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Braze
braze.com › resources › blog › 10 essential mobile ...
10 Essential Mobile App Metrics and Engagement KPIs | Braze
June 5, 2025 - In this guide, we’ll walk through the top 10 mobile application KPIs to track, from DAU and churn rate to push opt-ins and session length. We’ll also explore how to interpret each metric, connect it to your consumer engagement strategy and turn numbers into outcomes using the Braze platform.
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Fullstory
fullstory.com › blog › what is mobile analytics? the complete guide
Mobile App Analytics | Key Metrics to Track & Tools to Use | Fullstory
September 24, 2025 - Track key mobile app metrics like user acquisition, retention, engagement, churn, session length, and conversion funnels to understand performance and growth. Some of the top mobile app analytics tools include Fullstory, Amplitude, Mixpanel, ...
People also ask

What mobile app metrics should I track and analyze?
Track key mobile app metrics like user acquisition, retention, engagement, churn, session length, and conversion funnels to understand performance and growth.
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fullstory.com
fullstory.com › blog › what is mobile analytics? the complete guide
Mobile App Analytics | Key Metrics to Track & Tools to Use | Fullstory
What are some mobile app analytics best practices?
Define clear goals, track actionable events, segment users, ensure data accuracy, and combine quantitative analytics with qualitative insights for better decision-making.
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fullstory.com
fullstory.com › blog › what is mobile analytics? the complete guide
Mobile App Analytics | Key Metrics to Track & Tools to Use | Fullstory
What are the best platforms for tracking mobile app analytics?
Contentsquare Firebase Mixpanel Countly Upland Localytics RevenueCat AppDynamics AppsFlyer
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contentsquare.com
contentsquare.com › guides › mobile-analytics › metrics
7 Mobile Analytics Metrics To Lower Churn & Increase Engagement
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UXCam
uxcam.com › blog › top-50-mobile-app-kpis
Top 51 Important Mobile App KPIs to Measure Performance 2025
November 27, 2024 - Bookmark this article, it will provide you with all the metrics you need. We'll discuss 51 mobile app KPIs. Everyone in the mobile app industry should track the following KPIs. How much weight or consideration each carries depends on the app itself. The KPIs in this article can be tracked with mobile app analytics tools like UXCam.
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Adjust
adjust.com › resources › guides › mobile app analytics
The all-in-one guide to mobile app analytics | Adjust
Our Analyze pillar is dedicated to all things analytics. Picture powerful reporting capabilities and intuitive visualizations to stay on top of your KPIs and budgets. Get campaign results instantly, and with the click of a mouse quickly drill down from overviews to granular data. ROI optimization is simplified by a holistic view of all monetary mobile app metrics, from ad spend to purchase revenue.
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Glassbox
glassbox.com › blog › top 12 mobile app metrics you need to track
Top 12 mobile app analytics metrics you need to track - Glassbox
June 26, 2025 - There is a wide range of metrics ... Mobile app metrics provide a window into the performance of your app, revealing pain points that could drive uninstalls and opportunities to keep users coming back....
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Unity
unity.com › glossary › app-metrics
What are Mobile App Metrics & Mobile Game Analytics: Mobile App Metrics & Mobile Game Analytics Definition | Unity
For example, mobile app performance metrics inform app developers on the user experience, tracking technical errors and failures. Typically, mobile app analytics tools track and measure app activity, such as application performance metrics and other mobile app analytics metrics.
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ContentSquare
contentsquare.com › guides › mobile-analytics › metrics
7 Mobile Analytics Metrics To Lower Churn & Increase Engagement
In this article, we cover seven essential mobile app metrics and key performance indicators (KPIs) you need to measure to evaluate your mobile app performance, including strategies to improve them, so you gain deeper insight into what’s working—and what’s not. ... Elevate your app experiences, generate more revenue and increase customer retention and satisfaction with Contentsquare's Product Analytics.
