February 23, 2025 - In the example above, the business owner may believe they’re the best in the SEO dental market at social media. Because of this belief, when they do market research for social media, they may only collect enough information to confirm their own bias—even if their competitors are statistically better at social media. However, if they were to rely on all the data available, they could eliminate this bias. A competitive analysis report represents a snapshot of the market landscape as it currently stands.

4 weeks ago - The Slack competitor analysis compares Slack with Microsoft Teams, Zoom, and Google Meet, focusing on target audiences, pricing, key features, marketing/sales strategy, strengths, weaknesses, opportunities, and threats.

Competitive Product Analysis · Sample · Feature 1 · Feature 2 · Feature 3 · Feature 4 · Feature 4 · You · Competitor 1 · Competitor 2 · Competitor 3 · Competitor 4 · Examples of Features · • Price · • Benefits · • Quality · • Durability ·

September 23, 2025 - Your competitive analysis should identify your competition by product line or service and market segment. Assess the following characteristics of the competitive landscape: ... Several industries might be competing to serve the same market you’re targeting. Important factors to consider include level of competition, threat of new competitors or services, and the effect of suppliers and customers on price.

Let's consider this example: You run an e-commerce store selling handcrafted jewelry. Your direct competitors include other online jewelry stores targeting a similar audience. Your indirect competitors could be brick-and-mortar jewelry stores ...

A competitor analysis will reveal critical insights into an industry's competitive landscape. Conducting this type of analysis will allow you to evaluate other businesses activating in the same field, so you can quickly pinpoint their weaknesses or strengths. Competition analysis example for Moqups ...

July 10, 2025 - Staying ahead of the competition is an effective way to grow your business. Find out how to conduct a competitive analysis to get ahead of your rivals.

July 30, 2024 - The advantage of competitive analysis is that it allows you to learn from other people's mistakes rather than making them yourself. This is worth using.

May 8, 2025 - A Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis helps you study what competitors are doing to win customers. You can also use it to identify gaps in your market. For example, let's say a competitor’s customer support team takes pretty long to get back to customers.

June 30, 2025 - Share of voice measures how much of the market your brand owns compared to competitors. By determining the share of voice, you can gauge how visible, authoritative, and popular your brand is in the marketplace. A SWOT analysis is a classic exercise for identifying the Strengths, Weaknesses, Opportunities, and Threats that exist within the competitive landscape.

October 25, 2024 - Strategic Groups Analysis: You perform strategic groups analysis on companies within a business sector, such as automobiles, to see how they vie for their share of consumer expenditure. By dividing companies into strategic groups, you can understand how businesses of different sizes behave in the marketing landscape. Businesses within groups tend to be competitors, whereas businesses in other groups are related but not competitive. For example, running shoes and high-end women’s dress shoes are in different groups.

For example, if you’re offering a high-quality product at a lower price than your competitors, you can consider increasing the price. PEST analysis is another industrial competitor model that looks at the external factors likely to affect your business. These include political, economic, social, and technological factors.

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Fitness center: A boutique gym maps out competing facilities’ class schedules and membership tiers. They notice that no competitors offer late-evening classes, revealing an opportunity to capture the after-work crowd. Their pricing analysis shows that they can charge premium rates for these convenient time slots.

August 26, 2024 - Here are some examples: H&M Mexico was seeking a way to gather comprehensive, valuable, and up-to-date competitor information, to make their campaign strategy more targeted and relevant to the fashion space.

Which competitors you choose to ... competitive analysis. For example, if a lot of customers recently switched from your product to a different one, you may want to just focus on an extremely in-depth analysis of your one top competitor....

This will reveal underserved areas of the market. For example, say a new cosmetics brand is analyzing the B2B beauty market using price point and distribution channel as its variables.

March 2, 2024 - defines the scope of the analysis, identifies key competitors, and outlines the criteria · for evaluating their strengths, weaknesses, opportunities, and threats (SWOT analysis). 3. What tools are going to use? - Determine the tools and resources needed to conduct the · analysis effectively. This may include industry reports, market research data, social · media monitoring tools, and competitive intelligence platforms. For example, tools like LinkedIn Sales Navigator can provide valuable insights into

February 16, 2020 - The classic example of Microsoft’s market positioning against its competitors, Apple and IBM, gives us a better picture on the benefits of competitor analysis. Microsoft exploited the weaknesses of their operating system limitations to market its own product – Windows operating system, which revolutionized personal computers all over the world!

July 19, 2023 - For example, in our table, Java Hut might notice that it can differentiate itself with its locally sourced coffee and community-oriented atmosphere. It might also see that it needs to expand its marketing efforts to compete with these well-known brands. Use this analysis to inform your business strategy. If a competitor excels in an area in which your business is weak, consider how you might improve.