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Fullstory
fullstory.com › blog › qualitative vs. quantitative data in research: what's the difference?
Qualitative vs. Quantitative Data in Research: The Difference | Fullstory
October 4, 2024 - Quantitative research methods are measuring and counting. Qualitative research methods are interviewing and observing. Quantitative data is analyzed using statistical analysis.
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Scribbr
scribbr.com › home › qualitative vs. quantitative research | differences, examples & methods
Qualitative vs. Quantitative Research | Differences, Examples & Methods
June 22, 2023 - When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.
Discussions

What is quantitative v qualitative?
In very basic terms - are your results numbers or words. Numbers =quant. Words = qual. More on reddit.com
🌐 r/psychologystudents
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February 18, 2024
Quantitative vs qualitative data? Which is better? Why?
Well they both have their pros and cons. If you want to study a 'deeper meaning' sort of problem and want to tackle it through more individual case studies then qual is your guy, but quant is best for trying to get 'bigger picture' meanings and general trends. I was looking at a study of alcoholism prevalence in the Navajo a while back and it focussed on qual interviews. I think it was much better that way since you could see how nuanced the issue was and how it's a slightly different experience for each person. More on reddit.com
🌐 r/answers
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October 10, 2017
ELI5: quantitative vs qualitative research
Quantitative- measured in numbers (quantity), qualitative- measured in characteristics (quality) More on reddit.com
🌐 r/explainlikeimfive
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April 29, 2017
ELI5:the difference between quantitative and qualitative research methods?
quantitative literally means 'quantities' that can be measured in units of some kind. Usually analysed using mathematics of some kind. qualitative means 'qualities' that are more subjective to personal experience, this usually means personal anecdotes, stories, rough observations etc. More on reddit.com
🌐 r/explainlikeimfive
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August 13, 2014
People also ask

What Is Qualitative vs. Quantitative Study?
There are two distinct types of data collection and study—qualitative and quantitative. While both provide an analysis of data, they differ in their approach and the type of data they collect. Awareness of these approaches can help researchers construct their study and data collection methods. Qualitative research methods include gathering and interpreting non-numerical data. Quantitative studies, in contrast, require different data collection methods. These methods include compiling numerical data to test causal relationships among variables.
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gcu.edu
gcu.edu › blog › doctoral-journey › qualitative-vs-quantitative-research-whats-difference
Qualitative vs. Quantitative Research: What’s the Difference? ...
What’s the difference between quantitative and qualitative methods?
Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. · Quantitative methods allow you to systematically measure variables and test hypotheses. Qualitative methods allow you to explore concepts and experiences in more detail.
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scribbr.com
scribbr.com › home › qualitative vs. quantitative research | differences, examples & methods
Qualitative vs. Quantitative Research | Differences, Examples & ...
How do you analyze qualitative data?
There are various approaches to qualitative data analysis, but they all share five steps in common: · Prepare and organize your data. · Review and explore your data. · Develop a data coding system. · Assign codes to the data. · Identify recurring themes. · The specifics of each step depend on the focus of the analysis. Some common approaches include textual analysis, thematic analysis, and discourse analysis.
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scribbr.com
scribbr.com › home › qualitative vs. quantitative research | differences, examples & methods
Qualitative vs. Quantitative Research | Differences, Examples & ...
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Researcher.Life
researcher.life › home › qualitative vs quantitative research: differences, examples, and methods
Qualitative vs Quantitative Research - Differences, Examples, Methods | Researcher.Life
March 3, 2025 - Qualitative and quantitative research differs in terms of the methods they employ to conduct, collect, and analyze data. For example, qualitative research usually relies on interviews, observations, and textual analysis to explore subjective ...
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National University
nu.edu › blog › qualitative-vs-quantitative-study
What Is Qualitative vs. Quantitative Study? | National University
Qualitative and quantitative data ... the primary aim of knowledge acquisition, quantitative research is numeric and objective, seeking to answer questions like when or where....
Published   April 27, 2023
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CareerFoundry
careerfoundry.com › en › blog › data-analytics › difference-between-quantitative-and-qualitative-data
Quantitative vs Qualitative Data: What’s the Difference?
May 9, 2023 - Quantitative data is anything that can be counted or measured; it refers to numerical data. Qualitative data is descriptive, referring to things that can be observed but not measured—such as colors or emotions.
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G2
g2.com › articles › qualitative-vs-quantitative-data
Qualitative vs. Quantitative Data: Which to Use in Research?
September 13, 2024 - The key difference is that quantitative data is fixed or universal, whereas qualitative data is subjective. For example, if a ball weighs 30 pounds or 13.6 kilograms, it's an objective fact about the ball.
