Recently, Ahrefs added a new feature. Their Director of Content Marketing shared on X how he used it. I recommend anyone using Ahrefs to check out his post. He brings up a creative way to use it on competitors and your niche.

Basically, He said -- One practical takeaway for me: I’m going to look for top-ranking content that is heavily AI-generated and consider creating our own AI version of it.

Many people are using AI to blog, and in my opinion, people who are strictly against using AI will get left behind.

Ad companies like mediavine will eventually have to cave in to AI becasue they will have very few new sites getting approved, if they maintain a no ai policy. Its like a newspaper company being against online news sites. You have to embrace new changes, or your business will die.

Google already ranks AI content just like human content, as long as its good enough.

Many tiktokers and youtubers are also using Ai to create video scripts.

The future of content creation is ai driven. Reject ai, and you will fade away.

https://ahrefs.com/blog/what-percentage-of-new-content-is-ai-generated/

Anyone looked at the new AI citation section in Ahrefs Site Explorer?

I checked a few websites - feels off e.g.

New York Times

• 116k Google AIO

• 0 ChatGPT

• 0 Perplexity

Recently, Ahrefs published their article 'AI Overviews Reduce Clicks by 34.5%', I'm curious what the SEO redditors think about this.

Is anyone else dealing with this? The data is completely off, by 200%+.

It shows keyword losses that are actually gaining traction.

I truly believe they just cannot keep up with the AI search that google is doing.

Has anyone tried Ahrefs' AI Content Helper or AI Content Grader and seen positive results from the recommendations provided?

I’m currently working with an e-commerce client and considering using these tools while following their advice. I’d love to hear if anyone has experience implementing the suggestions and whether they’ve seen meaningful improvements on their pages based on the competitor analysis from the tool.

Regards,

I’ve been saying for a while: don’t connect your GSC to Ahrefs.

Today they’ve launched web analytics, and there’s an even stronger reason to avoid it.

As soon as you start using their new web analytics, Ahrefs gets access to your real traffic data. This means they will no longer need to estimate your site traffic and will know exactly how many visitors you get, where they come from, and how your site is performing, giving them most accurate data they could ever get their hands on.

So think twice: do you really want to hand over precise traffic insights to a tool that also serves your competitors?

Because I don’t.

According to Ahrefs, smaller brands (<999 monthly visitors) actually capture more AI traffic as a percentage of their total traffic.

While smaller sites get minimal traffic from AI tools, proportionally, they pick up more of it—meaning they need to pay just as much attention to their AI referrals.

Do you agree?

Via u/Patrickstox:

I don’t think this result will come as a surprise to anyone. Websites that get more traffic in traditional organic search also get mentioned more in AI Search. Popular sites are popular, even if the search system changes.

I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June 2025.

I compared the website mentions to their worldwide organic search traffic in Ahrefs.

I am looking to do a deep dive on my SEO and wondering if ahrefs is still the best to go into all the details or my website and my competitor's websites, or if there is a better option?

I keep seeing ads for SimilarWeb and another one, but not sure if they are as robust as ahrefs.

For every article that I have written, the recent brand radar feature of ahrefs showcase that it hasn't yet been cited or referenced in AI Overviews. I am not sure how this works

For anyone out there who has already leveraged ahrefs AI citation update into their workflow, how and what is the right way of avail this feature upgrade.

This question is inspired by the blog on "The great decoupling (why your clicks and down but your impressions are up" by Ryan Law

Looking for suggestions/answers/improvement advices! :)

Literally spent $20+ bucks on this shit. And can't even use the keyword explorer. What the hell is wrong with these people.

Ahrefs has introduced their ChatGPT/Perplexity/AI Overviews visiblity tool. From what I see on their page it's 89 euro/website. https://www.linkedin.com/posts/timsoulo_heres-how-to-track-your-ai-visibility-ugcPost-7340292939316719616-oHMM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAuqMIMBvPEzjau-Om5zj-bEToq9F-DXf4E

From Tim's video it seems like:

- They provide their own prompts after website analysis (custom prompts feature - coming up)
- They show you sources per prompt + sources where your brand isn't mentioned - super helpful
- They show mentions/brand visibility - number of mentions of your brand vs competitors

So far the sources per prompt with filtering options looks like the most useful feature for me.
What do you think?

I haven't had a subscription in a few years.

Back then I did ahrefs and Moz.

Does anyone still use Moz?

It seems like everybody is doing sem rush or ahrefs.

I am just looking to do a month or two while I get a new site or two set up for a Friends business.

Curious what the people paying are paying for

From Ahrefs:

Google just capped SERPs at 10 results.

That means no more 100-result pages. This change affects every SEO rank tracker, including Ahrefs.

Here’s what you need to know:

• Right now: Rankings beyond the top 10 will show inconsistencies. We’re still receiving updates for many keywords, but disruptions are expected.

• Longer term: Google’s update restricts access to deeper results. We can’t make any guarantees going forward, but we’re actively investigating options and will share clear next steps soon.

We know deeper rankings matter. They help you spot early progress, catch cannibalisation, and find new opportunities. We’ll do everything we can to keep visibility available and maintain top-class SEO data.

Search keeps shifting fast, especially with AI. This won’t be the last curveball – but our focus stays the same: giving you clarity and confidence to make your business discoverable where it matters most.

What are the implications of this for the rest of the SEO tools and SEO in general?

I checked the prices of Profound and Ahrefs for their AI visibility features: they charge $499 and $699 per month, respectively.

Semrush, on the other hand, charges only $99 extra per month.

That’s a huge difference.

Are Profound and Ahrefs just riding the hype, or do they really have such high costs to justify it?

If costs to build and maintain such functionality were truly that high, wouldn’t Semrush also charge more?

For clarity: I’m not promoting or affiliated with any of these companies.

Im searching for a SEO tool. Is ahrefs will be good for me? How will you rate ahrefs in these categories:

SEO analysis

Keyword research

Competitor insights

Backlink tracking

Content planning

Technical SEO fixe