The two are not competing products, they are complementary. Analytics is where all of your data lives. Google Tag Manager allows you to, quite literally, manage the tags that allow you to collect various bits of information from your site, and port that data into Analytics. Analytics on its own is pretty flat. There are all kinds of charts you can pull up to show all kinds of data that's collected by default, but that default info isn't always the most useful depending on what you're hoping to measure exactly. With GTM you can create all kinds of custom events and conversions which you can track in Analytics so that your data tracking is built for your own unique needs. In my position now, I not only have GA and GTM data to work with, but also HubSpot and Salesforce. All of these have different functions and purposes within our ecosystem, and combined, we can get a full and complete picture of how we're acquiring new business, how much it costs us to acquire new business, and use that data to inform marketing decisions (how and where we want to spend our money to get the best ROI possible). Answer from edgar__allan__bro on reddit.com
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Analytics Mania
analyticsmania.com › post › google-tag-manager-vs-google-analytics
Google Tag Manager vs Google Analytics explained (2025)
October 16, 2025 - On the left side of the Preview and Debug console, you should see a list of some events, e.g., Container Loaded, Window Loaded. These are Google Tag Manager Events. They play a very important role within GTM – you can fire your Tags (scripts of various marketing tools) based on these Google Tag Manager events. Here are a few examples to make it easier to comprehend: Container Loaded Google Tag Manager Event can be used as a trigger to fire Google Analytics ...
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Quora
quora.com › What-should-be-done-first-after-building-a-website-connect-with-Google-Analytics-Google-Tag-Manager-or-Google-Search-Console
What should be done first after building a website connect with Google Analytics, Google Tag Manager or Google Search Console? - Quora
Google Search Console is used for knowing about your website and webpage position on Google. Google Analytics is used for knowing about the traffic and user engagements. I always prefer...
People also ask

Does Google Tag Manager replace Google Analytics?
No. Google Tag Manager complements Google Analytics. You can use GTM to send data to Google Analytics (and you can often do that without developer's involvement).
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analyticsmania.com
analyticsmania.com › post › google-tag-manager-vs-google-analytics
Google Tag Manager vs Google Analytics explained (2025)
Is Google Analytics part of Tag Manager?
No, they are two separate tools serving different purposes. Google Analytics collects data and displays reports. Google Tag Manager is used to install marketing and analytics tools (e.g., Google Analytics)
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analyticsmania.com
analyticsmania.com › post › google-tag-manager-vs-google-analytics
Google Tag Manager vs Google Analytics explained (2025)
What's the difference between GTM and GTAG?
GTM is Google Tag Manager. It is used to add various tracking codes to the website (e.g. GA4). GTAG is a native GA4's tracking code. It is used to install only several tools related to Google, e.g. Google Analytics and Google Ads.
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analyticsmania.com
analyticsmania.com › post › google-tag-manager-vs-google-analytics
Google Tag Manager vs Google Analytics explained (2025)
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OK7
ok7.us › home › what is the difference between google tag manager, google search console, and google analytics?
What is the Difference Between Google Tag Manager, Google Search Console, and Google Analytics? - OK7
February 15, 2023 - Google Tag Manager is a tool for managing marketing and analytics tags on your website, Google Search Console is a tool for monitoring and optimizing your website’s performance in search results, and Google Analytics is a tool for tracking ...
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Ciffone Digital
ciffonedigital.com › basics-of-analytics-tag-manager-and-search-console
Understanding Google Analytics, Tag Manager, and Search Console - Ciffone Digital
April 8, 2021 - They’re essentially trying to take the best of GA and Hotjar and consolidate it under one roof…for free. One extremely important note to call out is that the more you track, the more you have to ask permission. Internet privacy is a big topic right now. You’ve probably seen many websites you frequent show a popup with their Cookie Policy. More on that a different time. Google Search Console is a platform that website owners and webmasters use to monitor organic search performance, the status of pages in Google’s index, and get insights about enhancements that can be made to their site.
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Reddit
reddit.com › r/seo › why do i need google tag manager? what is the difference between gtm and ga?
r/SEO on Reddit: Why do I need google tag manager? What is the difference between GTM and GA?
January 7, 2022 -

I installed linkedin and twitter tags in google tag manager for all pages.

I don't know why I did that or why it's important.

Can someone explain it to me like I'm 5? Very grateful for any feedback.

