Gartner
gartner.com › en › articles › marketing-roi-metrics
Marketing ROI Metrics to Quantify Impact | Gartner
November 20, 2024 - According to the 2025 Gartner Tech Marketing Benchmarks Survey of technology marketers in companies with $100 million or more in annual revenue, “proving ROI with analytics” is a top-three challenge that hinders respondents’ ability to demonstrate success.
Hot Dog Marketing
hotdogmarketing.com › home › what’s a ‘good’ roi in marketing? benchmarks for professional services
What's a 'Good' ROI in Marketing? Benchmarks for Professional Services - Hot Dog Marketing
March 24, 2025 - 300-500% (3:1 to 5:1 ROI) High-value services, longer decision-making cycles, and referral-based growth. Service-Based Businesses (Coaching, Home Services, Wellness, Training, etc.)
Call 512-537-6575
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Nonprofit Marketing ROI Benchmark
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March 7, 2023How is non-digital marketing ROI measured?
It's traditionally measured by impressions. So a company purchased a tv spot on a channel that has ratings for a specific demographic. They run the commercial, then the company simply tracks sales as the ad runs, and attributes any increase to the ad. In short it's stupid and no longer works. More on reddit.com
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August 23, 2016Which Digital Marketing Channel Has the Highest roi for you?
definitely has to be organic channel. Work on your website SEO and you will see results built over time others will be paid channels, ie FB / Google but once you stop paying, the traffic flow will halt as well More on reddit.com
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June 11, 2020 Struggling to Optimize Marketing ROI? Here Are Some Tips That Helped Me!
Having to close this one down as the mods are getting bombarded with actual software recommendation and links and that goes against the old rules!
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March 6, 2024How does industry affect Sales and Marketing ROI benchmarks?
Different industries have different benchmarks due to variations in gross margins: Software/SaaS: High margins (80-90%), so a 3x LTV-to-CAC ratio is common. Professional Services: Lower margins (50-60%), requiring a 5-6x revenue-to-CAC ratio. E-commerce: Often relies on repeat purchases, so CAC must be balanced with retention strategies.
fullfunnel.co
fullfunnel.co › blog › sales-and-marketing-roi-benchmarks-and-measuring-success
Sales & Marketing ROI: Benchmarks and Measuring Success
What are the top B2B digital marketing benchmarks for ROI?
Top ROI benchmarks include 2–5% website conversion rates, $200 average CPL, and email marketing ROI around 3600%. SEO and content campaigns can return $20+ per $1 invested, while paid media averages lower short-term ROI (around 1.3x–1.5x). Strong programs also convert 50–60% of MQLs to SQLs and generate 30–50% of sales pipeline from marketing. These metrics define high-impact B2B marketing performance.
martal.ca
martal.ca › b2b-digital-marketing-benchmarks-lb
2025 B2B Marketing ROI Benchmarks: Optimize Your Pipeline
How can businesses set effective ROI benchmarks for their B2B marketing campaigns while staying aligned with industry trends and their unique objectives?
To establish meaningful ROI benchmarks, businesses should begin by setting specific, measurable goals that align with their unique objectives and industry norms. Historical data can serve as a starting point, helping to create a baseline and set achievable conversion rates. These benchmarks should evolve over time, adapting to changes in market dynamics and shifting business priorities.
It’s crucial to consistently monitor performance using your available tools and compare outcomes to industry standards, such as the commonly referenced 5:1 ROI ratio in B2B digital marketing. Staying updated on trends – like the increase in digital transactions and changes in buyer demographics – can help ensure your benchmarks stay relevant and competitive. Regularly reviewing and fine-tuning these benchmarks is essential for keeping pace with the market and achieving sustained growth.
Sources: Industry Benchmarks for B2B Marketing
data-mania.com
data-mania.com › home › startups › b2b marketing roi benchmarks 2025: what actually works (and what doesn’t)
B2B Marketing ROI Benchmarks 2025: What Actually Works (And What ...
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Martal Group
martal.ca › b2b-digital-marketing-benchmarks-lb
2025 B2B Marketing ROI Benchmarks: Optimize Your Pipeline
September 25, 2025 - Email marketing leads in ROI, returning $36–$40 per $1 spent, followed by SEO and content marketing with ROI often exceeding 700%. ... Marketing-sourced pipeline should contribute 30–60% of total revenue targets.
Data-Mania, LLC
data-mania.com › home › startups › b2b marketing roi benchmarks 2025: what actually works (and what doesn’t)
B2B Marketing ROI Benchmarks 2025: What Actually Works (And What Doesn't) | Data-Mania, LLC
Explore the key B2B marketing ROI benchmarks for 2025, highlighting effective strategies, channel performance, and industry insights for measurable growth.
Published 2 weeks ago
Fullfunnel
fullfunnel.co › blog › sales-and-marketing-roi-benchmarks-and-measuring-success
Sales & Marketing ROI: Benchmarks and Measuring Success
September 3, 2019 - What is a good ROI for sales and marketing? A good ROI varies by industry, but a common benchmark for high-growth companies is a 3:1 ratio of Lifetime Value (LTV) to Customer Acquisition Cost (CAC).
Firework
firework.com › blog › marketing-roi-statistics
Firework | Marketing ROI Statistics: 30+ Stats to Boost Your Strategy in 2025
September 4, 2025 - Influencer Marketing ROI:On average, influencer marketing delivers $5.20 for every $1 spent, making it one of the highest ROI strategies, especially in industries like beauty and fashion.Micro-Influencers vs.
