never consider letting my content be locked into a closed commercial platform, so I'll always use and recommend an open CMS like WordPress. That said, if you don't like WordPress, it's certainly not the only CMS out there: Joomla, Drupal, and Typo3 are all reasonably popular options. However, WordPress is far and away the most popular — it runs ~30% of the Internet. That's not necessarily because it's the best option... But it is because it's one of the easiest CMS's to set up and use, and has the largest ecosystem. Answer from caesium23 on reddit.com