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AppsFlyer
appsflyer.com › appsflyer homepage › everything you need to know about mobile app analytics › measurement & analytics › everything you need to know about mobile app analytics
Everything you need to know about mobile app analytics
October 29, 2024 - Rather than implementing a tracking code, it uses software development kits (SDKs) to track data and identify users by their device or operating system ID. App analytics provides data for various engagement and usage metrics, ...
Find elsewhere
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Heap
heap.io › topics › the-top-metrics-you-need-and-why
Mobile App Analytics: The Top Metrics You Need and Why | Heap
Want to know why Google isn’t the best place to get your mobile analytics? Read our article here. Installations are often a part of app usage metrics and typically happen automatically after a user downloads a mobile app. When you’re measuring installation data, you’ll typically get the number of installs your app has per user ID and per unique device.
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Amplitude
amplitude.com › guides › mobile-analytics
Read The Ultimate Guide to Mobile Analytics | Amplitude
April 23, 2025 - App crashing and poor performance lead to bad reviews and serious churn. Here are some suggestions to monitor and address mobile app performance. From 30,000 feet, analytics for mobile is simply listening to the data collected in your app. is more complex in practice, of course, but it’s often overcomplicated.
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Quantum Metric
quantummetric.com › blog › mobile-app-analytics-10-metrics-every-business-should-track-2025
How to measure mobile app performance: 10 metrics every business should track in 2025.
Learn the top 10 mobile app analytics metrics crucial for business growth in 2025, including user engagement and retention strategies. Optimize your app's performance today.
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Optimove
optimove.com › home › mobile app analytics
Mobile App Analytics Meaning, Metrics and Best Practices | Optimove
March 14, 2024 - Mobile app analytics captures data from mobile apps to determine app visitors, record behavior, and describe app performance. Understanding how your app is performing is crucial so you can improve conversions and your app’s overall success.
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CleverTap
clevertap.com › blog › mobile-app-metrics
Mobile App Metrics: 50+ Key KPIs to Track for App Success and Why
June 5, 2025 - Here are 50+ essential mobile app metrics to track, analyze, and optimize every stage of the mobile user journey. Choose the app metrics that best suit your app from this list.
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Buildfire
buildfire.com › home › 25 actionable mobile app metrics you should track (a definitive guide)
25 Mobile App Metrics You Should Track (A Definitive Guide) | BuildFire
September 21, 2024 - There are four main types of mobile app metrics that are trackable. ... Google Analytics to track user engagement data.
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Userpilot
userpilot.com › blog › mobile-app-metrics
14 Important Mobile App Metrics to Track (+ Benchmarks)
March 30, 2025 - The mobile app metrics in this category will help you evaluate your acquisition strategies and make necessary adjustments. What it measures: The total number of times your app has been installed over a specified period. How to calculate it: ...
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MageNative
magenative.com › home › mobile app analytics: proven techniques, real examples, and key metrics every merchant should track
Mobile App Analytics: Proven Techniques, Real Examples, and Key Metrics Every Merchant Should Track
6 days ago - Mobile app analytics tool is a software or platform designed to track, measure, and analyze how users interact with a mobile app. This tool is used to gather data and provide insights into how users engage with the app, what features they use, how often they use the app, and many other crucial metrics that help businesses optimize their apps for better performance and user experience.
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Gilion
gilion.com › basics › mobile-app-metrics
Mobile App Metrics: Key Metrics for 2025
June 5, 2025 - Some of the key metrics to track for mobile apps include downloads, active users, session length, and screenviews. By monitoring these data points, developers can get a better understanding of how their app is being used and identify areas that ...
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Twinr
twinr.dev › home › blogs › how to measure mobile app performance: essential metrics & kpis
How To Measure Mobile App Performance 2025: Top Metrics & KPIs
June 23, 2025 - Key metrics include user growth rate, retention rate, conversion rate, churn rate, daily active users (DAUs), monthly active users (MAUs), session length, and average screens per visit.
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UXCam
uxcam.com › blog › important-mobile-app-analytics-metrics
Most Important Mobile App Analytics Metrics to Measure 2024
June 17, 2024 - The most important mobile app analytics metrics to track for success are; Active users, Session length, Retention rate, Conversion rate, and Revenue.