5 days ago - News and insights from our editors, reporters and columnists, including coverage of marketing trends, as well as the tools, technology CMOs use to drive brand strategy.

November 6, 2025 - The bourbon brand will have a significant presence around the women's basketball league both on-premise and digitally. By Sara Karlovitch • Dec. 11, 2025 ... CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through women’s sports. By Chris Kelly • Dec. 10, 2025 ... P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas.

Must-read daily news for brand, product, service marketing execs.

Customers are fed up with broken experiences and AI that feels impersonal—this is the year brands need to close the trust gap or else. Constantine von Hoffman | Jan 9, 2026 at 8:18 am ET ... Dell Computers understands consumers don't care about AI, unlike Samsung Electronics. Also, OpenAI wants your medical records. Constantine von Hoffman | Jan 8, 2026 at 11:43 am ET ... Soon, AI agents won’t just assist customers — they’ll be the customers. So marketers need to rethink visibility in a machine-driven buying journey.

Klook grows up: From travel app to experiences brand, and now, IPO-bound · Klook’s next trip is Wall Street. Marketer Marcus Yong and TSLA’s Eunice Tan look back on a decade of turbulence, their new campaign with Marie Kondo, and turning bookings into something bigger...

Discover how brands like Lush, American Girl, and CAVA are redefining relevance in the digital age by embracing authenticity, internet culture, and bold experimentation in social media strategy. ... Stay up to date with the week's biggest marketing stories with Marketing Brew Weekly.

The social media platform reported a large drop in UK revenues in 2024, blaming reduced advertising spend from major brands amid ongoing concerns around brand safety. ... Sainsbury’s won market share for a sixth consecutive Christmas, something its CEO says is down to getting cut through with customers through marketing.

The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

Life360 CMO on building brand trust through bold creative ... How evidence-based marketing works—and why Byron Sharp says reach matters more than loyalty tactics

December 4, 2025 - Browse the latest brand news from around the marketing and advertising industry. The latest updates and insights from brands around the globe.

1 month ago - “That’s going to be a challenge for brands and retailers, of course, as they’re absorbing higher costs with tariffs, and so that’s going to require brands to be really strategic about how they promote, how they approach discounting and promotion,” said Brittany Steiger, associate principal of retail and eCommerce at Mintel, in Retail Brew. The top 10% of wealthy Americans now accounts for 50% of US spending, reports our latest Marketer’s Toolkit. The concentration of wealth isn’t news, but the scale of it is.

CMOs from brands like Chipotle, American Eagle, and State Farm weigh in on what they think their biggest hurdles will be in 2026.Alyssa Meyers, Jasmine Sheena, Jennimai Nguyen, Katie Hicks, Kristina Monllos

December 4, 2023 - The Clorox Company CMO Eric Schwartz sat down with DoorDash’s Glory Linsley for a sharp conversation on what it really takes to modernize a heritage brand in a social led world at our Marketing Leadership Summit during CES, hosted at ARIA Resort & Casino in Las Vegas.

1 month ago - Rankings don’t matter as much in this answer-engine world as structured content does. Learn how to help AI-driven tools understand your brand and its content ecosystem. ... Agentic AI in Marketing for 2026: Time To Get Real — and Get ReadyAgentic AI in Marketing for 2026: Time To Get Real — and Get Ready

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At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages and viral moments.

1 month ago - Marketing on Platforms ‘More focused on advertising than ever before’: Nearly all of X’s top 100 advertisers returned, ads boss claims · Claim comes as X is embroiled in latest scandal that involves it’s AI chatbot Grok creating sexualized images of women and minors. AI Revenue Generation ‘Worried about getting caught out’: Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies · Brands in Culture ‘Amplified, and used against you’: Nike sat out the viral Maduro moment.

1 week ago - Regulators are giving Tesla an opportunity to fix its marketing. The company's manufacturing license remains on hold indefinitely. Tesla has not yet commented on the development. Clean snacking brand Healthy Master has welcomed Indian actor ...

1 month ago - We're using A.I. to know who's actively in markets to buy products, says Zeta Global's Steinberg

Brand Strategy Gen Alpha is defined by its impressive entrepreneurial spirit ... Measurement & ROI 2025 was the year marketing reclaimed its value, and 2026 will be about protecting it