App Units
The number of first-time app purchases made on the App Store using iOS 8 or later. App updates, downloads from the same Apple ID onto other devices, and redownloads to the same device are not counted. Family Sharing downloads are included for free apps, but not for paid apps.
App Store Views
The number of times your app’s App Store page has been viewed on a device using iOS 8 or later. Although apps can be downloaded without visiting the app’s App Store product page, such as directly from search results, only App Store product page views are counted.
Source
If you read the last sentence in the App Store Views it could be that you have many direct downloads.
Good luck with your app!
Answer from Rashwan L on Stack OverflowIn App Analytics within App Store Connect, what exactly is the difference between a Download and an Installation? I always thought that once you download an app, it gets installed automatically. Shouldn't Downloads and Installations be the same? However, in App Analytics, these numbers are different
ios appstore - How can I use App Analytics to determine which device models are using my app? - Ask Different
Do you ever look at Apple Analytics?
How often do you check your App Store Connect stats?
Videos
App Units
The number of first-time app purchases made on the App Store using iOS 8 or later. App updates, downloads from the same Apple ID onto other devices, and redownloads to the same device are not counted. Family Sharing downloads are included for free apps, but not for paid apps.
App Store Views
The number of times your app’s App Store page has been viewed on a device using iOS 8 or later. Although apps can be downloaded without visiting the app’s App Store product page, such as directly from search results, only App Store product page views are counted.
Source
If you read the last sentence in the App Store Views it could be that you have many direct downloads.
Good luck with your app!
The above about App Unit is now incorrect (perhaps it was previously written as such). App Units, according to Apple, are first time App Downloads (not installs/opens and not purchases) from the app store page:
App Units
The number of first-time app downloads made on the App Store using iOS 8 or tvOS 9, or later. App updates, downloads from the same Apple ID onto other devices, and redownloads to the same device are not counted. Family Sharing downloads are included for free apps, but not for paid apps.
Metrics and Measures - https://help.apple.com/itc/appanalytics/en.lproj/static.html#itc7bea1545f
Apple's App Store Connect Analytics provide various insights about your app. However, the segregation based on device model type is something that is not made available to publishers.
For details about what data is made available, see this web page:
- App Analytics - App Store Connect
Further to Nimesh's suggestion.
But it requires the following roles "Account Holder", "Admin", "Finance", or "Sales" but as a "developer" one can not see those metrics.
For more information, please follow: https://help.apple.com/app-store-connect/#/itc623752a8d
Do you ever look at Apple Analytics for your Apple device? If so, do you find it helpful? I believe it’s mostly for Apple and developers. It is found under settings and privacy and security.
My app has been online for about 6 years now and started relatively taking off about 3 years ago. I have to admit that I‘m one of those people that checks their app stats everyday. This app has changed my life to a certain degree and I‘m obviously curious how it’s doing (and let‘s be honest, how much it’s making me). Can anybody relate?