Sprout Social
sproutsocial.com › sprout blog › 80+ must-know social media marketing statistics for 2025 › social media stats hub
80+ Must-Know Social Media Marketing Statistics for 2025 | Sprout Social
October 14, 2025 - X has about 611 million monthly active users in total worldwide. Half of all social users have a profile on X. In 2024, X recorded around 364 billion total user active seconds and 8.3 billion video views on a daily basis.
HubSpot
hubspot.com › marketing-statistics
2025 Marketing Statistics, Trends & Data
According to Elon Musk, X has over 600 million monthly active users worldwide, and 300 million are daily active users (X, 2024). 66% of marketers reported that they would keep their brand on X in 2023, but 71% said they spent less time working ...
Videos
Time spent on social media peaked in 2022 and has since gone into steady decline since. Digital audience insights company GWI carried out an analysis of the online habits of 250,000 adults in more than 50 countries showing people turning away from the platforms. And this is not just the unwinding of a bump in screen time during pandemic lockdowns — usage has traced a smooth curve up and down over the past decade-plus. Across the developed world, adults aged 16 and older spent an average of two hours and 20 minutes per day on social platforms at the end of 2024, down almost 10% since 2022. Notably, the decline is most pronounced among the erstwhile heaviest users — teens and 20-somethings. What’s going on? Tap the link to read the full story. #data #socialmedia #society #europe #america | TikTok
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Most Popular Social Media 2004/2025 - YouTube
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Most Popular Social Media - 2004/2024 - YouTube
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12 Trends in Social Media Marketing for 2024 - YouTube
Is social media marketing still effective?
Yes! There are over 5.2 billion social media user identities, meaning 63.9% of the population has created at least one social media account. That’s a massive potential reach. As long as you create the right strategy and target the right people, you should see success with social media marketing.
sproutsocial.com
sproutsocial.com › sprout blog › 80+ must-know social media marketing statistics for 2025 › social media stats hub
80+ Must-Know Social Media Marketing Statistics for 2025 | Sprout ...
Is social media use increasing?
While time spent on social media has decreased slightly by a few minutes, the number of social media users globally continues to rise. As of January 2025, 206 million new users have joined social media since this time last year.
sproutsocial.com
sproutsocial.com › sprout blog › 80+ must-know social media marketing statistics for 2025 › social media stats hub
80+ Must-Know Social Media Marketing Statistics for 2025 | Sprout ...
What is the most used social media platform?
The most-used social media platform is Facebook with over 3 billion monthly active users. Facebook is followed by YouTube (2.5 billion users), Instagram and WhatsApp (tied at 2 billion monthly active users).
sproutsocial.com
sproutsocial.com › sprout blog › 80+ must-know social media marketing statistics for 2025 › social media stats hub
80+ Must-Know Social Media Marketing Statistics for 2025 | Sprout ...
Statista
statista.com › topics › 1164 › social-networks
Social media - statistics & facts | Statista
As of early 2024, Facebook reported a year-on-year audience growth of 3.1 percent, demonstrating that the social media giant is still pulling in users, albeit at a slower rate than other market leaders such as Instagram, X (formerly Twitter) ...
Sprinklr
sprinklr.com › blog › social-media-marketing-statistics
Key Social Media Marketing Statistics for 2025 | Sprinklr
August 29, 2025 - Aligning content with local motivations (news, connection, entertainment) can significantly boost campaign effectiveness. 2. Globally internet users now spend about an average of 141 minutes per day on social media, a slight drop from 143 minutes in ...
Smart Insights
smartinsights.com › home › blog › global social media statistics research summary
Global social media statistics research summary 2025 [Feb 2025 update]
February 14, 2025 - We'll keep this post updated during 2024 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. We'll be pointing to new data on the popularity of social media from Global Web Index ...
WordStream
wordstream.com › home › blog › 180+ strategy-changing digital marketing statistics for 2025
180+ Powerful Digital Marketing Statistics for 2025 - WordStream
3 days ago - Over 91% of businesses use social media for marketing. 93% of businesses are active on Facebook, and 86% also take advantage of Facebook advertising. Currently, there were 67 million companies on LinkedIn in 2024—which increased from 55 million ...
Dreamgrow
dreamgrow.com › 21-social-media-marketing-statistics
130+ Social Media Marketing Statistics for 2025
October 2, 2025 - Social media also drives spontaneous ... consumers find new businesses through social media platforms. Over 50% of Gen Z purchased products on social platforms in 2024....
OptinMonster
optinmonster.com › home › social selling statistics for 2025: learn stats to help you sell through social
Social Selling Statistics for 2022 (Includes Social Media Marketing!)
4 days ago - 66% of marketers who spend an average of 6 hours on social media every week get more leads. 60% of business-to-consumer (B2C) brands get their customers through social media. In 2023, brands spend close to $270 billion on social media advertising.
