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3 weeks ago - Omnicom’s acquisition of IPG is only a few weeks old, but its combined offer to the market will soon be put to the test as it meets with consultants.

2 days ago - Brandability’s acquisition of Speedsquare represents an intentional move into the digital marketing space, expanding services to include social media management, paid digital advertising, performance-focused campaign strategy, content development and online reputation management. Brandability said it now offers a fully integrated approach to branding – aligning physical products with digital experiences. “Brands today don’t experience their audience in one channel,” said Matthew Lamb, CEO of Brandability.

New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches. ... Reassess your SEO strategy to prevent drift and keep performance aligned with real business outcomes. ... Learn how to improve your website’s visibility with our comprehensive guide for growing AI engine engagement and citations. ... Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook.

The world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and how to build brands in digital. ... When budgets are tight, marketers need to justify every penny of their spend.

Augmented reality glasses will become a reality in 2026, and marketers will need to take note.

2 weeks ago - 48% of worldwide B2B marketers say interactive experiences, live/virtual events, and video content make thought leadership more impactful, according to July 2025 data from Ascend2 and TopRank Marketing. Sign up for EMARKETER Daily, our free newsletter.Sign Up

November 22, 2025 - Neither the card nor the cardholder is in front of the seller at the time of purchase making it a relatively safe way... ... Every marketer today feels the pressure to do more with less: more reach, more conversions, more loyalty, all with tighter budgets and increasingly distracted consumers.

Digital Transformation Will people stop visiting websites in 2026? Marketing The new rules of travel advertising: curation, context, and conversion

17 hours ago - The global identity resolution ... period. Read more » Get Report ... 2.5 billion digital users are exploring alternative search platforms based on their values and preferences....

1 month ago - Mumbai, India - 2025 In today's hyper-competitive digital landscape, brands rise or fall based on their ability to be seen, remembered and trusted. While many businesses struggle to keep up with the ever-evolving algorithms, trends and technologies, some are finding their game-changing partner – an agency that combines creativity with advanced digital strategy. Bloom Agency has quickly established itself as one of India's most dynamic and innovative digital marketing agency, dedicated to helping brands grow, scale and thrive in the digital world.

The latest enterprise news and perspectives on the power of ads and analytics. Perspectives and insights from the Google Marketing Platform team. Follow us to see the latest digital marketing news, tips, and trends.

Wall Street Journal reporters corrupted the AI in charge of the newsroom vending machine. Lessons and hilarity ensued. Constantine von Hoffman | Dec 18, 2025 at 10:20 am ET ... Salesforce has launched an Agentforce Sales app for ChatGPT, letting sales reps access and update CRM data through simple conversations. Constantine von Hoffman | Dec 18, 2025 at 9:21 am ET ... Marketing mix models often fail because insights stop at analysis.

1 week ago - Trust is becoming the real competitive advantage. Platform volatility, misinformation and AI shortcuts are eroding confidence, making credibility and transparency central to modern marketing.

The influencer agency will be integrated into PMG soon and take on PMG branding. Digital Voices founder Jennif ...

May 8, 2020 - Put a stop to guesswork and ambiguity, with an AI-powered marketing analytics that provides fast answers to complicated questions.