Google Support
support.google.com › google-ads › answer › 6363750
About responsive display ads - Google Ads Help
Ad disapprovals and reviewsBilling ... API ... With responsive display ads, you can upload your assets (images, headlines, logos, videos, and descriptions), and Google AI will generate ad combinations for websites, apps, YouTube, and Gmail....
Google Support
support.google.com › google-ads › answer › 7005917
Create a responsive display ad - Google Ads Help
To create a responsive display ad, you can upload your assets (images, headlines, logos, videos, and descriptions), and Google will automatically generate ads to be shown on the Google Display Network
Designing Google Display Ads Images V.S. Generated Responsive Display Ads
RDAs generally outperform static banners significantly, as in 2x CTRs. And as such the other metrics tend to fall into line, i.e. much lower average CPCs and CPAs. Or put another way more traction at the same ad spend. However, branding is important too and some folks just don't like the look of RDAs. In these cases sometimes you're forced to accept lower performance so you can have control over the look and feel of your creatives. You might consider using a banner development tool that can automate a lot of the work, i.e. crank out all the different banners from one design. Even something like Canva and speed up turnaround. Lastly, you might consider HTML5 (interactives), which gives you the benefit of control over look and feel, plus generally higher performance than static banners. But that can mean much more work. More on reddit.com
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April 9, 2023Google Display static Image Ads vs responsive Display Ads
yes, responsive are a lot better. CTR is at least 30-50% better. it also depends on the audience (I'm literally planning to write about display ads and should be posted in next hour, so check it out) Responsive ads (including search) help AI to understand your client thus, your message can vary depending on your audience and AI is freakishly scary when it comes to it. Of course I only imagine how they are doing things but knowing Google and Facebook they are great at delivering ads so that is why I trust AI more than human perception of things. Responsive ads can be deliver to wider audience because of location where they can be put. In image ads you are bound to the size that your ad is created and matched with the website. If website has ad space which is not one of your images- it won't be shown there... thus having more placements. If you have enough images in responsive ads then google (if you check it in when creating ads) can create a video out of it... as we know- video trumps image ads (also goes to facebook) I personally haven't tested but I'm sure that only gifs trump responsive ad CTR but then it you can be bound by money/ time to make gifs in such variety. my 2 cents.. or i would say 5 :D More on reddit.com
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March 3, 2022how to edit responsive search ads in bulk
Ads editor. Select all of your ads > find and replace > select all descriptions > find: ‘the title you want to remove’ replace with: leave empty
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January 20, 2021(Google ads) Responsive ads - how to analyze assets
Grilled the rep about this when I was ranting about there approach to things on one of our monthly catch up attempts where they try to get me to spend x10 clients budget for no return on investment because just stonks right? “It’s coming soon” was the response after informing him I don’t know which is the best serving headline no longer and I should just ‘trust’ that the correct headline will show at the right time. More on reddit.com
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January 21, 2022Videos
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Google Display Ads Explained: The Complete Guide 2024 - YouTube
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The RIGHT Way to Create Responsive Search Ads | Step-by-Step Tutorial ...
WalkerTek Digital
walkertek.com › home › google responsive display ad guidelines
Google Responsive Display Ad Guidelines - WalkerTek Digital
November 18, 2022 - TLDR; Headlines: Up to 5, 30 characters each Descriptions: Up to 5, 90 characters each Logo: Up to 5, at least one horizontal and one vertical Images: Up to 15, at least one horizontal and one vertical Headlines You can upload up to 5 different headlines, of 30 characters each for your responsive display […]
Grow My Ads
growmyads.com › google-display › responsive-display-ads
Responsive Display Ads: Everything You Need to Know
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Google
business.google.com › us › resources › articles › responsive-display-ads
The Benefits of Responsive Display Ads Explained - Google Ads
May 2, 2025 - Responsive display ads typically combine visual elements and text in an eye-catching way and are often found at the top or sides of websites, as well as other placements on platforms like social media and apps.
