Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. ... Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features · Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.
Google
developers.google.com › analytics
Google Analytics | Google for Developers
For marketers or data analysts looking to explore Google Analytics, including advanced features and capabilities. ... For developers who want to tag a website or app, set up events or ecommerce, or build custom Analytics functionality.
Videos
07:56
11 Best Web Analytics Tools for Your Website in 2025 - YouTube
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📊 3 outils d'analytics pour son site web ! #analytics #tools ...
18:03
Ultimate Google Analytics Tutorial 2025 (Small Business Essentials) ...
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11 Best Digital Analytics Tools in 2025 (Ranked by Categores & ...
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Best Web Analytics for 2024? (Top 5 Web Analytics Solutions Compared ...
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What is web analytics? - YouTube
Can web analytics tools help improve my website conversion rates?
Yes, web analytics tools are essential for understanding visitor behavior and optimizing your website to convert more visitors into customers. Features like heatmaps, user recordings, funnel visualization, and A/B testing can help improve conversion rates.
wpmailsmtp.com
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
Which web analytics tool is best for small business?
Google Analytics is likely the best free option for small businesses starting out. It provides a wide range of insights with no cost. Other small business options to consider are MonsterInsights for its simplicity and ease of use, or Hotjar for understanding visitor behavior through heatmaps and recordings.
wpmailsmtp.com
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
Google
business.google.com › en-all › google-analytics
Google Analytics Tools & Insights for Your Website – Google Ads
Empower your business with data-driven insights from Google Analytics that can help you understand unified customer journeys across devices and platforms – free of charge.
Google
business.google.com › us › google-analytics
Google Analytics Tools & Solutions for your Business - Analytics
Google Analytics gives you the tools you need to uncover customer insights to help you devise business solutions to reach your business goals.
WP Mail SMTP
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
May 13, 2025 - Where Google Analytics is the first tool most website owners encounter for their web analytics needs, Matomo focuses more on those who have already been in the business for a while and want to prioritize user privacy.
Google
tagmanager.google.com
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Ga-dev-tools
ga-dev-tools.google
Discover the Google Analytics platform
Google Analytics Demos & Tools is a resource for users and developers to discover what's possible with the Google Analytics Platform.
Google
search.google.com › search-console › about
Google Search Console
Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results · Start now · Optimize your content with Search Analytics · See which queries bring users to your site.
MeasureSchool
measureschool.com › home › top 10 web analytics tools
Top 10 Web Analytics Tools (Features & Limitations) 2025
March 5, 2025 - This post is our take on the top ... to get started! No analytics conversation is ever complete without the mention of Google Analytics aka GA4, its latest version....
AgencyAnalytics
agencyanalytics.com › blog › best-web-analytics-tools
23 Best Web Analytics Tools - AgencyAnalytics
August 26, 2025 - Google Analytics is a great web analytics tool for your agency. This blog post covers the best web analytics tools that can either replace or expand what Google Analytics has to offer.
Hotjar
hotjar.com › web-analytics › tools
The 12+ Best Web Analytics Tools to Improve Your Site
Collect event-based data from websites and apps with GA4 · Integrate with the rest of the Google Marketing Platform tools, like Adwords or the Search Console, to help combine all your data in one place ... What is it? Mixpanel is a self-serve product analytics platform that helps you convert, ...
TechTarget
techtarget.com › searchbusinessanalytics › definition › Google-Analytics
What is Google Analytics and how does it work? | Definition from TechTarget
Google Analytics is a web analytics ... Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization and marketing purposes....
Matomo
matomo.org › home
Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo
August 12, 2025 - Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership.
Hevo
hevodata.com › home › learn › data strategy
Understanding Google Data Analytics: 8 Important Tools | Hevo
July 4, 2025 - Google Analytics helps organizations gauge the success of their campaigns, determine user traffic sources, track the completion of multiple goals, drive website traffic, discover patterns in user engagement, and catch visitor information such ...
Reddit
reddit.com › r/googleanalytics › best user-friendly tools for understanding google analytics data for e-commerce?
r/GoogleAnalytics on Reddit: Best user-friendly tools for understanding Google Analytics data for e-commerce?
November 4, 2024 -
I’m running an e-commerce website that mostly brings in traffic through organic SEO from Google, and I’m hoping to find a more user-friendly way to get a quick, insightful overview of our Google Analytics data, especially with GA4 being a bit overwhelming at times.
Ideally, I’m looking for something that’s free and can help simplify the basics. I’d love to get a clear picture of our overall traffic, conversions, revenue, and which pages are performing well or need improvement, without getting bogged down in too many details. I'm open to any suggestions on tools, plug-ins, or even specific setups in GA4 that could help make the process smoother.
With all the new AI-driven tools and dashboards out there, I figured there must be something that can offer the essential insights in a straightforward way. Any advice or experiences with tools that make it easy to get a high-level understanding of performance would be super helpful. Thanks in advance!
Spiceworks
spiceworks.com › spiceworks inc › articles › top 10 web analytics tools in 2024 | spiceworks
Top 10 Web Analytics Tools in 2024 | Spiceworks - Spiceworks
March 10, 2025 - Many web analytics tools are available, including Google Analytics, Matomo, Tiny Analytics, Leadfeeder, SimilarWeb, Mixpanel, Hotjar, Woopra, Adobe Analytics, and ClickMeter.
SeedProd
seedprod.com › home › showcase › 11 best web analytics tools for your website in 2025
11 Best Web Analytics Tools for Your Website in 2025
November 3, 2025 - Another boon is the cost. Google Analytics is a free tool, making it a solid option for businesses of all sizes. There’s also a premium version, Google Analytics 360, with more advanced features but a high price tag.
Fathom
usefathom.com
Fathom Analytics: A Better Google Analytics Alternative
must have tool if you want to understand what's happening with your website traffic—it's simple, speedy, and accurate. Ruben Gamez Founder Signwell & Bidsketch · After switching to Fathom for my web properties, I find I'm more · attentive to my sites because I'm always aware of how many people are on them and which pages are most popular. Caleb Porzio Creator of Alpine.js · They are the best Google Analytics alternative who
Reddit
reddit.com › r/webdev › looking for a minimal simple and light web analytics tool
r/webdev on Reddit: Looking for a minimal simple and light web analytics tool
November 5, 2024 -
I have used google analytics, but it is too heavy for my small website.
I switched to MS clarity, it’s better but it doesn’t give me day-to-day stats (like number of users, views, etc)
I’m looking for a very light system that gives me basic stats but doesn’t add hundreds of kilobytes to my pagesize.
Do you know any?