Benchmark Email
benchmarkemail.com › home › blog › measuring marketing roi: metrics and tools for success
Measuring Marketing ROI: Metrics and Tools for Success
November 10, 2023 - It is an iterative process that requires continuous monitoring and analysis. Regularly assess the performance of your marketing efforts, track changes in ROI over time, and make data-driven decisions to improve campaign effectiveness and maximize ROI. Author Bio: by Benchmark Team ·
The CMO
thecmo.com › home › how to manage and prove the roi of b2b marketing activities
How To Manage And Prove The ROI Of B2B Marketing Activities
January 9, 2025 - Thus, you should aim for a ROI ratio of 5:1, meaning that you are obtaining a revenue that is 5 times your marketing spend. In terms of effective B2B content marketing, it typically involves targeted syndication across multiple digital channels, ...
Salesforce
salesforce.com › marketing › analytics › roi-guide
Marketing ROI (Return on Investment) Defined | Salesforce US
August 6, 2025 - Generally, an ROI of 5:1 (meaning you gain $5 for every $1 spent) is often considered very good. However, some industries might see lower but still acceptable returns, while others aim for much higher.
First Page Sage
firstpagesage.com › home › seo blog › reports
Content Marketing ROI Statistics by Industry – First Page Sage
December 28, 2023 - This is due to the inexpensiveness of content marketing (particularly in a B2B context, where digital advertising, trade shows, and ABM are the most common forms of lead generation) compared with the impact of high search rankings for dozens of valuable keywords over a multi-year period. The below chart shows the average 3-year ROI across each industry.
Marketing Evolution
marketingevolution.com › marketing-essentials › marketing-roi
Marketing ROI: Definition and How to Measure It | Marketing Evolution
Marketing ROI is the practice of attributing profit and revenue growth to the impact of marketing initiatives. By calculating return on marketing investment, organizations can measure the degree to which marketing efforts either holistically, or on a campaign-basis, contribute to revenue growth.
Forrester
forrester.com › report › how-to-measure-marketing-roi › RES176220
How To Measure Business Marketing ROI & Performance | Forrester
ROI is just one metric that drives marketing decisions and can be outweighed by strategic factors that are more important than maximizing return on spend. When marketers refer to ROI, they describe various marketing efficiency metrics, few of which fit the financial definition of ROI.
Website Builder Expert
websitebuilderexpert.com › home › marketing › how to measure and increase digital marketing roi
Digital Marketing ROI Statistics and Guide
February 18, 2025 - Marketers who want to be truly exceptional though, aim for a 10:1 ratio. In this way, not only does it act as a mark of how well your investment has paid off, but it reflects on you as a marketer too.
Demandbase
demandbase.com › home › resources › how to calculate roi on marketing campaigns
How to Calculate the ROI of Your B2B Marketing Campaigns
September 8, 2025 - Average cost to acquire one customer (marketing + sales costs). ... This gives you a long-term view of marketing profitability and customer health. A good benchmark is a 3:1 or 4:1 ratio.
Moosend
moosend.com › email marketing › email marketing roi benchmarks + how to calculate it
Email Marketing ROI Benchmarks + How To Calculate It
September 11, 2025 - Whether you operate in a small business or a corporation, email marketing can positively impact your growth and secure a stable ROI. Look at our email marketing stats and monitor your industry’s email benchmark data, such as average return on investment, to understand what works in your field.
EasyWebinar
easywebinar.com › performance-marketing-roi-the-essential-guide-you-actually-need-2025
Performance Marketing ROI: Key Metrics & Tools for 2025
July 23, 2025 - You’ll learn step-by-step ROI calculation methods, including how to use Google Analytics goals, UTM tracking, and multi-channel attribution to get reliable insights. The blog also highlights key metrics that matter across industries, such as website conversion rates, cost per lead vs. cost per acquisition, and CLV. It dives into the biggest challenges marketers face—cross-platform attribution gaps, privacy rule changes, and reporting inefficiencies and offers modern solutions like real-time dashboards, structured A/B testing, and centralized analytics stacks.
Lifted Logic
liftedlogic.com › home › blog › how to benchmark marketing roi
How to Benchmark Marketing ROI - Lifted Logic
April 23, 2024 - When you plan your marketing spend long term, you need to consider how much a client is worth to you across their entire relationship with your business, not just the first encounter. How much you spend on an individual lead should directly correlate to their value to you. That means your lead acquisition strategies and also your internal process for managing, converting, and nurturing leads. Your customer LTV is the penultimate ROI on your marketing efforts.
WARC
warc.com › content › paywall › article › warc-data › roi-benchmarks-report › en-gb › 110229
ROI benchmarks report | WARC
This report describes the median revenue and profit ROI of WARC case studies between 2000 and 2023, by budget and by sector, and finds: successful brands see a median revenue return of 4.33:1, and a median profit ROI of 2.5:1.
Oracle
oracle.com › applications › customer experience › marketing
What is Marketing ROI? | Oracle
An efficient marketing campaign may result in a cost ratio of 5:1—that is, $5 generated for every $1 spent, with a simple marketing ROI of 400%. An excellent campaign might see a cost ratio of $10 generated for every dollar spent (10:1) with ...