Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and appsGA4 is a new kind of property designed for the future of measurement:

Google provides free courses to help you get started with Google Analytics. First, learn how Google Analytics works and create your account and property. Then, learn how to navigate the Google Analytics web interface, use reports for your business, and manage the data you send.

4 · 5 · 6 · See all integrations · Lider used Analytics for a single measurement source of truth across its website and app to re-engage users and find new users most likely to purchase. The result was an 85% decrease in CPA and 18X conversion rate improvement.

Users can learn via the Google Analytics Certification on Skillshop or YouTube videos. Developers should set up an account, property, data stream, and data collection before using APIs. Setup involves website tagging, app engagement measurement, and e-commerce tracking.

Learn Google Analytics 4 (GA4) with actionable insights, step-by-step tutorials, and use cases by industry professionals.

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.Note: The previous link opens to

May 30, 2024 - Two and a half years ago, we introduced Google Analytics 4 to address these evolving measurement standards and help businesses succeed. Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong analytics experience that’s designed for the future.

April 14, 2025 - Google Analytics 4 (GA4) is a web analytics tool that helps you understand how people use your website or app.

August 7, 2024 - Google Analytics 4 is the new generation of Google’s analytics platform, officially launched in October 2020 and which replaced Universal Analytics in 2023.

May 1, 2025 - It’s not just another update—it’s a whole new way to look at how people use your site or app. With Universal Analytics stepping aside, GA4 steps in with smarter tools, deeper insights and the power to track user behavior like never before.

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August 27, 2025 - Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform.

What is Google Analytics 4? GA4 is the new Google Analytics and brings app and website data together. Learn more about GA4 now!

Tools to showcase how Google Analytics can be extended with custom solutions.

March 2, 2023 - While Universal Analytics focuses on tracking online data from cookies and independent sessions, GA4 takes a privacy-first approach. Essentially, it will reduce the dependency on web cookies to track and collect data.

Google Analytics is built for an evolving ecosystem with privacy at its core and measures all the interactions people have with your brand’s website or app.

2 weeks ago - GA4 is the default Google Analytics installation and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form. GA4 has also replaced Universal Analytics (UA).

Explore the Google Analytics 4 account training and support guide to find the self-service support options for standard properties.