Shopify
shopify.com › blog › dynamic-display-ads
How To Run Dynamic Display Ads on Google (2025) - Shopify
3 days ago - They show distinctive copy based on a user’s search history and what they’re looking for in the present moment. Whereas dynamic ads change the visuals and messaging, responsive ads simply change the size and layout to fit the ad space.
HawkSEM
hawksem.com › home › responsive display ads vs. standard: benefits + pros and cons of each
Responsive Display Ads vs. Standard: Benefits + Pros and Cons of Each
November 27, 2024 - Because RDAs use that nifty machine learning to find the best combination for your ads, advertisers only need to provide a set of assets for Google to choose from. This saves you time (and resources) on creative development, as well as improves user experience. ... Since responsive display ads require fewer resources to create and can improve performance through automatic optimization, they can be a more budget-friendly choice for businesses.
Google Support
support.google.com › google-ads › answer › 9823397
Best practices guide for responsive display ads - Google Ads Help
Display ads help you promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. Responsive display ads are a form of asset-based ads. An asset is simply a part of an ad, such as a headline, description, image, or logo.
AdPushup
adpushup.com › blog › ad tech & ad ops › responsive display ads: the google ads format that adapts and converts
Responsive Display Ads: The Flexible Format Driving Better ROI
August 14, 2025 - Responsive Display Ads, or Google Responsive Ads, adapt to fit any ad space, offering an easy, flexible option for publishers & advertisers.
Diginius
diginius.com › home › news & insights › what are responsive display ads and when to use them
Responsive Display Ads and When to Use Them | Diginius
February 25, 2025 - Click “ads & extensions”, then click “ads” and click the plus button. Select “responsive display ad”.
Reddit
reddit.com › r/ppc › designing google display ads images v.s. generated responsive display ads
r/PPC on Reddit: Designing Google Display Ads Images V.S. Generated Responsive Display Ads
April 9, 2023 -
I am not really a PPC person, I have some experience, but I am a graphic designer for a company and our team has to design +10 images each time for a display AD campaign. It's takes a good chunk of time to find images + edit + add logos + add copy on the image and then export 10 images for PPC team to upload. I'm not sure of the reason why we don't just design a 'getty image + a logo' for the 3 different sizes and let PPC fill in the copy inside of Google.
My question is if the custom designed ads actually perform better than the google responsive ads? I can imagine it looks better and more branded/professional.
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RDAs generally outperform static banners significantly, as in 2x CTRs. And as such the other metrics tend to fall into line, i.e. much lower average CPCs and CPAs. Or put another way more traction at the same ad spend. However, branding is important too and some folks just don't like the look of RDAs. In these cases sometimes you're forced to accept lower performance so you can have control over the look and feel of your creatives. You might consider using a banner development tool that can automate a lot of the work, i.e. crank out all the different banners from one design. Even something like Canva and speed up turnaround. Lastly, you might consider HTML5 (interactives), which gives you the benefit of control over look and feel, plus generally higher performance than static banners. But that can mean much more work.
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Anecdotally no, not since responsive image ads got better. I doubt the ROI is worth it, but animated displays ads can perform better as they have more to attract the eye. But, they must be well designed and animated, not some basic animated PowerPoint effort. There are lots of apps which help you build display ads by the way. Bannersnack was what I used to use but it’s rebranded now.
Channable
channable.com › blog › responsive-display-ads
6 main reasons to run Responsive Display Ads
1 month ago - By uploading a variety of assets ... apps, YouTube, and Gmail. Responsive Display Ads are designed to automatically adjust their size and format to fit different ad spaces....
Google Support
support.google.com › google-ads › answer › 13676244
Google Ads specs: ad formats, sizes, and best practices - Google Ads Help
Learn more about Demand Gen ads format requirements. Responsive display ads are a form of asset-based ads. An asset is simply a part of an ad, such as a headline, description, image, or logo. To create asset-based ads, you'll provide: headlines, descriptions, images, and logos.
