preferred deal - Brave Search

support.google.com › admanager › answer › 7637485

Programmatic Guaranteed vs. Preferred Deals - Google Ad Manager Help

Preferred Deal: You and the buyer negotiate a price and terms for inventory that the buyer can optionally buy. The buyer has an initial, or "preferred," opportunity to bid at the negotiated price when there's an ad request for the inventory.

appsflyer.com › appsflyer homepage › preferred deals

What are preferred deals? | AppsFlyer mobile glossary

September 13, 2023 - With preferred deals, publishers aren’t dependent on a limited set of advertisers. Instead, they always have the option to sell their inventory in an open market if an advertiser doesn’t accept their deal.

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Understanding Participating Preferred in Investment Deals - YouTube

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Create Programmatic Guaranteed deals and Preferred deals - YouTube

August 22, 2023

support.google.com › admanager › answer › 7630763

Preferred Deals overview - Google Ad Manager Help

Specific advertisers can show ads on your sites or apps. Preferred Deals can give certain buyers priority tier inventory, or even be used as a way to sell unique inventory.

airbridge.io › glossary › preferred-deals

Preferred deals - Airbridge

Preferred deals are direct agreements between publishers and advertisers where inventory prices are set in advance, and the inventory is offered to the advertiser before entering the broader programmatic bidding process.

smartyads.com › glossary › preferred-deal-definition

Preferred Deal definition - SmartyAds

This is a non-auction model of buying with a fixed display price and no guarantee for inventory realization. Preferred deals do not offer the booking of inventory, they are characterized by the fixed price and the ability to buy impressions ...

adpushup.com › blog › programmatic › preferred deal: pros, cons, and how to set it up in gam

Preferred Deal: Pros, Cons, and How to Set it up in GAM - Adpushup

July 16, 2025 - Preferred deal allows publishers to sell a part of their inventory to advertisers at a negotiated fixed price. Here, buyers have ‘first-look’ access where they can see the publisher’s inventory and then purchase it.

pubgalaxy.com › blog › ad-tech › preferred-deals-what-are-they-pros-cons-and-differences-with-other-programmatic-direct-deals

Preferred Deals: What are they, pros, cons, and differences with other Programmatic Direct deals - PubGalaxy

Preferred Deals are direct deals within which the publisher agrees to provide exclusive first-look to specific inventory in exchange for a predetermined CPM rate. The terms are negotiated via Google Ad Manager and the price is fixed, no auction ...

setupad.com › home › programmatic advertising › 4 types of programmatic deals: a comprehensive guide

4 Types of Programmatic Deals: A Comprehensive Guide

December 2, 2024 - Private auctions are similar but exclusive, allowing only invited advertisers to bid on specific inventory. Preferred deals involve advertisers negotiating prices for specific inventory without bidding.

adpushup.com › blog › programmatic › 4 programmatic deal types: when and why to use each

4 Programmatic Deal Types: When and Why to Use Each

May 27, 2025 - Under Preferred deals, the buyers get priority and exclusive access to inventory, at the cost of a pre-negotiated fixed price, before you make it available to everyone else in private and then open auctions.

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research.google › pubs › preferred-deals-in-general-environments

Preferred Deals in General Environments

A preferred deal is a special contract for selling impressions of display ad inventory.

blog.ad.plus › private-auction-vs-preferred-deal

Private Auction vs Preferred Deal

In a preferred deal, the publisher and advertiser negotiate a fixed CPM (cost per thousand impressions) rate for a specific number of ad impressions. The advertiser is guaranteed a certain number of ad impressions at a fixed price, which provides them with more control over their ad placements ...

nextmillennium.com › blog › preferred-deals-pmp-whats-in-it-for-everyone

Preferred Deals (PMP) What's In It For Everyone? - Next Millennium Media

December 12, 2024 - A preferred deal is a direct contract between the advertiser and publisher or agencies for purchasing premium advertising inventory/space. While negotiated person to person, they are executed programmatically for efficiency.

warroominc.com › institute-library › blog › programmatic-guaranteed-vs-preferred-deals

Programmatic Guaranteed vs Preferred Deals

November 7, 2022 - Here’s a quick summary: Programmatic Guaranteed: Ad publishers can guarantee to serve a certain amount of impressions. Preferred Deals: There are no guarantees on impression volumes.

headerbidding.com › home › what are preferred deals?

What are Preferred Deals? - HeaderBidding.com

June 21, 2023 - A preferred deal is a deal that’s made directly between a publisher and an advertiser or between a publisher and an agency.

mgid.com › home › blog › advertisers › not quite guaranteed, not quite auction: meet preferred deals

Not Quite Guaranteed, Not Quite Auction: Meet Preferred Deals

July 18, 2025 - You can see it before anyone else and decide if you want it. If you pass, it goes out to others. That’s the whole idea behind preferred deals: early access, fixed price and zero obligation.

foxdata.com › en › glossary › preferred-deal

Preferred Deal - FoxData

A preferred deal in digital marketing refers to a type of programmatic advertising arrangement between publishers and advertisers. In this setup, advertisers commit to buying a certain amount of ad inventory at a fixed price directly from publishers.

support.google.com › authorizedbuyers › answer › 2604595

Preferred Deals overview - Authorized Buyers Help

Preferred Deals is a feature that allows sellers to offer inventory to a single advertiser via a single or various buyers. Some publishers also choose to offer certain inventory exclusively

grumft.com › início › publicidade programática › preferred deals vs. other programmatic transactions

Preferred Deals vs. Other Programmatic Transactions

July 9, 2025 - Preferred deals represent a form of direct programmatic transactions wherein publishers offer exclusive access to specific ad inventory in exchange for a predetermined CPM rate. This type of agreement is negotiated through a Supply Side Platform ...

reddit.com › r/programmatic › pmp vs preferred deals

r/programmatic on Reddit: Pmp vs preferred deals

November 16, 2023 -

Hi everybody!

Can anyone help me with this? What are the advantages for advertisers and publishers when working with pmp vs preferred deals? I understand the difference between one and the other

I know that a PMP is RTB, a private auction while a preferred deal is programmatic direct with a fixed price without guaranteed inventory but what would be the advantage and disadvantage from one side to the other advertisers and publishers

Thx!

Preferred publisher sets a higher cpm but it’s fixed & in a priority tier above private auction. Publisher advantage is a fixed rate that would be higher than they’d get in private auction Buyer advantage buying at a fixed price vs against fluctuating floors. Publishers will have different priority settings but as an example it might look like: Direct & programmatic guaranteed (fixed price guaranteed inventory) Preferred (fixed price un guaranteed ) Private auction (floor price un guaranteed) Open market ( floor price un guaranteed ) I’d suggest a buyer to ask for both and testing win rates & ecpms

verve.com › home › blog › back to basics: guide to programmatic deals

Back to Basics: Guide to programmatic deals

October 28, 2025 - Inventory is not guaranteed. Also known as: unreserved fixed rate, programmatic non-guaranteed · A preferred deal is a private, 1:1 relationship between a publisher and an advertiser.