Hugs

Top answer
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The two are not competing products, they are complementary. Analytics is where all of your data lives. Google Tag Manager allows you to, quite literally, manage the tags that allow you to collect various bits of information from your site, and port that data into Analytics. Analytics on its own is pretty flat. There are all kinds of charts you can pull up to show all kinds of data that's collected by default, but that default info isn't always the most useful depending on what you're hoping to measure exactly. With GTM you can create all kinds of custom events and conversions which you can track in Analytics so that your data tracking is built for your own unique needs. In my position now, I not only have GA and GTM data to work with, but also HubSpot and Salesforce. All of these have different functions and purposes within our ecosystem, and combined, we can get a full and complete picture of how we're acquiring new business, how much it costs us to acquire new business, and use that data to inform marketing decisions (how and where we want to spend our money to get the best ROI possible).
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A simple search on google will reveal that while google established core web values, most of their own components do not spread the mustard in terms of cwv and can easily be the reason for failing. This is 2022, you would think they have their shit together but do not. I’ve been in webinars within the last few months that included google engineers stating exactly that. The solution is to put all of your scripts within gtm. Gtm itself isn’t any faster, but there are solutions. If you go to dumky.net, he has an article about optimizing gtm code dated sept 30, 2019 and another about using cloudflare workers and a cache proxy dated may 26, 2021. Additionally cloudflare just release a tool called Zaraz which puts all of your third party tools on their cloud and provides one piece of code covering them all. This is supposed to be their solution to the fact that most of the different 3p codes have some level of impact on your site. This is supposed to reduce them all to one which does all of the heavy work in the cloud. I haven’t messed with it yet but it seems like a viable solution for the various overhead issues caused by the different scripts.
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Amplifyscales
amplifyscales.com › insights › google-search-console-vs-google-analytics-whats-the-difference-and-how-to-set-up-both-for-free
Google Search Console vs. Google Analytics: What’s the Difference and How to Set Up Both for Free
If you want to improve your search engine rankings, Google Search Console provides insights into how your site appears in Google Search and identifies technical SEO issues. On the other hand, Google Analytics helps you understand user behavior ...
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Engage 2 Engage
engage2engage.com › home › programs › purpose of google analytics, tag manager, search console, and more
Purpose of Google Analytics, Tag Manager, Search Console, and More – Engage 2 Engage
September 28, 2022 - Google Tag Manager requires you to have some technical knowledge about tags. Getting started may prove easier than actually setting up tags. 1. You will need to create a new account and container (a collection of tags and triggers) or add a container to an existing account. ... You can use Google Search Console to amplify your SEO strategy.
Find elsewhere
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Van West Media |
vwm.com › home › search console, analytics and tag manager overview
Search Console, Analytics and Tag Manager Overview | Van West Media
February 16, 2023 - Google Search Console is a free service offered by Google that is intended to help Webmasters monitor websites. Search Console is different than Google Analytics. Search Console gives insight into what pages of your site have been indexed, how you can better optimize your pages to improve ...
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Loves Data
lovesdata.com › blog › google-analytics-vs-google-tag-manager
Google Analytics vs Google Tag Manager: Key Differences
April 30, 2025 - GA4 also integrates seamlessly ... of performance across your channels. Google Tag Manager is a tag management platform that lets you easily add and update tracking codes on your website ......
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Rootandbranchgroup
rootandbranchgroup.com › home › google analytics vs. tag manager
Google Analytics vs Tag Manager: Simple Comparison and Guide
December 25, 2024 - Tag Manager: At the core, Google Analytics is a “web analytics” tool for analyzing your website. Google Tag Manager is a “tag management” tool for managing code snippets on your website.
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Victorious
victorious.com › should you use google analytics or google search console?
Google Analytics vs Google Search Console: Which To Use
August 14, 2025 - Free accounts are limited to exporting 1 million events per day. Events measure a specific occurrence or interaction, such as a click, purchase, or page view. Search Console limits the number of URLs you can ask Google to recrawl.
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YZ Tech Hub
yztspc.in › home › difference between google analytics (ga4) and google tag manager (gtm)
Difference between Google Analytics (GA4) and Google Tag Manager (GTM)
June 5, 2025 - Google Tag Manager vs global site tag: The global site tag is a direct snippet; GTM is a container for many tags. Google Tag Manager vs google search console: Search Console is for SEO insights; GTM is for tag management.
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Akkio
akkio.com › post › google-search-console-vs-google-analytics
Google Search Console vs Google Analytics: The Power of Data For Organic Traffic
June 19, 2024 - Google Analytics focuses on understanding traffic from a much broader and more holistic perspective, so we suggest you set up custom goals with Google Tag Manager or custom scripting;
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Kinsta®
kinsta.com › home › resource center › blog › analytics › google search console vs google analytics: what’s the difference?
Google Search Console vs Google Analytics: What's the Difference?
September 20, 2024 - Google Search Console filters out bot activity automatically. Businesses with a Google My Business listing often struggle to separate normal search engine traffic from people clicking “Website” on the listing.
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Digitalmicroenterprise
digitalmicroenterprise.com › home › measurement › google analytics vs google tag manager: a beginner’s guide to smarter data
Google Analytics vs Google Tag Manager - A Beginner's Guide
October 1, 2025 - Learn the key differences of Google Analytics vs Google Tag Manager, why they're better together, and how to track what actually matters
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TinyIMG
tiny-img.com › tinyimg homepage › blog › blog google search console vs google analytics
Google Search Console vs. Google Analytics: What's Better in 2025
September 4, 2024 - While Search Console gives you insights into your website’s search engine performance, Google Analytics allows studying session data, bounce rates, demographics, user behavior, and more. ... Nikoleta is a Marketing Manager at TinyIMG, an app for image and SEO optimization for Shopify merchants.
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Coupler.io Blog
blog.coupler.io › home › google search console vs google analytics: what’s the difference?
Google Search Console vs Google Analytics Differences | Coupler.io Blog
August 5, 2025 - GA4 allows you to set and track specific goals to measure relevant conversion metrics. You can use Google Tag Manager to set these up without needing to understand how APIs or JavaScript tracking codes work.
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Leadsie
leadsie.com › blog › google-search-console-vs-google-analytics-differences
Google Search Console vs Google Analytics: 10 Differences You Need to Know
July 8, 2025 - Search Console: Primarily for monitoring and maintaining a website's presence in Google Search results. It helps website owners understand how Google views their site and identify issues impacting their search visibility.
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Google Analytics' main job is really just generating the reports and statistics about your website, like how many people saw your website yesterday, what web browser they used, which pages were the most popular, etc. The only way it can know this stuff is if you put a "tag" on all of your pages. The tag is the javascript code on your pages that runs on the visitor's browser, which tells Google Analytics' servers that they are visiting the page right now.

