Marketing Donut
marketingdonut.co.uk › market-research › essential-guide-to-marketing-innovative-products-and-services
Essential guide to marketing innovative products and services | Marketing Donut
How to market an innovative new product or service by testing the market and highlighting the benefits to potential customers.
Ron Sela
ronsela.com › home › marketing techniques › innovative marketing: using innovation for predictive and proactive approaches
Innovative Marketing: Using Innovation for Predictive and Proactive Approaches
July 15, 2025 - The Heinz x Absolut Vodka collaboration is a strong example of innovative marketing. Heinz, a household name in condiments, teamed up with Absolut Vodka to create a limited-edition vodka pasta sauce, turning a classic homemade recipe into a branded product.
Videos
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What Are Examples Of Marketing Innovation? - BusinessGuide360.com ...
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What Is Innovation In Marketing? - BusinessGuide360.com - YouTube
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Marketing Innovative Products and Services | USMx on edX - YouTube
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Marketing and Selling a New Product - YouTube
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What You Need To Know About Product Innovation | Simple Strategies ...
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How Product Marketing Is Evolving in 2025: Lessons on AI and ...
Reddit
reddit.com › r/marketing › what are some innovative marketing ideas/strategies that can be executed for a niche b2b company ?
r/marketing on Reddit: What are some innovative marketing ideas/strategies that can be executed for a niche B2B company ?
July 30, 2024 -
I work for a niche chemicals company where the product is semi technical. We hold technical seminars routinely for our customers.
I want to create a marketing strategy which brands our company as reliable, technical and quality and with a high recall.
Traditional marketing strategies like trade shows, events, digital like email, LinkedIn etc are being leveraged but recall value and overall effectiveness is less.
With a niche, limited and known target audience, what all can de done to make this better.
Top answer 1 of 4
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Not what you want to hear, but this is why businesses bounce from one agency to the next, one platform to another, never getting results. You asked for new "strategies", but then you list a bunch of media platforms as examples. If you're struggling with traditional media, this confusion is probably why. Focus on your execution dude. Or... forget everything I say and do a TikTok dance video or something. I'm sure it'll work.
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I've been working with a client in a different industry with similar problems. His business sells valves for pipelines. He does the usual stuff like trade shows, industry conferences an so on but we've also used Google Ads and an email newsletter for the last 14 years or so. The ads seldom lead to direct sales but they get him an introduction to people who are likely to buy at some point. The newsletter is all educational. He doesn't push product or talk about the business, instead he puts a lot of effort into educating engineers on things like the tradeoffs between different valves for different applications, design considerations and other insider stuff. It hasn't happened overnight but he's now got a sort of 'elder statesman" status in his field and he's getting contacted earlier on in the buying process to help specify solutions instead of just being another random supplier. Could something like this work for your company?
Camphouse
camphouse.io › home › blog › 7 innovative marketing strategies and what we can learn from them
7 Innovative Marketing Strategies and What We Can Learn from Them
November 20, 2024 - Innovative marketing covers researching the needs and wants of your target audience, understanding their behavior patterns and preferences, and developing prototypes or changing existing processes to reach them. It’s also about launching, pricing, and promoting a product uniquely.
Shopify
shopify.com › blog › innovative-products
34 Leading Examples of Innovative Products in 2026 - Shopify
Market value is on track to top $300 billion by 2029, driven by devices that offer FDA-cleared electrocardiogram, sleep apnea, and soon non-invasive glucose monitoring. New entrants like Withings' U-Scan (urine lab) and Dexcom's Stelo (glucose patch) are showing how consumer-grade diagnostics and telehealth are opening up new channels for commerce innovators. 🎧Listen: Olipop's products blend health with taste
Class Central
classcentral.com › subjects › business › marketing
Free Course: Marketing Innovative Products and Services from University of Maryland, College Park | Class Central
July 10, 2023 - These innovations are introduced at increasingly frequent intervals, and there are high mortality rates for products and services, and the businesses themselves. Our course provides a practical, how-to guide for navigating these marketing challenges to bring innovative new products and services to market.
Imcsuccess
imcsuccess.com
Promotional Barware and Branded Merchandise | IMC
Our line of quality barware products can be personalized with your own design. We make it easy to create eye-catching, innovative products that reflect your brand’s unique style.
Enterprise Nation
enterprisenation.com › learn-something › market-innovative-product-ideas
How to market innovative product ideas | Enterprise Nation
March 22, 2023 - Apple’s transformative and market-disruptive products have almost single-handedly changed the computer and mobile device sectors, catapulting the company into the ‘de facto’ industry leader. The iPhone addressed the latent consumer need for portability and accessibility, which other manufacturers had not perfected, despite a vast array of evolving and innovative mobile devices that had reached the market by that point.
