So content marketing is basically how you get people to trust you before they're ready to buy anything. Your regular product marketing talks features and positioning, but content lets you actually own those conversations happening in your space. Blog posts about customer problems, case studies showing real wins, even those weird LinkedIn posts that somehow work - it all helps move people from "never heard of you" to "take my money." Honestly, the best approach is just matching your current product messaging to different content types and testing what actually gets results. Don't overthink it.

Honestly, pricing is everything for your product - it's what makes or breaks how people see your value. Go too high and you'll scare everyone off. Too low? People think you're cheap (and you're basically throwing away profit). You want that sweet spot where customers feel good about what they're getting while you hit your numbers. I always think competitor research is clutch here - see what everyone else is doing first. Then maybe test a few different price points with smaller groups before going all in. The whole thing needs to match whatever story you're telling about your product's worth, y

Honestly, branding is everything in product marketing. It's what makes people pick you before they even look at specs or features. I've watched decent products crush it just because their branding was on point, while better products totally bombed without it. Strong branding builds trust fast. Your campaigns convert better, you can charge more because people see the value, and customers actually remember you. When it's consistent across channels, everything starts working together - like each touchpoint backs up the others. My advice? Get your brand positioning sorted first. Then build you