Basically death by lack of users, amateur marketing, and poor consumer sway. There wasn’t enough selling points for the Stadia to distinguish it from its competitors—the Xbox, PlayStation, and Switch and reception towards cloud gaming has been lukewarm at best. Most gamers are content with digital gaming, but I’m doubtful that they’d want to pay a subscription fee to stream games (that they don’t technically own) on their devices.

Though the Stadia went out with a silent sour fart, the Luna is still kicking though it isn’t nearly as popular as the competition. It’s arguably had a better run than its Google counterpart, but that’s not saying much as it’s a largely unknown peripheral within gaming spheres. The absence of a similar cloud gaming service has given it more leeway, but it still has Xbox Cloud Gaming to contend with that holds a stronger connection with the household than Amazon does with catering to gamers.