The CMO
thecmo.com › home › tools › 19 best email marketing analytics tools reviewed for 2025
19 Best Email Marketing Analytics Tools Reviewed for 2025
October 24, 2025 - Omnisend is a marketing automation platform designed for ecommerce businesses, providing tools for email marketing, SMS messaging, and web push notifications. It enables businesses to engage with customers through various channels, build their contact lists, and execute targeted campaigns. The platform includes features for automation, campaign management, and analytics, as well as educational resources and customer support to help you make the most of the platform.
Mailgun
mailgun.com › home › features › measure campaign success with insightful email analytics
Advanced Email Analytics Tool - Transactional Email API Service For Developers | Mailgun
June 25, 2025 - When used together, Email Logs and Email Analytics give you a complete view of an email from start to finish in one place. “When we look at deliverability on our end – Mailgun is the first line of defense if anything goes wrong.” ... The first challenge in email marketing is making sure email campaigns like blog post notifications and password resets get delivered.
What's the best email marketing tool out there?
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Email Campaigns: What are some resources on creating useful metrics?
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For those in marketing analytics: What tools do you use for your job/career?
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Deep Email Marketing Analytics
I'm doing a bit of research and ... email marketing analytics? I've looked through Mailchimp, ConvertKit, Email Audit Engine, etc but there must be something else that helps us go deeper, collaborate, fix for next time and improve email after email. Archived post. New comments cannot be posted and votes cannot be cast. Share ... Try ActiveCampaign. It’s got great reporting and segmentation tools to help you ... More on reddit.com
Are free marketing analytics tools effective?
Free tools like Google Analytics, HubSpot’s free CRM, and Ubersuggest can deliver useful insights. Paid platforms typically add deeper analysis, automation, and stronger integrations—often essential for scaling marketing.
learn.g2.com
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
Why do I need a marketing analytics tool?
Without analytics, you’re guessing. These tools reveal what’s working, what’s not, and how to optimize your efforts. They provide data on ROI, customer engagement, and performance trends so you can refine strategy and maximize budget.
learn.g2.com
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
What are marketing analytics?
Marketing analytics are a combination of metrics and data points used to benchmark, track, and forecast the performance of your marketing campaigns. Often, marketing analytics dashboards will track metrics such as email opens, traffic, form fills, and revenue attributable to each individual campaign or marketing channel.
hubspot.com
hubspot.com › products › marketing › analytics
Optimize Reporting with Marketing Analytics Software | HubSpot
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Domo
domo.com › learn › article › marketing-analytics-tools
11 Top Marketing Analytics Tools in 2025
August 29, 2025 - There are various types of marketing analytics tools, including web analytics platforms like Google Analytics, social media analytics tools such as Hootsuite, and email marketing analytics provided by platforms like Mailchimp.
Seino
seino.ai › blog › email-analytics-tools
10 Best Email Analytics Tools & Software to Use in 2024
It offers integrations with email marketing platforms such as Mailchimp and Campaign Monitor. These integrations allow users to pull email marketing data into their reporting and analysis in Supermetrics, making it a helpful tool for email analytics alongside other marketing channels.
Salesforce
salesforce.com › marketing › analytics › tools
5 Best Marketing Analytics Tools for 2025 | Salesforce US
Each of the tools listed here has a minimum rating of four stars, ensuring they are top contenders for marketers looking for analytics solutions. Salesforce Marketing Cloud Intelligence makes it easy to access all your marketing data in one place. It automatically gathers information from ads, social media, email, website analytics, and other marketing platforms to present a clear picture of campaign performance.
G2
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
October 30, 2025 - MoEngage: Best for AI-driven multi-channel campaign orchestration Uses intelligent segmentation and optimization to deliver personalized experiences across push, email, SMS, and in-app channels. *These best marketing analytics tools are top-rated in their category, according to G2 Grid Reports.
Emailmeter
emailmeter.com › blog › best-email-analytics-dashboards
Best Email Analytics Dashboards
Advanced segmentation: The tool offers insights into different audience segments, helping users understand how different groups respond to campaigns. Social media integration: Analytics are available not only for email campaigns but also for social media, offering a complete view of audience interaction across channels. Conversion tracking: Integration with e-commerce platforms allows marketers to track how much revenue each email campaign generates, helping measure ROI effectively.
HubSpot
blog.hubspot.com › marketing › email-content-generation
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
October 7, 2025 - AI email marketing analytics transforms raw data into actionable insights, helping you understand what happened, why it happened, and what’s likely to happen next. Tools like HubSpot Marketing Hub have made this sophisticated analysis accessible through native dashboards and reporting features that automatically surface patterns human analysts might miss.
Klaviyo
klaviyo.com › home › blog › email marketing tools
8 Best Email Marketing Tools & Features for 2025 - Klaviyo
1 month ago - Today’s AI-powered email marketing tools offer: – Content generation: AI can now write personalized email copy and subject lines that match your brand voice while optimizing for engagement. – Send time optimization: Machine learning algorithms determine the optimal time to send emails to individual recipients based on their past behavior. – Predictive analytics: AI can identify customers at risk of churning or those most likely to make another purchase.
Medium
medium.com › @okmantz › how-to-check-email-marketing-campaign-performance-a-guide-d2a9a8c9b3a3
How to Check Email Marketing Campaign Performance: A Guide | by Owen Mantz | Medium
November 26, 2024 - This tool helps you understand how well your emails are driving traffic and conversions on your site. Mailchimp: Mailchimp offers robust analytics for tracking open rates, click-through rates, and other key metrics. Its user-friendly dashboard provides a clear overview of your campaign performance. HubSpot: HubSpot’s email marketing tools include detailed analytics that track engagement, deliverability, and contact activity.
Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. ... Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features · Use Analytics ...
Marketer Milk
marketermilk.com › blog › ai-marketing-tools
26 best AI marketing tools I'm using to get ahead in 2025 | Marketer Milk
August 18, 2025 - To make the most of this technique, ... email marketing tool such as Reply.io. Build cold email drip campaigns across multiple channels and Reply will automate the rest, applying AI-powered response scoring to help identify leads which hold potential. There are a host of CRM integrations and predictive analytics tools to track ...
Campaign Monitor
campaignmonitor.com
Campaign Monitor: Email Marketing Platform & Services
Get realtime results across the board with our interactive dashboards covering everything: email campaigns, automated journeys, transactional emails, and beyond. It’s the type of campaign data that empowers you to build and improve a profitable email marketing strategy. Watch the demo · With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.
Litmus
litmus.com
All-in-One Email Marketing Platform | Tools to Drive Success
Understand your subscribers’ behavior better to improve future campaigns by viewing email performance data from multiple sources in one place. Litmus works alongside other Validity products, like DemandTools and BriteVerify, to help you achieve marketing success from start to finish.