You can also obtain secondary research by reading articles in magazines, trade journals and industry publications, by visiting a reference library, and by contacting industry associations or trade organizations.

January 19, 2023 - Internet research includes data taken from competitors’ websites, newspaper articles and social mediaclosesocial media Social media is an interactive computer based technology that allows the user to create and to share information and ideas through virtual communities and networks. . This provides a business with an overview of information relating to its industry and the types of products and services other businesses offer. Market reports are industry specific.

These sources of secondary market research can be accessed and utilized through the methods mentioned earlier, such as analyzing industry reports, reviewing academic research, or monitoring media coverage. Like primary data, secondary data can be qualitative or quantitative.

March 20, 2025 - This blog will detail common market research examples and how our clients have used them to... ... Organizations, brands, and researchers are constantly seeking ways to collect and explore more data that helps them understand the vast array of subjects. One invaluable tool at their disposal is secondary research also, known as desk research.

February 17, 2022 - Different secondary research data will provide you with different information – for example, looking at news stories to tell you a breakdown of your market’s buying patterns won’t be as useful as internal or external data e-commerce and sales data sources.

External secondary data, on the other hand, is data that has been published by other organisations ... Every department within an organisation will have its own records that represent a potential source of valuable data. For instance, records of past advertising campaigns within the marketing department can be compared with copies of invoices held in the sales department in order to judge their effectiveness and get ideas for future campaigns.

March 18, 2025 - An example of information that could be found in a market report would be ‘46 per cent of adults aged 35–50 visit a coffee shop at least once a month’. This could help a business decide which customers to target.

March 18, 2025 - The reality is, market researchers typically perform secondary research first. And both types of research are essential. In short, secondary research is data and insights that you do not collect yourself. It can include quantitative and qualitative information.

December 14, 2021 - But if there are gaps in your research, ... as part of your strategy. For example, if you are entering the health-food market, secondary research will reveal the size of the market in your country and how much money it generates....

February 3, 2023 - Secondary market research is classified into two types: internal secondary market research and external secondary market research. Internal Data: Internal data can be found in the company's databases and used for future reference. Customer account information, product usage data, sales records, and previously prepared research reports are examples of internal data.

April 3, 2023 - Market research can be split into 2 categories: primary and secondary. Learn exactly what each is, their pros and cons and how can you use them together.

October 30, 2024 - Academic journals: Research institutions often publish valuable findings that can provide additional depth to your market analysis. Competitor research: Annual reports, case studies, or even press releases from competitors can be gold mines of data. Cost-effective: Since the data has already been collected, it’s much cheaper than primary research. Time-saving: You can access a wealth of data quickly, helping you gather insights without starting from scratch. Broad insights: Secondary research can provide a wider lens on your industry, giving you a big-picture perspective.

July 16, 2025 - The pre-existing data that other entities have collected for some other purpose makes secondary research more time-efficient than primary research. Government reports, market research reports, scholarly literature and trade publications are all examples of the resources.

September 30, 2021 - Both types of research are vital for obtaining different kinds of information. Quantitative market research deals with numerical data rather than consumers’ feelings, opinions, and attitudes. The process implies collecting large amounts of statistical points using surveys, polls, and questionnaires.

June 5, 2025 - Learn about secondary market research for CIE IGCSE Business. This revision note includes sources, advantages and disadvantages and accuracy of market research

March 9, 2022 - If someone else collects it first ... becomes secondary research. Both methods can be qualitative or quantitative, and the best strategies often combine them. Mixing both lets you cross-check findings, fill gaps and strengthen the reliability of your insights. ... Primary market research is ...

April 3, 2024 - Secondary research, like primary research, may include both quantitative and qualitative data. Metrics, such as sales figures and return rates, are quantitative. Qualitative feedback is equally worth studying.

January 26, 2022 - Internal sources of secondary data include ready-to-use data or data that requires further processing available in internal management support systems your company may be using (e.g., invoices, sales transactions, Google Analytics for your website, etc.). Prior primary qualitative and quantitative research conducted by the company are also common sources of secondary data.

While primary research provides tailored, first-hand data, secondary research acts as a valuable supplement to these efforts. It offers a broader context and helps validate or challenge findings from primary studies. By combining both approaches, businesses can create a more robust and well-rounded understanding of their market landscape. For example, a company conducting customer surveys (primary research) might use industry reports and government statistics (secondary research) to compare their findings against broader market trends.