The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

November 22, 2025 - Billo's unified creator marketing platform uses insights from extensive video ad data to help businesses systematically create, test, and optimise authentic content. By combining analytics and creativity, it empowers brands to produce performance-driven... ... New data in Pew Research Center's 2025 survey reveals how Americans use online platforms, how these patterns are shifting, and what this means for brands aiming to strengthen digital engagement.

2 weeks ago - Omnicom’s acquisition of IPG is only a few weeks old, but its combined offer to the market will soon be put to the test as it meets with consultants.

1 week ago - Performance becomes opaque. Budgets get cut because results cannot be explained. Marketing loses credibility internally. Retail media is no longer a secondary budget line. It is becoming one of the fastest-growing segments in digital advertising.

Content Marketing · Retrieved from Snapchat on April 23, 2021 · As the debate rages over teen social media access, Apple may hold the key to more effective regulation. Social Media Updates · Retrieved from Instagram on December 17, 2025 · Now you can watch Reels on your home TV set. Social Media Updates · More stories · Subscribe to Social Media Today for top news, trends & analysis ·

1 week ago - Marketers across categories are calling for simpler, more intuitive advertising systems after years of growing fragmentation and technical overload.

The latest enterprise news and perspectives on the power of ads and analytics. Perspectives and insights from the Google Marketing Platform team. Follow us to see the latest digital marketing news, tips, and trends.

To understand the link with media buys, advertisers need to analyze the digital ecosystem and view it ... ... Nobull, the official training shoe of the NHL, and Perry Ellis are new brands to the event. ... Prudential Taps 'Retirement House' Influencers For Rose Bowl Campaign ... Members of the "Retirement House" TikTok group star in a series of social-first ads about retirement. ... ... The campaign highlights the fun of the game - and no skill-set needed. ... Motive Appoints Starr SVP, Market-Business Development

3 days ago - The biggest lesson from Dec 21–27, 2025 is simple. Marketing is shifting from scale to sensitivity, and for anyone pursuing a digital marketing course in Mumbai, this mindset will define who succeeds in the next cycle.

Digital Transformation Will people stop visiting websites in 2026? Marketing The new rules of travel advertising: curation, context, and conversion

Breaking News in Advertising, Media and Technology

Wall Street Journal reporters corrupted the AI in charge of the newsroom vending machine. Lessons and hilarity ensued. Constantine von Hoffman | Dec 18, 2025 at 10:20 am ET ... Salesforce has launched an Agentforce Sales app for ChatGPT, letting sales reps access and update CRM data through simple conversations. Constantine von Hoffman | Dec 18, 2025 at 9:21 am ET ... Marketing mix models often fail because insights stop at analysis.

News from the open internet · Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Inside the rise of AI strategists—and how they’re reshaping marketing

The world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and how to build brands in digital. ... When budgets are tight, marketers need to justify every penny of their spend.

2 weeks ago - The Latest in B2B Marketing · News · AI, omnichannel strategies boost U.S. customer loyalty · Mark Brohan | Oct 7, 2025 | Digital Commerce 360 | B2B · News · MAI launches AI agents for digital ads with $25 million investment · Mark Brohan ...

Netflix’s NFL matchup and ESPN’s NBA showdown give the gift of sports marketing

2 weeks ago - Keep an eye on the upcoming TikTok ... or remove it from your plans. This week: AI citations vary dramatically, Cloudflare outage risks rankings, and Adobe acquires Semrush powerhouse. Here's what happened this week in digital ...

Digital Trends · PPC · By Brooke Osmundson · Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook.

January 10, 2017 - News about Advertising and Marketing, including commentary and archival articles published in The New York Times.