This page explains how to set up and deploy a Google tag on your site using the gtag.js framework. If you're unfamiliar with javascript, we recommend using Google Tag Manager instead of gtag.js. The best way to measure conversions and optimize the value of your Google marketing investment is to place tags on every page of your site.

The Google tag lets you send data from your website to linked Google product destinations to help you measure the effectiveness of your website and ads. The Google tag is currently only accessible and configurable from Google Ads, Google Analytics, and Campaign Manager 360.

The Google tag is a single piece of code that you can find in Google Ads, Google Analytics, and other similar Google products.

January 7, 2025 - Manually adding the tag within the Google Tag Manager user interface (i.e., Floodlight counter tags). ... Please use a better naming conversion for the tag than I did! Conversion Linker is a tag that is used to ensure that your tags measure your conversions accurately as they relate to your ads. Conversion linker tags assist other tags to track click data and use it to measure conversions better. An example of how this works is when someone clicks on your ads and performs a desired action on your website (like making a purchase).

A collection of tags, triggers, variables, and related configurations installed on a given website or mobile app is called a container. A Tag Manager container can replace all other manually-coded tags on a site or app, including tags from Google Ads, Google Analytics, Floodlight, and 3rd party tags.

January 4, 2024 - The Google tag is used to install Google Analytics and other Google products and services. Other common examples include Google Analytics events, Google Ads conversion scripts, Meta Pixel, and remarketing tags.

May 2, 2024 - Once you’re over the hump, GTM is pretty slick about what you can track. ... Tags are snippets of code or tracking pixels from third-party tools. These tags tell Google Tag Manager what to do. Examples of common tags within Google Tag Manager are:

August 1, 2022 - When you combine two or more Google ... lists, destinations and, importantly, tag coverage. For example, when you choose to combine G-123456 and AW-567890, their respective tagging implementations (via gtag.js) will become ...

A tag ID is an identifier that you put on your page to load a given Google tag. Examples of tag IDs include GT-XXXXXXXXX, G-XXXXXXXXX, and AW-XXXXXXXXX. A single Google tag can have multiple tag IDs.

October 15, 2025 - In the trigger, we must instruct Google Tag Manager when to fire precisely. Saying on a Thank You page is comprehensible for a human. But in Tag Manager, we need to be more specific. What is a Thank You page? The answer: it’s the page of which the Page URL contains “/purchase-successful/” (P.S. this is just an example).

Tag Manager natively supports many Google and third party tag configurations. These are available in the form of various tag template types, which can be used across the web, as well as Android and iOS.

May 2, 2025 - The Google Tag (gtag.js) is a single ... & services. For example, you can use Google Tag to send data to Google Analytics 4, where you can see detailed reports on your website traffic and behavior....

June 28, 2024 - The Measurement ID for GA4 is recognized by the prefix G. For example: G-123456 · Example of a Google tag renamed xyz-company for a newly created property:

A tag is a snippet of code that ... to send measurement information from your site to a third party. Examples include the Google Analytics tag and the Google Ads conversion tag....

April 23, 2024 - For example, a Google Analytics tag that tracks downloads of whitepapers could be named something like “GA4 — Download Whitepaper Title.” Since GTM lists tags alphabetically, putting the tag type at the beginning of the name groups similar ...

September 6, 2023 - For example, I like to add the server_container_url (using an Event Settings variable unlike in the screenshot above!) to all my event tags to make sure that they will always send data to the Server container – even if I’ve inadvertently introduced a race condition with the Google Tag (see below). One very important thing to remember about the Google Tag is that you should only ever have one single set of configurations per Tag ID active on the page at any given time.

Simply enough, once you put snippets of code related to your website or app, you can be connected to Google Tag Manager. When this happens, a web-based interface will work to put the codes on your page, so it is automatically done for you. The person running the tag manager is able to pick the triggers on the interface. When something happens, the trigger will fire. Some examples of events would be if the page loads, a user taps on the screen or selects an option or they click submit on whatever form you have on your site.

October 11, 2024 - GTM tags are snippets of JavaScript ... user behavior, conversions, and other critical metrics. For example, a Google Analytics tag might track page views, while a Facebook Pixel tag could track user interactions on social ...

Google Tag Manager helps make website tag management simple with tools & solutions that allow small businesses to deploy and edit tags all in one place.