May 20, 2025 - With storytelling and consistent messaging, these campaigns can strengthen brand positioning, build recognition and expand market share. Learn from one iconic and memorable brand awareness campaign. I truly thought I left Barbie and her 18” waist behind at age … let’s just say eight. But, lo and behold, Barbie came back to engage adults — feminists included — as a cultural phenomenon with a new message. The landmark brand awareness campaign that launched the 2023 movie breathed new life into Barbie. This omnipresent branding began with a strategic collaboration between Mattel and Warner Brothers — and over 165 product partnerships that wove Barbie into daily life from fashion and beauty to food and technology.

February 14, 2020 - The best strategists aren’t the ones who crunch the numbers the best. They’re the ones that use creative thinking to think outside the box and see what others don’t. In this article, we’ll look at some of the genius creative thinking behind modern brands with the best marketing strategies.

February 17, 2012 - When Big Blue avoided bankruptcy by combining its hardware, software and consulting businesses to become the world's first vertically integrated IT services e-everything company, by creating a ginormous market out of thin air, IBM (IBM) became a de facto marketing company and an awesome one at that. After all, who doesn't want a smarter planet? Adobe. Few software companies survived and thrived through Microsoft's (MSFT) predatory onslaught: IBM/Lotus, Oracle (ORCL), Apple, SAP (SAP), and Adobe (ADBE). Somehow, this relatively small company has come up with products that practically every "knowledge worker" needs to use on a daily basis.

September 16, 2024 - The brand has a massive customer base with over 2,600 stores across more than 30 countries. According to Statista, Sephora’s eCommerce sales grew from $580 million to $3 billion between 2016 and 2022. The fourfold increase lies in Sephora’s adept utilization of digital marketing strategies that have allowed them to stay ahead of the curve and connect with their audience effectively.

You provide information or solutions that align with your audience’s interests and in return, you get trust and brand awareness. When people want to travel, they go to social media and look for people posting travel guides, testimonials, highlights, etc. A tourism-oriented company like Airbnb banks on this assumption for most of its marketing strategies, investing in content marketing to create and post engaging stories and blog content that showcase unique properties and experiences, inspiring readers to travel and book.

September 9, 2023 - In the fast-evolving business landscape, the role of innovative and effective marketing strategies cannot be overstated. Brands with an excellent strategic direction not only ensure a steady increase in their customer base but also foster loyalty and engagement. In this blog, we journey through the top 10 companies whose marketing strategies have not only caught our eye but have set a benchmark in the industry.

We cannot provide a description for this page right now

Apple, Fashion Nova, 19 Crimes, Angostura, Amazon, Instagram, Facebook, Coca-Cola, Spotify and Nike are some great examples to follow. The ability to adapt, connect, facilitate customer engagement, create amazing customer experiences and innovate ...

One example of their marketing brilliance is the old Apple vs. PC commercials. The actor portraying a PC is frumpy, wearing a suit and a confused expression. The Apple actor is cool, calm, and collected. It helps that he’s cute too. Viewers identified immediately with the Apple persona and the simple message around ease of use.

January 2, 2025 - Take inspiration from companies like Airbnb, Dunkin', and Nike on how to get global marketing right.

It is the direct consequence of their remarkable digital marketing campaigns, commercials, and social media posts. First of all, Netflix is quite adept at grabbing attention and creating curiosity among users through social media. Their social media team creates original and captivating posts that get widespread among users far more than often. Secondly, the brand cooperates and collaborates with various companies and applications such as banks, Instagram, and Snapchat.

October 9, 2020 - Here are 6 of the top marketing strategies found in Fortune 500 companies from Coca-Cola to Nike: ... Studies from around the world have shown that Coca-Cola is one of the most well known brands in the world.

April 30, 2025 - ✅ Experiential Marketing – Their Share a Coke campaign, where people could buy bottles with their names on them, turned simple packaging into a viral experience. ✅ Iconic Advertising – From the Holidays Are Coming Christmas commercials to collaborations with music artists, Coca-Cola excels at cross-platform storytelling. ... We design customized brand activations and consumer engagement strategies that reinforce brand values and create memorable interactions, just like Coca-Cola’s campaigns.

March 31, 2023 - With experienced SEO experts, you will create the best marketing strategies examples. An SEO campaign can provide a steady stream of new customer acquisition. ... Brand marketing also includes email marketing. It remains one of the most popular strategies for business growth. Companies use email campaigns to:

July 9, 2024 - Chipotle is one of those few brands that employ dynamic strategies for content marketing. It is willing to experiment with almost everything.

Their marketing department focuses on themes of perseverance and athletic excellence. Red Bull has the positioning of a lifestyle brand and produces extreme sports content that aligns perfectly with its “gives you wings” slogan. Such elements as a consistent brand voice, visually appealing posts, and interactive content (polls, reels, and behind-the-scenes stories) help companies remain relevant and encourage user interaction.

November 26, 2017 - Branded content has become a creative way for companies to make money while engaging customers. Through CNN’s branded marketing arm, Modelo was able to build brand awareness while helping CNN win an award for the production of its nonfiction digital series. When the parent company of Snapchat decided to move into the smartglass space, it was important to stand out. Snap did just that, setting up vending machines called Snapbots in strategic places to let customers try them out.