There's no problem if you just want to put the tag in the master file of your website so it shows up on all of your pages. Google Analytics can use the "referrer" parameter to figure out which page the visitor is on and can do all the simple stuff like counting page views.

However, you may want to track how many people use a specific feature. Maybe you want to group certain pages together or count some similar but different URLs as being the same page. Now you need unique tags for all these different features and groups of pages so Google can identify which feature or type of page got used or visited. Now it's complicated! You have multiple tags, and you only want the tags to "fire" sometimes (e.g. don't fire unless they click this button or use this feature.)

Google Tag Manager makes it easier to manage this mess of tags by letting you define rules for when your tags should fire. It also lets you test your tags to make sure they go off when you load the right page or click a certain button. This is done by putting the Tag Manager's code on your website instead of the actual tags, and as Crayon's answer points out, the tag manager outputs the tags for you. This gives you another cool benefit: you can change your tags and the way they work without actually changing the source code of your website (which you may not be able to do because of slow-release cycles) -- instead you just change it from the Google Tag Manager website, and it will spit out different code on your pages dynamically when they're loaded in the visitor's browser.

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GA is the analytics tool that provides reports about activity on your site. GTM is a tag manager that can output tags based on defined rules. So for example, you can either implement your GA code on your site directly, or you can implement the GTM code and use GTM to output the GA code.

The main benefit of GTM (or any tag manager worth anything) is that you can use it for multiple tags or code snippets or pretty much anything you want. Usually you implement a data layer and a set of rules, and then within the tag manager interface, put a new tag or code snippet under those rules, using stuff from the data layer. That way for example, if you use GA today and then tomorrow want to also implement a different analytics tool e.g. Adobe Analytics, you can just do it within the GTM interface following the same rules and data layer you setup already.

So IOW GTM is a container in which to output other stuff. GA is one of the "other stuff" you'd output.

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MonsterInsights
monsterinsights.com › home › tools › google tag manager vs. google analytics: everything to know
Google Tag Manager vs. Google Analytics: Everything to Know
October 4, 2023 - Google Tag Manager (GTM) is a free solution, provided by Google, to effectively handle tags on your website or mobile app that transmit data to third parties, including Google Analytics.