It really depends on the kind of data you want, if you want to self-host, and how much you're willing to pay. Here are some suggestions though: For free: Cloudflare's new(ish) Web Analytics product is pretty great, depending on the kind of data you need. Matomo (formally Piwik). You'll have to self-host this one, but the level of data you get from it is probably going to be the most detailed in comparison to Google Analytics and other alternatives. https://umami.is/ - Requires self hosting, but is one of the most simple and lightweight you'll find. For paid: https://plausible.io/ (self-host available) https://usefathom.com/ https://simpleanalytics.com/ For my personal opinion, we just switched all of our sites away from GA and into Plausible. We evaluated a lot of options during this move, and Plausible met all of our needs. It had a paid option (we didn't want to maintain our own install), supported lots of filtering options, and had campaign tracking (utm_campaign, etc.). Answer from CherryJimbo on reddit.com
WP Mail SMTP
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
May 13, 2025 - When a business owner makes the decision to launch their own official website, Google Analytics is the first tool they encounter for understanding their audience, traffic, and performance of their website.
SeedProd
seedprod.com › home › showcase › 11 best web analytics tools for your website in 2025
11 Best Web Analytics Tools for Your Website in 2025
November 3, 2025 - Another boon is the cost. Google Analytics is a free tool, making it a solid option for businesses of all sizes. There’s also a premium version, Google Analytics 360, with more advanced features but a high price tag.
What is a good, lightweight, free alternative to Google Analytics?
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October 24, 2021Looking for a minimal simple and light web analytics tool
Personally, I am looking at Umami . It looks to have all the basics, without being as heavy as GA. It's also GDPR complaint out of the box, so no need for a cookie banner. Edit: Spelling More on reddit.com
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November 5, 2024Suggestions for Free Data Visualization Tools?
If it's for class you can use Tableau Public for free. But anything you publish will be publicly accessible.
More on reddit.com 15
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October 4, 2019What is your favorite website analytics platform—and why?
Self-hosted matomo . We keep analytics entirely inhouse. More on reddit.com
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March 17, 2023What's The Best Web Analytics Tool?
After exploring, comparing, and testing the tools on this list, our best pick is a combination of Google Analytics and MonsterInsights. While Google Analytics is feature-rich, its complexity can feel overwhelming, especially if your technical prowess isn't high. That's where MonsterInsights comes in. MonsterInsights is an excellent companion for WordPress websites, simplifying data from Google Analytics by showing it in a clear, easy-to-understand format. In our experience, this provides the best of both worlds: the extensive metrics tracking of Google Analytics and the ease of use of MonsterI
seedprod.com
seedprod.com › home › showcase › 11 best web analytics tools for your website in 2025
11 Best Web Analytics Tools for Your Website in 2025
Can web analytics tools help improve my website conversion rates?
Yes, web analytics tools are essential for understanding visitor behavior and optimizing your website to convert more visitors into customers. Features like heatmaps, user recordings, funnel visualization, and A/B testing can help improve conversion rates.
wpmailsmtp.com
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
Which web analytics tool is best for small business?
Google Analytics is likely the best free option for small businesses starting out. It provides a wide range of insights with no cost. Other small business options to consider are MonsterInsights for its simplicity and ease of use, or Hotjar for understanding visitor behavior through heatmaps and recordings.
wpmailsmtp.com
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
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Smartlook
smartlook.com › home › website analytics
Free Website Analytics Tool | Smartlook
August 1, 2024 - With Smartlook website analytics get a deep understanding of user behavior on your website. Use recordings, heatmaps, events & funnels to get to the insights.
Reddit
reddit.com › r/webdev › what is a good, lightweight, free alternative to google analytics?
r/webdev on Reddit: What is a good, lightweight, free alternative to Google Analytics?
October 24, 2021 -
I've recently looked at the Google Analytics dashboard (haven't done this in awhile), and now it looks like a user interface to a space shuttle - way more complicated than what I need.
Also google page speed insights complains that it slows down a website a bit.
I want something very lightweight, simple to install and to use.
I just need to know how many people have visited the landing page lf my website, and how many people clicked through to the next page (even that wouldn't be strictly necessary, if there's a good option that can't do that I'd happily consider it).
Can you recommend me something good?
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It really depends on the kind of data you want, if you want to self-host, and how much you're willing to pay. Here are some suggestions though: For free: Cloudflare's new(ish) Web Analytics product is pretty great, depending on the kind of data you need. Matomo (formally Piwik). You'll have to self-host this one, but the level of data you get from it is probably going to be the most detailed in comparison to Google Analytics and other alternatives. https://umami.is/ - Requires self hosting, but is one of the most simple and lightweight you'll find. For paid: https://plausible.io/ (self-host available) https://usefathom.com/ https://simpleanalytics.com/ For my personal opinion, we just switched all of our sites away from GA and into Plausible. We evaluated a lot of options during this move, and Plausible met all of our needs. It had a paid option (we didn't want to maintain our own install), supported lots of filtering options, and had campaign tracking (utm_campaign, etc.).
