April 30, 2025 - Keyword Research is a vital ingredient to any digital marketing strategy. Learn everything there is to know and how you can incorporate keyword research to boost your organic SEO and drive results.

January 15, 2025 - Keyword research is the process of identifying and analyzing the terms and queries people use when searching for information, products, or services online. To perform keyword research, you need to discover popular search queries, evaluate their ...

2 weeks ago - Keyword research gives SEO specialists the tools to become the most informed marketers about buyers, their behavior, problems, search habits, and receptiveness to solutions. With this information, you bring considerable benefits to marketing in general. When you know what your audience is searching for, you can create content that matches those terms.

July 23, 2025 - Keyword research is the process of identifying the specific words and phrases that people search for to find information, products, or services on the internet. These keywords serve as a connection between your content and your potential audience, ...

March 27, 2025 - Effective keyword research is the backbone of SEO and digital marketing.

November 5, 2024 - Keyword research is the process of finding the best keywords to target and rank for. It involves analyzing the company's website to find all the keywords that the site already ranks for.

Start a FREE Course Preview Start a FREE Course Preview ... Keyword research helps you identify what your target audience is looking for. Conducting keyword research for content planning involves:

January 14, 2025 - Infographic: The 5 Steps of Keyword Research page on the Digital Marketing Institute Resource Hub, all about keeping you ahead in the digital marketing game.

April 1, 2024 - Keyword research is the process of finding, analyzing, and using the words or phrases people regularly use as they search for what you do. It’s about getting to know the way your customers think and search to find you.

January 11, 2024 - Keyword research is the process of finding the terms people use to search for information on a topic, as well as how often those keywords are used in search engines like Google and Bing.

September 17, 2025 - Keyword research is the process of identifying specific words and phrases that potential customers use when searching for products, services, or information online. These keywords act as the bridge connecting your business with your target audience ...

Keyword research is the process of discovering the keywords used by potential customers to find your products. You can then pick the most relevant keywords within your reach that have a good search volume.

3 weeks ago - Despite AI-driven search evolution, keyword research remains essential for SEO, paid ads, and audience targeting. Here’s why it’s still crucial for digital marketing success: Boosts SEO Performance – Helps search engines understand content relevance and improves rankings. Enhances Paid Advertising – Optimizes PPC campaigns for cost-effective, high-converting keywords. Tracks Audience Trends – Identifies emerging topics and evolving consumer interests...

Keywords will fit into various aspects of your marketing strategy differently, depending on the medium, the piece of content, and your business goals. Understanding this will go a long way when preparing to launch a digital marketing campaign of any kind. Keyword research is a process of discovering how people are searching for something online, determining the keywords that support the objectives of a given piece of content, and understanding how those keywords should be strategically woven into the content.

March 13, 2024 - It’s not just about finding words; it’s about understanding your audience, predicting their needs, and crafting content that resonates with them: Use the language of your users: Keywords play a pivotal role in guiding both search engines ...

December 14, 2020 - The goal of keyword research in digital marketing is not only finding out the appropriate keywords related to your content or business but also to find those keywords that can gain more traffic on your website.

November 15, 2023 - Do you know what kind of content Google is ranking for your target term? When verifying keyword search volume, look for terms with an average monthly search volume of 100 searches or greater. Proper keyword research can answer these questions and help you create content that’s user-focused and SEO optimized. Follow these six steps to develop better content, and get better search results. Start by entering your topic or keyword idea into a SEO research tool such as BrightEdge or SEMRush.

The first step to find SEO keywords for digital marketing campaigns is keyword research. Keyword research will help you find the best keywords for your business. In this article, I will explain how to find strategic keywords to target and how to match them up with user intent.

September 23, 2025 - There are a variety of ways you can brainstorm research keywords, such as through audience research, using keyword tools, and using AI for inspiration. ... Griffin Parrish is a Senior Content Marketing Manager at Siege Media. His education in advertising and love for writing led him to pursue a career in content marketing.