Google Shopping

Find the best prices and places to buy. Google Shopping organizes information from thousands of online and local stores for you.

Ad campaignsAutomated discountsFree listingsLocal inventory ads and free local listingsPrepare for big eventsYouTube Shopping affiliate programPromotionsYouTube StoreVehicle ads ... Automated discountsGoogle Customer ReviewsLocal inventory ads and free local listingsLoyalty programsProduct RatingsProduct StudioPromotionsStore RatingsVehicle ads ... For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language. Use the price [price] attribute to tell users how much you’re charging for your product.

You can track the price of a product using the Track Price feature. This feature is available when signed in to your Google Account on the web or in the Google app. Track a product’s price Important

October 27, 2025 - Some listings display a price history chart, which shows you how the price has changed over time. This visual helps users decide whether to buy now or wait for a better deal. ... Open Google and search for the product you’re interested in — for example, “AirPods Pro.” Once the search results load, click on the “Shopping” tab.

When you search for products, you can get insights into the price history of an item and understand general trends in item pricing. This feature is available to shoppers in the US. Find price insigh

October 3, 2024 - You only pay when a customer clicks the link on your ad, which will take them directly to the product page on your online shop. Hence, being in the category of “Pay Per Click”. ... The cost will be based primarily on the competition. This can vary on a number of factors, including the retail vertical, margins, cost of sale and more. Consumers make their purchasing decisions using a number of factors: there's the more obvious factors like the product's price and listing on Google.

March 6, 2025 - The price control is conducted ... prices! Google Shopping service (being a part of the Google Merchant platform) allows you to compare prices....

February 27, 2024 - Google emphasizes the point that it creates a bad user experience if the checkout price is somehow higher. Merchants need to add shipping costs as a separate attribute (whether you have free shipping or not). That way it will show under the price of your product and shoppers will have a clear idea of the cost before clicking through to purchase.

March 21, 2025 - Google doesn’t just reward the lowest price—it rewards the most relevant one. That includes price, product availability, title optimization, and data accuracy. But make no mistake: pricing plays a lead role. Shoppers compare listings side by side. The difference between position one and position four is often just a small price delta.

May 12, 2025 - For customers, the price tracker simplifies the process of finding the right product at the best price by notifying them when prices drop on items they’re tracking. No more manual checking or missing out on discounts! Meanwhile, for merchants, this tool offers a powerful way to attract value-driven buyers, highlight competitive pricing, and improve the visibility of their products. Whether you’re a customer hunting for a bargain or a merchant seeking new ways to connect with your audience, the Google Shopping Price Tracker is a feature worth leveraging to make smarter shopping decisions easier for everyone.

Do these things, and your shopping ad will have some panache. The sale price will show as the current price alongside the original price, which will show with a strikethrough. Your ad will also show with a badge that highlights your sale. The specific colors used for annotations differ depending on where your ad appears. Regardless of whether or not the annotation shows, there are, of course, some additional hoops to jump through (thanks, Google!) in order for a sale price to show at all:

October 4, 2019 - The new homepage is personalized so you see useful product suggestions, as well as sections that help you reorder common items or continue your shopping research. And when you’re ready to buy, you can choose to purchase online, at a nearby store, or directly from retailers on Google. You can also track prices of products on Google Shopping.

July 11, 2025 - A detailed breakdown of Google Shopping pricing - Find out fees to sell on Google, including subscription, listing, and ads. Learn more now!

The Merchant API, a new version of the Content API for Shopping, is now in beta and represents the future of product data integration. Merchants can use the price competitiveness report and the PriceCompetitivenessProductView query to compare their product pricing with competitors.

Figure out the fees for selling on Google Shopping.

June 25, 2020 - It depends on what you’re selling, how you’re selling it, and your online retailer reputation. There are no upfront costs for using Google Shopping Actions, but it does take a commission on confirmed sales.

September 15, 2025 - Products can appear across Google’s free listings. Shoppers can click through to your site without charge.

2 weeks ago - Like its predecessor, Google Shopping is free and requires a personal Google account in order to purchase from the platform. A colored price tag icon replaces the parachute icon of Google Express.

November 19, 2024 - After building out Google Lens to help users shop online more easily, Google is now updating the product to help people shop when they’re in a physical store by offering product insights, price comparisons, and local inventory availability.