Virtual clothing try-on uses AR and VR technology to show consumers how clothing might look on them in real life. It’s already being widely implemented in cosmetics e-commerce and is increasingly being deployed as a way to help customers find accurate sizes and help stores minimize returns.

VR e-commerce is still in its early stages, but experts predict that shoppers will eventually be able to explore a virtual fitting room as though they were in a real one. Currently, VR is mostly used in the metaverse to allow digital avatars to try on clothing and accessories.

AR/VR e-commerce helps consumers purchase clothing that fits them. This technology is mostly used for buying rigid accessories like glasses and purses, but as it evolves, it is increasingly able to show customers how softer and more free-flowing items might look on them. Some retailers that use this technology say it helps drive conversions and reduce returns.