The ultimate list of AI tools for dev and marketing [UPDATED]
Using AI copywriting tools. What are your thoughts?
Recommended AI Tools for Marketing
What AI tools do you use for digital marketing? And how much does it cost?
What is an AI marketing tool?
How to choose the right AI marketing tool
- Problem-solving capability: Prioritize the tool that directly addresses your specific marketing challenges and pain points.
- Feature set and functionality: Ensure the tool's features align with your overall marketing strategy and operational needs.
- Ease of use and integration: Opt for an intuitive platform that can integrate smoothly with your existing tech stack to enhance efficiency.
- Scalability and flexibility: Choose a tool that can grow with your business needs and adapts to ever-evolving marketing strategies.
- Data accuracy and insights: Verify the reliability of the data provided and its ability to deliver actionable insights for decision-making.
- Customer support and training: Assess the availability of robust support and resources to ensure effective team utilization.
- Return on investment (ROI): Look for clear indicators of potential time savings, cost reductions and increased leads/sales to justify the
- Brand reputation and proof: Check the case studies and testimonials to validate the tool's effectiveness and the provider's market standing.
- Security and compliance: For an enterprise-level organization, ensure the tool adheres to data security standards and relevant regulations.
How can AI tools benefit marketing teams?
- Deliver custom experiences across channels
- Recommend products based on behavior
- Tailor email campaigns, landing pages and web content
- Build retention strategies like loyalty content and targeted nurture flows
- Aggregate social media sentiment data to show brand perception
- Identify emerging trends and audience shifts
- Expose the campaigns that drive actual conversions
Videos
I’m sharing my go to list of AI tools for coding, research, media, and lead generation. These power our client projects and internal work. Here’s what I recommend based on our experience, all opinions are mine. Some are obvious, while others not so much. Try them out or share your own picks below.
LLMs
For brainstorming, drafting, or problem-solving:
ChatGPT: Reliable all-rounder for quick answers
Claude: Great for detailed, safe outputs
Gemini: Solid for multi purpose tasks
Grok: My pick for creative, outside-the-box thinking
Llama: Lightweight and customizable if you’re technical
Deepseek: Underrated for deep dives and accuracy
Research
When we need data or insights fast:
Perplexity: Our go to for quick, cited research, beats google for niche topics
Any llms deep research mode: most llms have a research setting, we use it for client market analysis
Image Generation
For client visuals or marketing assets:
Sora: early fave for high quality stills
Flux: fast and flexible, we’ve used it for mockups
Midjourney: The gold standard for polished, creative images
Video Generation
For promo videos or lead gen campaigns:
Kling: simple and effective for short clips
Runway: versatile for editing and generation
Sora: promising for video (still testing)
Hailuo: decent for quick prototypes
Google Veo 2: high potential, we’re watching this one
Coding/Development
Where we save time building:
Cursor: our top pick for clean, framework aligned code
Windsurf: Lightweight and dev focused
Replit: great for collaborative prototyping
Bolt: fast for small projects
Lovable: niche but useful for ui heavy work
Sound/Speech
For audio in lead gen or client demos:
ElevenLabs: best for realistic voiceovers
Suno: quick music generation for video backgrounds
Lead generation
For driving client growth and outreach:
Syndr.ai: ai powered lead gen. It automates finding leads on social media
Apollo.io: great for finding and targeting leads with AI driven filters
Hunter.io: simple tool for scraping emails to build lead lists
Lemlist: ai enhanced email campaigns
Instantly: solid for scaling cold email outreach with AI optimization
Clay: ai powered lead enrichment