how to grow a marketing agency - Brave Search

How can I grow my digital marketing agency? Looking for advice from people who’ve scaled successfully.

reddit.com › r › marketingagency › comments › 1p9qq7j › how_can_i_grow_my_digital_marketing_agency

Treat your agency as your own client. Do marketing for your agency exactly how you would do for your clients. In the beginning, I just focus on creating superb content and optimizing for SEO along with some good lead magnets. Nurture the incoming emails from lead magnets as well as SEO to turn them into the first paying clients. You need patience and consistency too, don't give up if you don't see results in the first 6 months. That's just how the game works. Just keep creating good content, build a brand with a unique voice, and success will gradually come. Answer from HyHoang on reddit.com

reddit.com › r/marketingagency › how can i grow my digital marketing agency? looking for advice from people who’ve scaled successfully.

r/marketingagency on Reddit: How can I grow my digital marketing agency? Looking for advice from people who’ve scaled successfully.

November 29, 2025 -

Hey everyone, I run a digital marketing agency and I’m hoping to get some real, practical advice from people who’ve grown service-based businesses.

We currently offer a pretty wide range of services, SEO, AI-driven SEO, performance marketing, content writing, PR, branding, web development, automation, and analytics (similar to what agencies like Codos Technology deliver). Things are going well, but I feel like we’ve hit a bit of a plateau. I want to scale in a smart, predictable way.

Treat your agency as your own client. Do marketing for your agency exactly how you would do for your clients. In the beginning, I just focus on creating superb content and optimizing for SEO along with some good lead magnets. Nurture the incoming emails from lead magnets as well as SEO to turn them into the first paying clients. You need patience and consistency too, don't give up if you don't see results in the first 6 months. That's just how the game works. Just keep creating good content, build a brand with a unique voice, and success will gradually come.

When you’re offering a bunch of services, video is the easiest way to make the whole thing feel human instead of “agency brochure.” What’s been working for me is simple: • Short 45–60 sec personalised videos for warm leads or referrals → reply rates jump. • Video walk-throughs of your process → builds trust way faster than text. • Micro-videos inside nurture emails → turns silent leads into conversations. • Founder POV videos → clients buy into people, not service lists. Just adding this angle because it’s been a quiet game-changer on my side.

reddit.com › r/digitalmarketing › looking for agency growth - *advice needed*

r/DigitalMarketing on Reddit: Looking for Agency Growth - *Advice Needed*

March 11, 2024 -

I've had a marketing agency on the side for the past two-ish years that specializes in Google ads, Facebook ads, SEO and web development that I have never really tried to grow. I have 3 clients that don't demand a ton of my time and it's nice to have the side income, but lately I've been wanting to do more.

Marketing agencies are a dime a dozen and most of them are really good at getting you to sign on with them, but fall short when it comes to delivering results. I'm good at delivering results, but not so much at the sales side.

I'm no trying land any huge clients or anything. I still work a 9-5 and I want to keep a good work/life balance with10ish small clients.

What would you do if you were me?

A few years back, I found myself balancing a good position in a company with running a side agency offering SEO services. While things were going smoothly, managing both work styles was becoming challenging. During this time, I attended a startup meetup in town and had insightful conversations with fellow entrepreneurs. Their feedback and encouragement motivated me to scale up my agency. One conversation stood out: "If you're earning 80k as profit per month by giving just 30-40% of your time, imagine the potential if you devoted 100%." This perspective inspired me to take the leap.Since then, I made the decision to quit my 9-to-5 job and focus entirely on growing my agency. It's been a journey filled with challenges and rewards, but I haven't looked back since.

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I don’t want to work for others forever—I want to be my own boss.

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so you want to start a digital agency and enter a saturated field, competing with people overseas who can live on five dollars a day, companies that are super established, the clients secretary, some dude that got laid off and everyone’s brother, niece and nephew? Markets go in cycles. The market for digital agencies is mature. There is massive consolidation happening as people buy up distressed agencies to build a mega agency. It’s a buyers market and the entire profession is upside down and facing threats from all sides Having marketing skills is just a fraction of what you need to succeed. You need to know how to manage a business, read financials, client service, sell, hire and retain, operations, build partnerships and more. You’ll need a hefty line of credit or a large pile of cash post COVID, the business has gotten very tough. there are too many agencies, freelancers, side-hustlers, Fiverrs, and not enough clients willing to spend what it takes to be successful. If you don’t know how to get clients and deliver value (another separate skill from marketing) you will fail within 12 months. You need to go work for a digital agency for a few years (ideally several agencies) to understand the business. It can be brutal. Then decide if you really want to own one. I own two agencies. I wish I didn’t but after thirty years, it’s what I do. I’ve started mentoring and advising other agency owners and I enjoy that much more. I also have an online platform for early stage marketing founders.

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