As the title says, I'm looking for a new TV in the 48 to 50" size range. Since the smallest size for a lot of TV's is 55", I'm not quite sure what the best option is for me. I first thought of the LG C4, but apparently the smaller sizes use a different pannel that does not get so bright as the 55" and bigger sizes? Then I looked at the S90D and the B4, I read something bout the C4 and B4 not being bright enough and are nearly identical except for content upscaling? And that both have better software than the S90D but that one does get a lot brighter... I just feel a bit lost at the moment.

I will use it for watching movies and TV shows 95% of the time, a lot of that content won't be native 4k quality. My room is not super bright, no direct sunlight will ever hit the sceeen. But I don't really know how to interpret this when looking at brightness.

I'm comming from a 42" full HD LCD TV from Sony that's 12 years old. So anything from above will already be a massive upgrade... I'm I over thinking this?

I'm currently looking for a replacement for my 2020 Samsung TU 8000 as it has broken. I am currently looking at the Hisense 55inch E7Q (£399), the Samsung 55 inch 8000F (£399) and the LG 55 Inch Nano80 (£429). I am after something that doesn't get too dark for HDR content and has Apple airplay support. The Samsung and LG are both from John Lewis which offers a 5 year warranty which is quite a big selling point.

Please advise what I should go for in this price range or if there are other TVs in the market that would be better options. Thanks!