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GCU
gcu.edu › blog › doctoral-journey › qualitative-vs-quantitative-research-whats-difference
Qualitative vs. Quantitative Research: What’s the Difference? | GCU Blog
May 20, 2021 - Qualitative research explores ... experiments. The key difference is that qualitative research seeks to understand meanings, while quantitative research aims to quantify variables....
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Southern New Hampshire University
snhu.edu › about-us › newsroom › business › data-analysis-skills
What Are Data Analysis Skills? Quantitative and Qualitative Examples
Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative data involves measurable evidence, while qualitative data stems from observation and interpretation, often being more subjective.
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Heap
heap.io › topics › quantitative-vs-qualitative-data-whats-the-difference
Quantitative vs Qualitative Data: What’s the Difference and Why Does It Matter To Your SaaS Team | Heap
In brief, quantitative data is “hard” data—data that can be captured by a number, and measured exactly. Qualitative data is “soft” data—data that’s conveyed through language, story, and subjective experiences.
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Thematic
getthematic.com › insights › qualitative-vs-quantitative-data
Understanding Qualitative vs Quantitative Data
Qualitative research methods include interviews, focus groups, and surveys with open-ended questions, while quantitative research uses surveys with closed-ended questions. In simple terms, quantitative data answers the “what” or “how many” of a research question, and qualitative data answers the "why"....
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Australian Bureau of Statistics
abs.gov.au › statistics › understanding-statistics › statistical-terms-and-concepts › quantitative-and-qualitative-data
Quantitative and qualitative data | Australian Bureau of Statistics
Qualitative data are data about categorical variables (e.g. what type). Data collected about a numeric variable will always be quantitative and data collected about a categorical variable will always be qualitative.
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McGill University
mcgill.ca › mqhrg › resources › what-difference-between-qualitative-and-quantitative-research
Qualitative or Quantitative Research? | MQHRG - McGill University
October 31, 2012 - Qualitative research is an umbrella phrase that describes many research methodologies (e.g., ethnography, grounded theory, phenomenology, interpretive description), which draw on data collection techniques such as interviews and observations. A common way of differentiating Qualitative from Quantitative research is by looking at the goals and processes of each.
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Qualtrics
qualtrics.com › articles & news › qualitative vs quantitative research
Qualitative Vs Quantitative Research - Qualtrics
May 4, 2023 - Qualitative data is used to understand phenomena – things that happen, situations that exist, and most importantly the meanings associated with them. It can help add a ‘why’ element to factual, objective data. Qualitative research gives breadth, depth and context to questions, although its linguistic subtleties and subjectivity can mean that results are trickier to analyze than quantitative data.
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Smu
learningsciences.smu.edu › blog › qualitative-vs-quantitative-data-analysis
Qualitative vs. quantitative data analysis: How do they differ?
August 21, 2024 - In learning analytics qualitative data could include in depth interviews, text responses to a prompt, or a video of a class period.1 · Quantitative data is information that has a numerical value.
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Kapiche
kapiche.com › blog › qualitative-vs-quantitative-data
Qualitative vs Quantitative Data: A Guide for Insights Teams
Conversational intelligence for CX teams who need more than surveys. Analyze 100% of customer conversations to prevent churn and accelerate growth.
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Product School
productschool.com › blog › analytics › the-difference-qualitative-vs-quantitative-data
The Difference: Qualitative vs Quantitative Data
Quantitative data is relied on the most by product teams, because it is seen as more reliable, and closer to the objective truth. While many different interpretations can be made of the same qualitative data set, you’ll generally find gaining alignment on quantitative data easier.
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Maze
maze.co › guides › ux-research › qualitative-ux-research-methods
Guide to Quantitative & Qualitative UX Research Methods | Maze
May 13, 2025 - One of the advantages of quantitative ... is interpretable by the researcher and subjective, quantitative research is more objective and representative of a broader audience....
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NCBI
ncbi.nlm.nih.gov › books › NBK470395
Qualitative Study - StatPearls - NCBI Bookshelf
September 18, 2022 - Qualitative research is a type of research that explores and provides deeper insights into real-world problems.[1] Instead of collecting numerical data points or intervening or introducing treatments, just like in quantitative research, qualitative research helps generate hypotheses to further investigate and understand quantitative data.
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Simply Psychology
simplypsychology.org › research methodology › qualitative vs quantitative research: what’s the difference?
Qualitative vs Quantitative Research: What's the Difference?
May 16, 2025 - Quantitative data involves measurable numerical information used to test hypotheses and identify patterns, while qualitative data is descriptive, capturing phenomena like language, feelings, and experiences that can't be quantified.