Innovativemarketing
innovativemarketing.com
Innovative Marketing Solutions
Innovate · Fixture & Environmental Design · Interactive Capabilities · Value Engineering · Brand Identity · On-site Press Approvals · Brand Activations · In-House Rapid Prototyping · Graphic Design Development · Precision Color Matching · Production Artwork ·
edX
edx.org › learn › marketing › the-university-of-maryland-college-park-marketing-innovative-products-and-services
UMD: Marketing Innovative Products and Services | edX
Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market
Published August 22, 2025
Indeed
indeed.com › career guide › career development › what is innovative marketing? (with 10 methods you can use)
What Is Innovative Marketing? (With 10 Methods You Can Use) | Indeed.com
June 24, 2022 - Innovative marketing is a method of promoting new products and services in the process of innovation. It includes researching customer behavior, needs and trends to help you develop changes in a product's design to be more successful.
Brafton
brafton.com › home › 10 of the most innovative marketing strategies (infographic)
10 of the Most Innovative Marketing Strategies (Infographic) | Brafton
July 1, 2025 - Guinness took its own stab at empathetic and optimistic video marketing by releasing a somber yet hopeful YouTube video that soft-launched the then-upcoming reopening of pubs in the U.K. in May 2021. After more than a year of pandemic fog and months of strict lockdown, the appetite for a refreshing pint surrounded by friends in a congenial atmosphere was truly something to celebrate. But Guinness wasn’t pushing a new product; it was building on a narrative.
Magneticmarketing
magneticmarketing.com › blog › 4-innovative-marketing-strategies-with-awesome-examples
4 Innovative Marketing Strategies With Awesome Examples
Think about it – the iPod turned the music industry on its head. The iPhone? It redefined the very concept of what a phone could be. That's not just innovation; that's market disruption. Design: Your Silent Salesman: Apple’s products don’t just work well; they look good.
Entrepreneur
entrepreneur.com › growing a business › marketing
7 Innovative Marketing Approaches to Boost Your Sales in 2024 | Entrepreneur
January 15, 2024 - Instead, leading brands will utilize augmented reality (AR) and virtual reality (VR) to allow their customers to experience new products and innovations. Social media marketing and advertising have become a core element of the marketing strategies of businesses of all sizes.
CampFood
campfood.org › marketing › innovative-marketing-ideas
Innovative Marketing Ideas to Beat Your Competitors
September 25, 2024 - This innovative marketing idea leverages technology to create an immersive and interactive shopping environment. By integrating AR into your marketing strategies, you can offer unique, engaging experiences that not only delight customers but also significantly boost conversion rates. AR features allow potential customers to visualize products in a real-world context, providing a try-before-you-buy experience that was previously impossible online.
Stefanini Group
stefanini.com › home › 20+ innovative ideas for content marketing that will generate results for your product or business
20+ Innovative Ideas For Content Marketing That Will Generate Results For Your Product Or Business - Stefanini
December 1, 2023 - By creating high-quality content using Incrementors subjective content marketing, you can attract new readers who may be interested in your products or services. This means that you’ll be able to increase your profits without having to spend extra money on advertising or promotion. If you’re looking for an innovative way to generate results for your product or business, content marketing is the perfect solution.
Innosabi
innosabi.com › resources › post › innovative-products-examples
10 Innovative Products Examples That Changed the World (And Their Evolution) | innosabi
In this article, we’ll explore ... of innovative products that changed everything but also the path they’ve taken to evolve and thrive. These aren’t just stories of sudden breakthroughs; they’re stories of continuous learning, adaptation, and refinement. Each of these products shows how organizations turn evolving market needs, ...
Smartsheet
smartsheet.com › content › innovation-in-marketing
Innovation in Marketing Methods for 2023 | Smartsheet
June 5, 2023 - Innovative marketing depends on client retention. Marketers may choose to launch customer loyalty programs, coupons, offers, exclusive content or products, or customer memberships to encourage brand loyalty and word-of-mouth advertising in order to create and maintain customer relationships.
Reddit
reddit.com › r/marketing › what is the most innovative marketing strategy you ever came across?
r/marketing on Reddit: What is the most innovative marketing strategy you ever came across?
October 25, 2020 - I am not trying to promote anything…. The other day I read about Drift’s marketing strategy. They did something very innovative. Coined a new term called conversational marketing and popularised it so much that their product became synonymous to conversational marketing software.
Landingi
landingi.com › home › blog › innovative marketing strategies to boost your online presence
Innovative Marketing Strategies to Boost Your Online Presence
January 23, 2025 - Interactive content can be a fun and educational way to get to know your audience better, allowing you to tailor future marketing efforts more effectively. Example: A beauty brand like Sephora creates a skincare quiz that recommends products based on the user’s skin type and concerns