The most important part of the marketing research process is defining the problem. In order to do any research and collect data, you have to know what you are trying to learn from the research. In marketing research, defining the problem you need to solve will determine what information you need and how you can get that information.

March 3, 2025 - They work with a competitive assessment company to analyze competitor websites, product offerings, pricing, promotional activities, and customer reviews. This example of market research helps the retailer… ... An electronics company is planning to introduce a new line of smartphones. Before investing in the development process, they conduct new product development market research to understand consumer preferences, needs, and trends.

June 15, 2025 - The results of these changes may eventually be measured in further market research, and the process will begin all over again. Market research is essential for developing brand loyalty and customer satisfaction. Since it is unlikely for a product to appeal equally to every consumer, a strong market research program can help identify the key demographics and market segments that are most likely to use a given product. Market research is also important for developing a company’s advertising efforts. For example, if a company’s market research determines that its consumers are more likely to use Facebook than X (formerly Twitter), it can then target its advertisements to one platform instead of another.

A common focus of marketing research is concept testing: the process of determining if a new product will be a hit with customers. Based on analysis of the data and information captured, your company can develop and execute on a plan to more effectively launch a new product or service, or refine their branding and marketing position. Dove Soap early 2000s “Campaign for real beauty” offers a gorgeous example of effective marketing research delivering game-changing results.

April 6, 2022 - When launching into marketing strategy, ... market research process may involve tracking the engagement with social media posts or questioning a focus group about their household spending habits....

For example, what is the short list of key findings and takeaways that managers should remember from the research? What are the market segments you’ve identified, and which ones should you target? What are the primary reasons your customers choose your competitor’s product over yours, and what does this mean for future improvements to your product? Individuals with a good working knowledge of the business should be involved in interpreting the data because they are in the best position to identify significant insights and make recommendations from the research findings.

January 20, 2025 - Examples of product research include finding ways to develop goods with a higher value, or identifying exactly where innovation effort should be focused. Product research goes hand-in-hand with other strands of market research, helping you make informed decisions about what consumers want, and what you can offer them. Brand research is the process of gathering feedback from your current, prospective, and even past customers to understand how your brand is perceived by the market.

February 21, 2023 - For example, when John Deere wanted to increase its market share, it started market research to get closer to the customers. The goal helped them identify blind spots — being too product-focused and relying on dealership feedback for market research. Instead, they onboarded product staffers (category experts), who interacted with real consumers, to the research process...

June 26, 2024 - Identifying the problem will be the foundation of your entire marketing research process. A marketing research problem is a piece of information you want to know. So, at this stage, you want to formulate specific questions that will frame your research inquiry. Do Gen Z members use mobile phones to buy? Do teenagers click on social media ads? However, you shouldn’t just come up with these questions at random.

October 16, 2025 - The market research process begins by identifying your research question or problem and defining your goals and objectives.

August 20, 2025 - For example, within the video game industry, you could have different consumer segments focused on "social gamers," relaxed gamers," and "focused gamers." Each segment of video game consumers has different needs that video games fulfill for them which you can target specifically in your marketing and product innovation strategies. Pricing research is the process of identifying the optimal price range for a product or service.

January 20, 2022 - For example, when Toyota goes to an event such as a car show, the automaker’s marketing personnel ask would-be buyers to complete questionnaires directly on computers. Companies are also beginning to experiment with software that can be used to collect data using mobile phones. Once all the data is collected, the researchers begin the data cleaning, which is the process of removing data that have accidentally been duplicated (entered twice into the computer) or correcting data that have obviously been recorded wrong.

June 28, 2023 - The results of the company’s market research help them better understand the organic skincare industry. Decisions on product direction, marketing tactics, and market segmentation can all be made with confidence. This case study illustrates how the market research process may be used to collect data, conduct analysis, and make strategic business decisions.

January 29, 2024 - When doing qualitative research, such as consumer interviews, and completing statistical modelling, a marketing research professional is crucial in assembling data. Here are some useful hints, whether you have access to an expert or are interpreting the data on your own. In your analysis, group replies that are similar together. For example, research participants may use different words to describe a product you sell, but it’s evident that they’re all talking about the same thing.

December 5, 2024 - A typical marketing research process is as follows: Identify an issue, discuss alternatives and set out research objectives ... Defining a problem is the first step in the research process.

October 8, 2024 - For example, an event planner might use marketing research to determine the best date, venue, and content for an upcoming conference. This data-driven approach can significantly boost attendance and participant satisfaction.

October 24, 2025 - Guide to What is Market Research and its definition. Here we discuss how to do the market research and process along with examples & types.

February 23, 2024 - Focus groups can be a great way to gain a deeper understanding of your typical consumer, although they tend to be more expensive and time-consuming than other techniques used in the marketing research process. Another alternative is holding an observation session, where you watch a target consumer as they engage with your product.

September 23, 2019 - For example, the formality of the marketing research process varies from company to company. Smaller businesses might conduct casual research with a Google survey. A large company, however, might require carefully selected focus groups and formal questionnaires.

March 24, 2022 - The first stage in a marketing research project is to define the problem. In defining the problem, the researcher should take into account the purpose of the study, relevant background information and all necessary data, and how the information gathered will be used in decision making. Problem definition involves discussion with the decision makers, interviews with industry experts, analysis of secondary data, and, perhaps, some qualitative research, such as focus groups.