November 15, 2024 - Programmatic Guaranteed and PMP, or Private Marketplace, are types of programmatic advertising strategies that allow publishers to better monetize their content. Both strategies take place on a demand-side platform, or DSP, that allows for cross-platform ad inventory purchases.

July 15, 2025 - Both models rely on real-time bidding and utilize the same ad exchange technology, enabling advertisers to target audiences based on first-party data. Additionally, brands only incur charges when users view their ads in both PMP and programmatic guaranteed.

October 25, 2024 - Programmatic Guaranteed deals involve ... and predictable outcomes, while PMP deals provide access to premium inventory through a competitive bidding process without guaranteed placements....

April 6, 2023 - PMP offers a higher level of quality, transparency, and control, but also a higher cost and lower availability of inventory. PG is the most advanced and direct form of programmatic media buying, where advertisers can reserve guaranteed inventory ...

June 9, 2025 - Programmatic guaranteed and PMP deals are each exclusive in their own way. While programmatic guaranteed deals are built directly between two parties, PMP deals are created within a marketplace of other advertisers.

May 26, 2025 - Unlike programmatic guaranteed deals, inventory isn’t exclusively reserved for advertisers, nor are they obligated to buy ad space. Instead, PMP deals provide preferred access, allowing advertisers to access inventory before it becomes available in the open exchange.

The inventory negotiated isn't reserved for the buyer—you can opt to reserve it in a guaranteed campaign for a better price. Buyers aren't required to buy the inventory. Line item type determines rate type and the kind of campaign you want to negotiate. Quantity entered varies based on the campaign type you're negotiating. Proposals can contain either Programmatic Guaranteed (Standard or Sponsorship) or Preferred Deal (non-guaranteed) proposal line items, but not both.

When a PMP is tailored to a single buyer, it is called “guaranteed”. When there are a few buyers included, it is called “non-guaranteed,” or “non-preferred”. Often, this is done to group packages of inventory with certain characteristics ...

Publishers who know that their ... bid on their inventory. This is false. Unlike a Programmatic Guaranteed deal, an advertiser is not obligated to bid on your inventory in a PMP or Preferred Deal....

May 27, 2025 - As the name suggests, preferred ... to the open market. Programmatic guaranteed is an exclusive way to sell ad inventory, including a single buyer negotiating a fixed price for guaranteed impressions....

August 28, 2025 - Programmatic guaranteed deals often have higher CPMs. PMP is a private marketplace where publishers offer their inventory to selected advertisers. It operates on an invitation-only basis and provides an opportunity to access premium inventory.

August 23, 2024 - Programmatic guaranteed is essentially the same as the insertion order method mentioned earlier, only buyers are using a computer instead of a fax machine. Buyers commit to an ad without knowing exactly who the audience is and when the ad will be displayed. They’re paying the same rate, regardless of quality.

September 29, 2025 - PMP offers more flexibility than programmatic guaranteed, making it ideal for advertisers who want competitive pricing and publishers who prefer not to reserve inventory for specific advertisers.

While PMP inventory typically costs ... for quality-focused advertisers. Programmatic Guaranteed represents the synthesis of traditional guaranteed buying with programmatic efficiency....

July 12, 2019 - For 2018 programmatic guaranteed deals will own 58% of the total programmatic advertising spend in the US and reach $27.5 bn. PMPs are forecasted to grow 21% and reach over $13 bn.

1 week ago - PMPs offer flexibility and access to premium inventory but retain auction uncertainty. Programmatic guaranteed deals prioritize predictability and control.

December 7, 2022 - PG is a direct agreement between ... inventory. For advertisers, programmatic guaranteed allows accessing premium, hand-picked ad placements that are highly relevant to their target audience....

January 31, 2024 - Programmatic PMP, also known as Programmatic Private Marketplace, is a type of programmatic advertising deal that offers a higher level of control and transparency compared to traditional programmatic buying.

November 13, 2023 - But before jumping to conclusions, ... As we stated above, programmatic guaranteed refers to deals made between one publisher and one advertiser about the guaranteed number of impressions for a fixed price....