Has anyone had luck providing marketing strategy services?
If you offer a service like social media and do a monthly retainer you can have the first month be strategy focused and then go into execution mode in month 2.
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This is always a hard one to tackle. I think you can ultimately tie it back to a tangible result though. I know brand strategy can be hard to quantify, but at the end of the day, you know the value it drives.
For example, where you say, "I help businesses understand their customers desires so they can tailor features and products for the burning desires of their customers." At the end of the day, this should drive some sort of tangible result, right? Have you done this for other clients where you can point to before and after using your services?
Brand strategy can be quantified, just have to get creative with it. Lift surveys, increase in visibility, trustworthiness score, etc. These all drive bottom line results.
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I'm trying to figure out how to incorporate marketing strategy services into my business. Because this isn't a very scalable service, I'm brainstorming different ways that I'd want to package this. Has anyone else had luck incorporating this service into their business?
If you offer a service like social media and do a monthly retainer you can have the first month be strategy focused and then go into execution mode in month 2.
Yes?
I’m not sure what the actual question is here; of course there are tons of agencies providing marketing strategy services.