So, a good benchmark for day 30 app retention is around 5% across all verticals. Of course, global averages only provide a rough target for app retention. To understand whether your app is performing well or underachieving, it’s necessary ...

... Although exact benchmarks vary by industry, mobile apps on average have a 30-day Retention Rate of 42% and a 90-day Retention Rate of 25%. The average 30-day rate broken down by industry ranges from 27% to 43%, but for higher performing ...

December 22, 2024 - Your app’s retention rate tells you what percentage of your user base continues using your app after several days, weeks, or months post-installation. It is a robust measurement of success. And to keep your app competitive, this metric must be continuously improved through regular benchmarking.

July 23, 2025 - Key App Retention StatisticsAndroid App Retention RateiOS App Retention RateRetention Rate by App CategoryApp Retention Rate by CountryApp Retention Rate by RegionSubscription Retention RateSubscription Retention Rate by CategoryApp retention is one of the most important metrics app marketers use to quantify an app's success rate, and whether attempts to keep a user active have worked.

Generally, an app is considered high-performing if it retains over a third of its users after install. Global retention benchmarks reveal that retention falls to 26% on day 1, 13% by day 7, and 10% by day 14.

1 month ago - ... Learn how to set up an effective retention campaign with Pushwoosh to have your customers coming back for more! According to the Pushwoosh Benchmarks Study 2025, the average Day 7 retention rate on iOS is 6.89%, dropping to 3.10% by Day 30.

D7 retention rate (Day 7): Users who return after one week. This measures whether you've successfully formed an initial usage habit. D30 retention rate (Day 30): The industry-standard benchmark for app user retention.

September 9, 2025 - Features like earning points, unlocking special deals, or achieving VIP status create a deeper connection between the user and the app. These programs not only encourage repeat purchases but also set benchmarks for how well the app is performing in retaining its user base. Finance and banking apps stand out with some of the highest retention rates among mobile app categories.

When discussing app retention rates, “day” is defined as a “period of 24 hours”. This means that two timestamps of when a user opens an app can be compared to determine if more than 24 hours have passed between them.

September 28, 2024 - Learn how to write a compelling opt-in message to contextualize the opt-in decision, build trust, and reinforce the value that notifications will provide. ... Pro tip: Apps that send onboarding messages earn higher 30-day retention rates and 24% ...

But 45 seconds in, you’re met with permission requests, clunky tutorials, and a sign-up form longer than your tax return. Delete. That’s Day 1 in the wild. Brutal. Uninstall-happy. In 2025, the average Day 1 retention rate sits around 25–30%. ...

October 17, 2025 - The exact numbers vary by store, region, and category. On platform splits, Business of Apps’ app retention rates show Android Day 1 near 21 percent and Day 30 near 2 percent, with iOS Day 1 near 24 percent and Day 30 near 3–4 percent.

October 29, 2025 - 1:1 personalization: Moving from broad targeting to real one-to-one personalization lifts retention rates by up to 45%. Apps now change flows, notifications, and even content for each user, helping more people stay active after the first month.

March 16, 2023 - Alchemer Mobile (formerly Apptentive)’s data shows an average 90-day retention rate of 58%—an increase of double the industry average. If consumers engaged with a Love Dialog in the first 90 days, their average retention rate went up to ...

May 13, 2025 - Generally speaking, in 2024, the main platform gap persisted with higher rates on iOS compared to Android by 46%. Overall, the lack of significant improvements in retention over the past few years highlights the ongoing challenges of keeping ...

Here, we explore the benchmarks and key factors affecting app retention across various sectors. The average retention rate for shopping apps on day one is 24.5%, which is slightly below average.

October 22, 2025 - It's often tracked in time-based snapshots: Day 1, Day 7, and Day 30. For instance, if you have four users at the start of the month but only one at the end, you have a 25% 30-day retention rate.

In line with the previous two years, gaming app Day 1 retention rates were the highest of all verticals in 2022 at 29%, followed by hyper casual at 26%, health & fitness at 24%, with both lifestyle and social apps at 23%. Trailing, e-commerce ...

April 9, 2025 - A 40% retention rate can be good, depending on your app’s category and growth stage. Compare your numbers to relevant benchmarks and track trends over time.

Mobile app marketers are going beyond just app installs and looking at mobile app retention rate and user engagement as favorable metrics. It is one thing to attract countless new users to your app, but another to keep them. A recent study suggests that 21% of users ditch an app after one use. Mindful of these concerning measures, mobile app marketers are laying out mobile app retention benchmarks to gauge the industry trends in the hopes of redefining user engagement.