The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with coveted Gen Zers.

3 weeks ago - We're using A.I. to know who's actively in markets to buy products, says Zeta Global's Steinberg

3 weeks ago - ITV is shifting its focus from product-led growth to brand building as it looks to stand out against the streamers, with a new brand platform and biggest marketing push since ITVX.

Today they are high tech but still aim to delight. ... The Metropolitan Opera has invited 70 influencers to help convince a younger, online audience that opera isn’t scary or even unaffordable. ... Los hábitos y composición de las familias modernas, junto con la venta de pinos artificiales, presentan un nuevo reto para los productores en EE. UU. ... Tree farmers and the marketing group that supports them want more Americans to buy live-cut trees.

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3 weeks ago - Omnicom is working with Google to create a new tool that empowers brands with far deeper insights into how to use search in the AI-powered era, given that historical notions of search marketing have flown out the window.

Meaningful product tweaks enable incremental sales, and while most marketers don’t influence product, you can gradually change that with customer insight. ... The alcohol-free beer brand, which launches its fourth product today, is pursuing innovation that drives incrementality to the category, rather than just being a substitute for alcoholic beer.

The Drum Awards Judge of the Day: Kandace J. Barker charts the future of B2B marketing

The Trends Dominating the Luxury Real Estate Market in 2026 · These Rolexes Look Identical. Why Is the Gold One $17,000 Cheaper? How the Wine World Is Set to Change in 2026 · Inflation & PricesIndicatorsCentral Banks · Christof Stache/AFP/Getty Images · Italy’s Defense Costs Won’t Dent Social Spending, Giorgetti Says · Central Banker Says 23% Wage Hike Boosts Colombia Rate Hike Case · Tariffs Push Canada’s US Export Share to Record Low Outside Pandemic · Newsletter: Economics Daily ·

19 hours ago - Find latest business news from every corner of the globe at Reuters.com, your online source for breaking international news coverage.

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketers have spent decades trying to outsmart human irrationality, smoothing every flaw and predicting every action. But behavioral science keeps proving that people don't behave the way the data suggests they should. ... ... The deal, announced today at CES, comes a year after Horizon struck a first-mover deal with a developer of AI agents that lists Horizon on its booking page. ... ... Must-read daily news ...

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

3 weeks ago - Peyton observed that human beings are naturally social – “We want to be together, and we want to sit down, and we want to celebrate” – and suggested that the casual dining market is simply getting back to an equilibrium that existed pre-Covid. ... Faced with high levels of fraudulent ads from China, Meta chose to accept that rather than crack down on scams and suffer a hit to revenues, according to a report by Reuters. The news comes just weeks after another Reuters’ exposé, which revealed that fraudulent ads accounted for around 10% of Meta’s 2024 revenues, or roughly $16bn.

1 week ago - Latest Market News · Paramount sticks with $30-per-share bid as WBD backs Netflix deal · Expect the unexpected in the last jobs report of 2025 · Intel hopes its new chip can be the future of AI.

16 hours ago - AI News By Audrey Kemp 14 hours ago · 'The Machine' plugs into marketers' existing tools, with a broader launch expected in Q1. READ FULL STORY > ADWEEK House By Audrey Kemp 15 hours ago · Ads in LLMs are coming, agency leaders say, but they’re likely to look less like search results and more like contextual recommendations embedded directly within AI-generated answers.

October 24, 2025 - For college students studying marketing and planning to enter the profession, selecting the right city is a crucial first step in building a successful career. Gallup data shows that 51% of jobs are hybrid in 2025, with this preference continuing ...

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Augmented reality glasses will become a reality in 2026 and marketers will need to take note.

3 weeks ago - Jeffrey Jones, a former chief marketer at Target, will join the apparel maker in January. Meanwhile, analysts called out On and Hoka as big winners from the sale season. By Retail Dive Staff • Dec.