In its simplest form, digital marketing ROI is the revenue directly driven by your marketing efforts minus the money you spent on the marketing, divided by the money you spent on the marketing.

October 9, 2023 - ROI is the percentage of the initial investment in your marketing campaign and how much it increased or decreased based on revenue. To measure your digital marketing ROI, divide profit by cost and multiply the result by 100 to get the ROI percentage.

August 6, 2025 - The basic formula is MROI = (Marketing Value − Marketing Cost) / Marketing Cost. This core formula applies the same way to every campaign on every possible channel. However, there are many more detailed and nuanced ways to calculate MROI.

CTR formula: Number of Clicks / Number of Impressions × 100 ... Once you’ve measured your marketing ROI, there are three steps you can take to improve your returns over time:

July 9, 2021 - How effective is your digital marketing at reaching and converting them? In most cases, a business will maintain a presence in many social media platforms. It can be tedious to track your results on these social media channels individually. With a tool like Hootsuite, you can manage your social media pages on a single platform and also track results from your social media efforts. Furthermore, Hootsuite has a social ROI calculator that you can use to calculate your social media marketing ROI.

Net Profit: Diving deeper, marketers can calculate the impact of their marketing efforts toward net profit by adding the following to their formula: = (Gross profit - additional expenses).

November 7, 2024 - So, if sales revenue is $2,000 and the marketing campaign cost is $200, then the simple ROI is 900%. (($2000-$200) / $200) = 900%. It’s important to note that this formula assumes that all sales growth is linked to marketing efforts.

June 20, 2025 - So even though sales dropped, your campaign has an ROI of 60% calculated from ($800 - $500) / $500 x 100, That's a great return in the first month of a campaign. It shows that the campaign reduced the average amount of lost sales.

February 1, 2021 - Cost or ad spend: How much did you spend on creating and promoting the marketing campaign? Here, you can factor in costs including ad spend, hourly wages of people who put time into the project, or costs related to producing content. If you're terrible at math, don't worry. HubSpot customers can access an ROI calculator programmed with the same formula in our CRM.

Alternatively, you can track marketing ROI by looking at the cost ratio, or efficiency ratio. This formula calculates how much money is generated for every marketing dollar spent.

We like this marketing ROI formula ... and the average price they paid for your product or service. Then factor in your costs, multiply the whole thing by 100 and you have your ROI. Another option is to calculate digital marketing ...

October 13, 2025 - Sum up returns: Add up all the ... Subtract the costs from returns. Use the ROI formula: Get a percentage or ratio of returns by dividing net profit by your total costs....

When it comes to calculating ROI, the process involves a straightforward formula expressed as a percentage. *Net Profit is the revenue generated from the campaign minus the cost of the campaign itself. Let’s look at a practical example now. Imagine you invest €3.000 in a digital marketing campaign with us, specifically for

February 4, 2023 - A positive ROI means your digital campaigns are making more money than you spend on them. The formula to calculate ROI is as follows:ROI = (net profit / total cost) x 100You can measure digital marketing ROI by using additional metrics, called ...

January 19, 2024 - The formula for Marketing ROI is: (Net Profit from Marketing/Cost of Marketing) × 100 = ROI as a percentage. Calculating ROI in digital marketing is complex due to diverse campaign goals and metrics, multiple conversion points, and varying ...

April 28, 2025 - Marketing ROI = (Revenue Generated from Marketing - Cost of Marketing) / Cost of Marketing · For example, suppose a company spends $10,000 on a marketing campaign and generates $50,000 in revenue directly from that effort.

May 29, 2025 - Use this free marketing ROI calculator to track and improve the return on marketing campaigns.

The simplest way to calculate ROI on marketing campaigns is to divide the net increase in sales by the marketing cost, then multiply by 100 to get a percentage. This ROI formula marketing teams and finance leaders use helps transform marketing ...

The following formula is used across the industry: ROI = (Revenue acquired from digital campaign – Cost of digital campaign) / Cost of digital campaign · Increased traffic and conversions are typically the main goals when doing digital marketing, ...