Reddit
reddit.com › r/ppc › google display static image ads vs responsive display ads
r/PPC on Reddit: Google Display static Image Ads vs responsive Display Ads
March 3, 2022 -
Hey everyone,
First time posting on this platform. You all are great and super knowledgeable. Question regarding Google Display Ads.
Has anyone tested curated static image ads vs responsive display ads? If so, have you seen one out perform the other?
The reason I ask is because it seems like static image ads are better for big companies with a creative team who can curate the assets where as responsive display ads are for companies who don’t have that capability. However, it seems like responsive display ads almost always take the majority of the budget when in the same ad group as static image ads.
Would love any input some of you may have!
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yes, responsive are a lot better. CTR is at least 30-50% better. it also depends on the audience (I'm literally planning to write about display ads and should be posted in next hour, so check it out) Responsive ads (including search) help AI to understand your client thus, your message can vary depending on your audience and AI is freakishly scary when it comes to it. Of course I only imagine how they are doing things but knowing Google and Facebook they are great at delivering ads so that is why I trust AI more than human perception of things. Responsive ads can be deliver to wider audience because of location where they can be put. In image ads you are bound to the size that your ad is created and matched with the website. If website has ad space which is not one of your images- it won't be shown there... thus having more placements. If you have enough images in responsive ads then google (if you check it in when creating ads) can create a video out of it... as we know- video trumps image ads (also goes to facebook) I personally haven't tested but I'm sure that only gifs trump responsive ad CTR but then it you can be bound by money/ time to make gifs in such variety. my 2 cents.. or i would say 5 :D
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If you mean banners vs. RDAs, RDAs average about 2x on CTR and all the respective KPIs follow along based on the much lower CPCs attached to that. The only time you should use banners is if you (or the client) is very concerned with ad look and feel. Otherwise, just use quality images and copy in RDAs for the best performance.
Single Grain
singlegrain.com › single grain › advertising › key benefits of responsive display ads explained
Key Benefits of Responsive Display Ads Explained
October 17, 2025 - RDAs fit any display advertising need, as they include native ads, text ads and banner ads that are scaled or truncated to fit into each ad unit for maximum ad conversions. Google’s responsive ads can automatically select various ad combinations, such as video assets, images, logos, descriptions or headlines, to run a standard display campaign.
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Ecommerce Fastlane
ecommercefastlane.com › home › marketing › how to run responsive display ad campaigns?
How To Run Responsive Display Ad Campaigns? | Ecommerce Fastlane
January 7, 2025 - Choose the appropriate advertising platform, create your ad assets, and configure targeting and bidding options to run responsive display ad campaigns.
Manypixels
manypixels.co › manypixels design blog › marketing design › pros & cons of responsive display ads – an in-depth analysis
What Are the Pros & Cons of Responsive Display Ads?
September 19, 2022 - Learn more about the Google Display Network's default ad type to evaluate whether it's the best fit for your display advertising campaign. ... In 2018, responsive display advertisements replaced non-responsive ads as the standard for display business owners. They are suitable for usage in both Traditional Display ads and Smart Display campaigns.
Google Support
support.google.com › google-ads › answer › 7031480
About common sizes for responsive display ads - Google Ads Help
These ads do not adapt to ad slots and do not evolve based on performance. They include images as you originally provided them. Responsive display ads are the default ad type for the Display Network. They automatically adjust their size, appearance, and format to fit just about any available ...
Search Miners
searchminers.com › home › blog › 8 reasons advertisers should use responsive display ads
Why Should an Advertiser Consider Using Responsive Display Ads?
October 15, 2024 - For instance, you pop in a few images and some catchy headlines, and Google will automatically tweak and adjust them so your ads look awesome in all sizes across the web. Responsive display ads work on all devices.
AdRoll
adroll.com › blog › best-practices-for-creating-responsive-display-ads
Best Practices for Creating Responsive Display Ads | AdRoll
December 6, 2021 - Essentially, responsive ad design allows marketers to develop creative (headlines, text, and imagery) in various sizes and formats so their ads will display wherever space is available, without being restricted by matching formats or ad dimensions.