Goat Agency
goatagency.com › home › the 61 crucial social media marketing statistics you need to know in 2024
61 Social Media Marketing Statistics You Need to Know 2024
July 24, 2025 - Discover the Social Media Marketing Statistics you need to know in 2024, including statistics on ROI, TikTok, Instagram, YouTube, B2B & more.
Menu Tiger
menutiger.com › blog › restaurant-social-media-statistics
Restaurant Social Media Statistics in 2025
1 week ago - There are 1 billion users of TikTok worldwide, and 65 million of them are in the U.S. The platform's engagement increased by 0.85% in 2021, in contrast to Instagram, Facebook, and Twitter. That's why robust TikTok restaurant marketing ideas can help you establish a brand online and boost customer ...
Landingi
landingi.com › home › blog › 13 best social media marketing statistics for digital marketers
13 Best Social Media Marketing Statistics for Digital ...
August 19, 2025 - Organic post reach declined by 41% in 2024. Instagram drives visual engagement and consumer influence. From curated posts to Reels and native-style ads, the platform shapes trends and boosts sales.
Pew Research Center
pewresearch.org › fact sheets › internet & technology › platforms & services › social media › social media fact sheet
Demographics of Social Media Users and Adoption in the United States
November 20, 2025 - YouTube and Facebook are the most widely used social media platforms in the United States. Half of U.S. adults say they use Instagram, and smaller shares use sites or apps such as TikTok, Reddit, Snapchat and X (formerly Twitter). ... Note: The vertical line indicates a change in mode. Polls from 2012-2021 were conducted via phone. In 2023, the poll was conducted via web and mail. In 2024 and 2025, the poll was conducted via web, mail and phone.
DemandSage
demandsage.com › home › latest blog posts › 85 social media usage statistics & growth statistics 2025
85 Social Media Usage Statistics & Growth Statistics 2025
October 31, 2025 - As of 2025, more than 5 billion people worldwide use social media, and the number is projected to reach 6.05 billion by 2028. Social media usage has more than doubled since 2017, growing from 2.73 billion users to over 5 billion users in 2024.
Keywords Everywhere
keywordseverywhere.com › blog › social-media-marketing-stats
100+ Social Media Marketing Stats You Need to Know [2025] – Keywords Everywhere Blog
First, let’s start by checking ... media marketing. 1. As of 2025, there are approx 5.41 billion social media users globally. 2. On average, each person uses 6.7 different social networks every month. 3. Social media advertising expenditure is about to reach $219.8 billion in 2024...
New York Times Licensing
nytlicensing.com › home › latest › trends › 25 impressive content marketing statistics to be aware of in 2024
25 Content Marketing Statistics for 2024 | NYTLicensing
Podcasting has become increasingly popular as a unique type of content marketing. In 2024, experts predict the number of weekly podcast listeners in the US to increase by 5.2%, hitting 109.1 million.
Statista
statista.com › topics › 1538 › social-media-marketing
Social media advertising and marketing worldwide – statistics & facts | Statista
3 weeks ago - In 2024, TikTok and social media ranked among the top three leading consumer trends according to marketers surveyed around the globe, making such channels unavoidable for most advertising strategies.
Gwi
gwi.com › blog › social-media-statistics
Social Media Statistics In 2025
April 2, 2025 - By the end of 2024, they’d jumped to 6th. So what’s driving that shift? A big part of the answer is vlogs. Of all the media formats we track, vlog content stands out as one of the most trusted when it comes to product research. Half of vlog watchers say they trust what they see in those reviews. Why? It comes down to transparency. Vloggers show the full journey, from unboxing to final thoughts, creating the kind of social proof that feels honest, relatable, and real.
Synup
synup.com › en › social-media-marketing-statistics
Social Media Marketing Statistics 2025
January 16, 2025 - Social media ad spending is projected to reach $270 billion in 2025. Advertising expenditure is projected to grow at a CAGR of 11.71% between 2025 and 2030, reaching an estimated market size of US$480.07 billion by 2030.
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Hootsuite
hootsuite.com › research › social-trends
Social Media Trends 2025 | Hootsuite
Most notably, use of generative AI for social media content creation has shot way up. Sample: 3,843 respondents (2025), 2,865 respondents (2024) Source: Hootsuite Social Media Trends 2025 Survey, Hootsuite Social Media Trends 2024 Survey
DSMN8
dsmn8.com › home › social media › 70+ social media marketing statistics you need to know
70+ Social Media Marketing Statistics You Need To Know
September 23, 2025 - In 2024, the average amount of time spent on social media is 143 minutes per day (source). The total number of social media users is expected to reach over 6.05 billion individuals by 2028.