June 5, 2025 - In this guide, we’ll walk through the top 10 mobile application KPIs to track, from DAU and churn rate to push opt-ins and session length. We’ll also explore how to interpret each metric, connect it to your consumer engagement strategy and turn numbers into outcomes using the Braze platform.

September 21, 2024 - The best way to do this is to track different metrics to see how your app is performing. How else are you going to measure how successful it is? This guide is perfect for anyone who just launched an app or for people who are in the pre-launch phase of development. It’s also helpful information if you’ve had an app out for a while, but you’re just not quite sure what you should be tracking. There are four main types of mobile app metrics that are trackable.

November 27, 2024 - This mobile app KPI applies to how the users arrive at your app and what they do once they download it. It can also include other apps they have downloaded, social networks they participate in, or websites they actively visit. Essentially, tracking behavioral metrics allows you to create a collection of user-profiles and develop app features and marketing plans that tap into and take advantage of these behaviors.

March 30, 2025 - What it measures: The percentage of users who make a purchase within your mobile application · How to calculate it: (Users who made an in-app purchase / Total active users) × 100 · IAP conversion rates can inform product development decisions and help you prioritize features that drive revenue. Why it matters: This metric indicates the effectiveness of your monetization strategies.

This guide covers 25 mobile app metrics and KPIs across five categories that can provide valuable insights into your app's success.

Want to know why Google isn’t the best place to get your mobile analytics? Read our article here. Installations are often a part of app usage metrics and typically happen automatically after a user downloads a mobile app. When you’re measuring installation data, you’ll typically get the number of installs your app has per user ID and per unique device.

June 26, 2025 - There is a wide range of metrics ... Mobile app metrics provide a window into the performance of your app, revealing pain points that could drive uninstalls and opportunities to keep users coming back....

Whether your app is your primary business or supports a broader digital or brick-and-mortar company, mobile app performance metrics, including monthly active users (MAU), average session length, and churn rate, are essential mobile KPIs to monitor ...

August 25, 2025 - Now, when it comes to the uninstall metric, Google Play actually gives you a (tentative) number. When it detects that a user has become inactive, it considers it an uninstall and reports the same. The App Store, however, doesn’t give you this number directly. Instead, it uses retention to show you how you’re retaining or engaging users rather than losing them (as there’s no way to report the number with a 100% accuracy). Third-party mobile app analytics solutions that report this number use tools like silent push notifications to capture/gauge the app uninstall events.

June 5, 2025 - Establish Benchmarks or Expected Ranges for Each Metric: Understand what “good” looks like within your app category. Use industry research or historical data to set realistic targets. Prioritize Actionable Metrics: Avoid focusing on vanity metrics unless they lead to insights. Below is an extensive list of 50+ mobile app metrics to track, allowing you to select the ones that best align with your specific app strategy.

All mobile app metrics you should know about when marketing your app.

October 27, 2021 - If you’re an app marketer, then mobile app metrics are your key indicators of success: whether it’s acquisition or discovery intel, user engagement rates, or lifetime value and return on ad spend, mobile marketers live and breathe measurement.

January 1, 2025 - To measure mobile app performance, ... Key metrics include app load time, crash rate (target under 1%), response time for user actions, network error rate, and ANR (App Not Responding) events....

June 5, 2025 - Some of the key metrics to track for mobile apps include downloads, active users, session length, and screenviews. By monitoring these data points, developers can get a better understanding of how their app is being used and identify areas that ...

October 16, 2025 - Mobile app metrics are objective measures of the specific aspects of your app. Here are some essential metrics you should track.

March 16, 2023 - For this reason, load times are essential for retaining mobile app users. Measure your app’s loading time in Firebase by clicking on the Performance tab under the Release & Monitor menu. According to Think with Google, your app’s loading time can slow or grow your business — even a one-second delay can impact your bottom line. This metric displays which devices and operating systems your target audience uses.

April 19, 2023 - Arguably, the most popular terms in the marketing index and arguably the most important metrics to measure user engagement for high growth B2C companies. Today, when around 28% of the apps get uninstalled within the first 30 days, there’s no guarantee that if someone has installed your app, they’re going to use it as well. Your DAU & MAU mobile app metrics can help you understand how engaging or how useful your app is to the people who download it.

September 18, 2024 - This metric shows what percentage of your users return to your app at least once during a 90 day business quarter, or, depending on your industry, it can be measured over a 30 day time period just as well. The retention rate is a direct indicator of how satisfied your customers are with your product. One of the most important KPIs is the churn rate. Your app’s “churn rate” is the percentage of lost customers within a certain period. All mobile apps have this problem, so it’s important to track this rate and try to outperform your competitors.

October 25, 2022 - A guide to measuring mobile app metrics. Read on to learn about performance, engagement, UX, marketing KPIs for mobile apps.

Learn the top 10 mobile app analytics metrics crucial for business growth in 2025, including user engagement and retention strategies. Optimize your app's performance today.