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+1 for plausible
Snowplow
snowplow.io › blog › best-open-source-analytics-tools
The 14 best open source analytics tools | Snowplow Blog
July 30, 2024 - Open source analytics engineering tools7. Open source anomaly detection tools8.Open source databases9. Open source data visualization tools · Snowplow / Mixed licence inc. Apache-2.0 / 5.8k stars · The strength of Snowplow is complete ownership of your data and data infrastructure. You have direct access to your granular data and can collect, process, analyze, and store it exactly as you need. Snowplow has trackers and webhooks ...
Hotjar
hotjar.com › web-traffic-analytics-tool
Web Traffic Analytics Tool - No Trial, Free Forever
While Google Analytics crunches numbers like traffic sources and page views, Hotjar unleashes the art of understanding users. It paints a visual and real-time picture of behavior with heatmaps, session recordings, and surveys.
Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. ... Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features · Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.
Simple Analytics
simpleanalytics.com
The privacy-first Google Analytics alternative - Simple Analytics
You can use Simple Analytics for free forever (in our free plan). However, there are some limitations to this plan. One limit is on your analytics history, which is capped at 30 days.
Plausible Analytics
plausible.io › open-source-website-analytics
Plausible: Open source Google Analytics alternative | Plausible Analytics
1 week ago - Google Analytics has been the staple of the digital marketing industry. It’s the most commonly adopted web analytics tool on the internet, that it’s a habit–a no-brainer–for site owners to install and use it for tracking site performance.
Google
lookerstudio.google.com
Looker Studio Overview - Google
It's easy and free. use it for free · Easily access a wide variety of data. Looker Studio’s built-in and partner connectors makes it possible to connect to virtually any kind of data. See what data you can access · Turn your data into compelling stories of data visualization art.
Contentsquare
contentsquare.com › web-traffic-analytics-tool
Web Traffic Analytics Tool - Get Started Now
Ready to ramp up your website performance? Sign up for an account today. You'll get automatic access to five practical analytics tools—Session Replay, Interviews, heatmaps, Surveys, and feedback collection—absolutely free.
UXtweak
blog.uxtweak.com › home › 10+ best free website analytics tools for 2025
10+ Best Free Website Analytics Tools for 2025 | UXtweak
December 27, 2024 - So, make sure to ask yourself (or discuss it with your team) these questions before choosing a website analytics tool: What specific insights do I need? – If you need data regarding user behavior, you should opt for a user analytics tool, such as UXtweak or Hotjar. If you are more interested in traffic sources, try using Matomo or Plausible. ... Once you better understand what you need, you’ll be ready for a well-informed decision. ... We have compiled the 12 best free website analytics tools that you should use in 2025.
Microsoft Clarity
clarity.microsoft.com
Microsoft Clarity - Free Heatmaps & Session Recordings
Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.
Matomo
matomo.org › home
Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo
August 12, 2025 - Create the tool of your dreams. Matomo can be customised and extended to meet your every need. ... Matomo experts will save you time and money by providing guidance on how best to use your Matomo. ... We’re trusted on over 1 million websites in over 190 countries. "Europa Analytics is based on Matomo which is the leading open-source analytics platform that provides relevant and reliable insights into user behaviour.
Openwebanalytics
openwebanalytics.com
Open Web Analytics
Open Web Analytics is a free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and applications.
PostHog
posthog.com › blog › best-open-source-analytics-tools
8 best open source analytics tools you can self-host - PostHog
The user experience is closely modeled on the previous version of Google Analytics, known as Universal Analytics, which many people prefer to Google's current offering. It looks little dated compared to some tools ...
GoSquared
gosquared.com
The original real-time website analytics – GoSquared
From popular site builders like Wordpress, Webflow, and Squarespace, to team communication tools like Slack. We've been around since before the iPhone was launched, and we're here to stay – as a profitable, sustainable, growing business. We aim to make every customer happy and successful – because our success depends on it. Our team are here to make your day better. Thousands of people use GoSquared every day to improve their websites. Get real-time analytics on your site today.Start Free
Fathom
usefathom.com
Fathom Analytics: A Better Google Analytics Alternative
For a long time, web analytics tools have been seriously broken. Pages upon pages of reports to click. Training and certifications required. And, worst of all, it was offered for “free,” so tech companies could profit wildly from all of our personal data.
Reddit
reddit.com › r/webdev › looking for a minimal simple and light web analytics tool
r/webdev on Reddit: Looking for a minimal simple and light web analytics tool
November 5, 2024 -
I have used google analytics, but it is too heavy for my small website.
I switched to MS clarity, it’s better but it doesn’t give me day-to-day stats (like number of users, views, etc)
I’m looking for a very light system that gives me basic stats but doesn’t add hundreds of kilobytes to my pagesize.
Do you know any?
Fullstory
fullstory.com › blog › 20 best website analytics tools to understand your customers
20 Website Analytics Tools to Improve Your Site | Fullstory
April 16, 2024 - Google Analytics is a well-known traffic analytics tool that offers comprehensive insights into website traffic, user behavior, bounce rates, goal conversions, and real-time visitor count.