The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

3 weeks ago - Omnicom’s acquisition of IPG is only a few weeks old, but its combined offer to the market will soon be put to the test as it meets with consultants.

2 weeks ago - Browse articles featuring EMARKETER's latest data and insights on digital marketing. Topics include mobile, video, search, ecommerce, social, ad spend and more

Sports Business Journal sits at the epicenter of sports business, providing news, analysis, networking and data for the sports industry.

November 22, 2025 - Neither the card nor the cardholder is in front of the seller at the time of purchase making it a relatively safe way... ... Every marketer today feels the pressure to do more with less: more reach, more conversions, more loyalty, all with tighter budgets and increasingly distracted consumers.

The world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and how to build brands in digital. ... When budgets are tight, marketers need to justify every penny of their spend.

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

Digital · Short: Samay Raina's "India's Got Latent" app · Brands · Short: How Ugaoo built a business out of saving people from killing plants · Marketing · This marks Sania’s second collaboration with the Italian sports brand, where she will serve as brand ambassador and chief advisor. By afaqs! news bureau ·

Digital Transformation Will people stop visiting websites in 2026? Marketing The new rules of travel advertising: curation, context, and conversion

Viant Raises Its Bet on AI as Digital Advertising Becomes More Fragmented · By Adweek Staff · Zocdoc Turns Healthcare Anxiety Into Comedy With Goth Kids and Auctioneers · By Matt Barker · Read All of ADWEEK’s Year-Ahead 2026 Coverage · ...

Explore how 100 ad leaders say AI, data, agencies, CTV, creators and brand strategy will reshape marketing in 2026 · “Question Everything But Yourself,” made with agency Angry Gods, suggests a fit body is something you can believe in

January 26, 2024 - Why Video Is Changing Your Marketing Strategyinteract2025-03-31T14:00:59+01:00 ... Subscribe to our newsletter for digital marketing tips & tricks, behind the scenes and our recent work

Content Marketing · More stories · Subscribe to Social Media Today for top news, trends & analysis · Instagram Chief Outlines the Challenges of AI Content · Instagram Implements New Limits on Hashtag Use · X Publishes 2026 Marketing Calendar ...

Wall Street Journal reporters corrupted the AI in charge of the newsroom vending machine. Lessons and hilarity ensued. Constantine von Hoffman | Dec 18, 2025 at 10:20 am ET ... Salesforce has launched an Agentforce Sales app for ChatGPT, letting sales reps access and update CRM data through simple conversations. Constantine von Hoffman | Dec 18, 2025 at 9:21 am ET ... Marketing mix models often fail because insights stop at analysis.

New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches. ... Reassess your SEO strategy to prevent drift and keep performance aligned with real business outcomes. ... Learn how to improve your website’s visibility with our comprehensive guide for growing AI engine engagement and citations. ... Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook.

Search News Buzz Video Recap: Google December Core Update Done, News Publishers Hit Hard, Frankenstein AI Recipe Horror & Happy New Year Search Engine Roundtable 13:18 ... Belfast Digital Expert Warns Organic Search Traffic Fragmenting Across AI Platforms MarTech Series 07:10 ... North American Niobium Signs $100,000 Digital Marketing Deal to Boost Market Profile TipRanks 00:04 Thu, 01 Jan

June 13, 2025 - Advertisers are at the center of the digital universe. They are constantly innovating and using new technology to meet consumers where they are to connect with them on deeper levels. From the metaverse to social media, Adweek offers a wealth of industry-related insights and news from leading marketers and advertisers to help you keep up with the continually evolving digital space.

1 day ago - The global identity resolution ... period. Read more » Get Report ... 2.5 billion digital users are exploring alternative search platforms based on their values and preferences....

June 10, 2016 - Today, it’s about educating AI-powered recommendation engines—from ChatGPT to Siri and Copilot—to understand, trust, and consistently choose your brand as the most logical, authoritative answer. The Changing Definition of SEO 1998 to... At Innermedia, we’re always keeping an eye on the digital innovations that redefine customer engagement—and Amazon’s newly launched Lens Live is one such leap.