COVID-19 and the spotlight on racial ... in times of change or crisis. In 2021 companies will invest in building up their content agility through technology and AI-powered automation....

March 14, 2024 - Top-quality content has been the cornerstone of any great digital marketing strategy for several years now, but the demand for content format is changing. The blog craze of the 2000s and early 2010s is long gone, and in its stead has arrived a new wave of video. Between YouTube, TikTok, and embedded ads, video has definitively emerged as the medium to beat when it comes to content. The great news for marketers is that there’s an appetite for nearly every form of video content out there: short-form, long-form, animated, live action, humorous, informative, and so much more.

A campaign spanning social, digital and TV will reward any city with free pizza if they can get their quarterback to say “pizza” before “hut” during a game.

December 10, 2021 - With social commerce continuing to grow into 2021, retail brands will have to adapt to these platforms with new rules, similar to what many did with Amazon.” ... Informed buyers want to buy from informed brands.

December 27, 2021 - How to make way for speed, scale & seamless marketing. ... Don’t miss out on this opportunity to elevate your financial content strategy. Register now and secure your spot! ... Results from the 26th edition of The CMO Survey published in February 2021 and the Special COVID-19 version published in June 2020 reveal several important trends.

January 5, 2021 - This means marketers will need to focus even more on image alt-text and sitemaps for images. Over the next year, visuals will become increasingly important in the SEO game. It’s going to be profitable too: Retail Customer Experience estimates that by 2021: "Early adopters that redesign their websites to support visual and voice search will increase their digital commerce revenue by 30%.”

August 10, 2023 - Instagram currently has more than 200 million business accounts on its app and, nearly half of Instagram users surveyed, 44% said they use features like shopping tags and the Shop Tab Instagram to shop every week. Tap into this major evolution in retail marketing and make your brand shoppable. According to research firm Strategy Analytics, the global metaverse market was expected to reach $6.16 billion in 2021 and $41.62 billion by 2026.

April 12, 2022 - An unprecedented time alongside ... and have your eye on industry and consumer trends, such as the rise of data and AI, authenticity, and the shift to mobile....

November 6, 2024 - At Connect 2021, Facebook’s CEO Mark Zuckerberg introduced Meta, which brings together our apps and technologies under one new company brand. Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses. ... Apple’s June update announcement left marketers scrambling, particularly regarding user privacy.

Be sure to place your ads in ... and valuable. Digital marketing trends, such as digital documents, AI, chatbots and chatbots development, and marketing automation, were once considered beyond the scope of smaller ...

The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.Become a Client · Social MediaArtificial IntelligenceAdvertising & Marketing ... This FAQ discusses how the holiday marketing season is evolving into a longer, leaner, and more competitive period, driven by economic headwinds, earlier shopping behavior, and the growing importance of retail media.

June 13, 2025 - Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions. As business organizations — and marketers [...] READ FULL STORY >

July 4, 2023 - Covid pandemic has also contributed to the raise of video marketing as a key element on any digital strategy. Webinars, for example, have become necessary to substitute face-to-face events in all industries. 2021 trends aim that this isn’t going to be a temporary thing and marketers should include video content as a regular on their digital marketing mix.

August 29, 2024 - Automation will allow you to optimise the experience you provide, but this will only be successful when there is a transparent ... With the retail industry having been reshaped significantly due to the pandemic, we will be publishing retail-specific trends at the start of the new year. For more insights into the future of marketing in the meantime, you can read our mid-year digital marketing predictions where we looked at the long-term effects of COVID-19 across industries.

June 13, 2025 - From the metaverse to social media, Adweek offers a wealth of industry-related insights and news from leading marketers and advertisers to help you keep up with the continually evolving digital space. ... The final day did not disappoint featuring conversations with marketing heads and brand leaders. READ FULL STORY > ... Social Media Week was a positive and healthy incubator of conversations and ideas.

1 week ago - Google completes December core update after 18 days. Publishers confront agentic browsers. IAB Tech Lab introduces new advertising framework standards.

May 20, 2021 - 2021 Trends in Digital Marketing page on the Digital Marketing Institute Resource Hub, all about keeping you ahead in the digital marketing game.

May 1, 2025 - The process often involves different rules in each market, long waiting times, and a lot of manual checks. DBS and Ant International are expanding their long-running partnership to tackle some of... ... Visa's November 12 announcement of its Scan to Pay solution for QR payment adoption across Asia Pacific raises a fundamental question: what took so long, and does anyone actually need this? The payment network giant has launched partnerships with digital wallets, including Samsung...

3 weeks ago - This week: AI-driven shopping skyrockets on Shopify, Google’s AI Overviews cause major drops in click-through rates, and Google Labs teams up with DeepMind to launch Pomelli, a new AI tool reshaping digital marketing creativity.