In software developer circles gold plating refers to putting effort into a feature or product when it's no longer adding value. Wikipedia has a short article on this.

Answer from Wayne Johnston on Stack Exchange
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Thesaurus.com
thesaurus.com › browse › spend-time
49 Synonyms & Antonyms for SPEND TIME | Thesaurus.com
Find 49 different ways to say SPEND TIME, along with antonyms, related words, and example sentences at Thesaurus.com.
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What is the difference between "spend a lot of time" and "allocate a lot of time"?
"Spend a lot of time" describes how time is used, while "allocate a lot of time" refers to the act of setting aside or assigning time for a specific purpose.
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ludwig.guru
ludwig.guru › s › spend+a+lot+of+time
spend a lot of time | Meaning, Grammar Guide & Usage Examples | ...
What's a more casual way to say "spend a lot of time"?
In informal settings, you could say "put a lot of hours into" or simply "spend a bunch of time".
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ludwig.guru
ludwig.guru › s › spend+a+lot+of+time
spend a lot of time | Meaning, Grammar Guide & Usage Examples | ...
Is it correct to say "spend a lots of time"?
No, the correct phrase is "spend a lot of time". The word "lot" should be singular in this expression.
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ludwig.guru
ludwig.guru › s › spend+a+lot+of+time
spend a lot of time | Meaning, Grammar Guide & Usage Examples | ...
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Power Thesaurus
powerthesaurus.org › spend_too_much_time
SPEND TOO MUCH TIME in Thesaurus: All Synonyms & Antonyms
Browse the complete thesaurus entry for Spend too much time, including synonyms and antonyms, and related words.
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Power Thesaurus
powerthesaurus.org › spent_a_lot_of_time › synonyms
SPENT A LOT OF TIME Synonyms: 91 Similar Phrases
spend a lot of time · spent a long time · spent much time · been too long · been long · been a long time · spend much time · spent too much time · spent so much time · spent a great deal of time · stay long · been spending a lot of ...
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Ludwig
ludwig.guru › s › spend+a+lot+of+time
spend a lot of time | Meaning, Grammar Guide & Usage Examples | Ludwig.guru
Alternative phrases like "dedicate a significant amount of time" offer a more formal tone, while "put a lot of hours into" is more casual. ... Emphasizes a conscious decision to allocate time to a specific activity; more formal. ... Similar to dedicate, but emphasizes the importance or value ...
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WordHippo
wordhippo.com › what-is › another-word-for › spend_too_much_time_thinking_about.html
What is another word for "spend too much time thinking about"?
Synonyms for spend too much time thinking about include think about, contemplate, ponder, meditate, muse, cogitate, reflect, think, brood and cerebrate. Find more similar words at wordhippo.com!
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Thesaurus.com
thesaurus.com › browse › time-consuming
59 Synonyms & Antonyms for TIME-CONSUMING | Thesaurus.com
Find 59 different ways to say TIME-CONSUMING, along with antonyms, related words, and example sentences at Thesaurus.com.
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WordHippo
wordhippo.com › what-is › another-word-for › spend_time.html
What is another word for "spend time"?
Synonyms for spend time include loiter, frequent, haunt, stay, hang out, hang around, remain, abide, linger and tarry. Find more similar words at wordhippo.com!
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WordHippo
wordhippo.com › what-is › another-word-for › spend_too_much.html
What is another word for "spend too much"?
Synonyms for spend too much include overspend, squander, blow, splurge, waste, misspend, dissipate, misuse, be wasteful and fritter away. Find more similar words at wordhippo.com!
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Plain English
plainenglish.com › home › expressions › spend time
Spend time | How to use it in English | Learn English expressions
November 21, 2024 - This is an easy one today: you’ve probably heard it many, many times. It’s called “spend time.” Typically , we use the word “spend” with money. If you have $10 in your pocket and you spend $2 on a cup of coffee, you have $8 remaining .
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Merriam-Webster
merriam-webster.com › thesaurus › spend
SPEND Synonyms: 98 Similar and Opposite Words | Merriam-Webster Thesaurus
Synonyms for SPEND: pay, give, expend, disburse, lay out, waste, outlay, shell out; Antonyms of SPEND: save, make, earn, realize, acquire, hoard, win, gain
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Reverso
dictionary.reverso.net › english-synonyms › to+spend+a+lot+of+time
to spend a lot of time synonym | English synonyms dictionary | Reverso
to spend a lot of time translation in English - English Reverso dictionary, see also 'send, spent, suspend, speed', examples, definition, conjugation
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Reverso Dictionary
synonyms.reverso.net › synonym › en › spend+time
spend time | Synonyms and analogies for spend time in English | Reverso Dictionary
But if we're not, I don't really want to spend time playing catch-up on the phone. ... Discover interesting words and their synonyms recommendation, cook, labour, job, batch, gender, burst, sort, effect, leave, watch, spirit, whichever, activity, fit, young, launch, turnout, path, biggest.
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Vocabulary.com
vocabulary.com › dictionary › spend
Spend - Definition, Meaning & Synonyms | Vocabulary.com
If you spend a lot of time at the mall, you'll probably also spend money there. The verb spend is good for talking about passing time on a particular activity or living in one place for a length of time: "He went on to spend years in India." When you spend money, you pay it in return for something, like when you spend five dollars on a bottle of water at the airport or spend your savings on a trip around the world.
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Macmillan Dictionary
macmillandictionary.com › us › thesaurus-category › american › general-words-meaning-to-spend-time
General words meaning to spend time - thesaurus
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Reddit
reddit.com › r/tipofmytongue › [tomt][term] a term/saying that means that you spent too much time on something it's such a waste to give it up
r/tipofmytongue on Reddit: [TOMT][Term] A term/saying that means that you spent too much time on something it's such a waste to give it up
April 1, 2023 -

There's this term/phrase/saying that basically means that you've spent time/effort on something that if you give it up now then what were all those sacrifices for? You don't give it up, and still end being miserable creating a paradox or cycle of sorts.

One example i saw this used was being in med school, you wanted it at first but now it's gotten dreary and you hate what you're doing but you've wasted money and time to get where you are.

From what i remember, it's 2 words.

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Reverso
dictionary.reverso.net › english-synonyms › spend+a+lot+of+time
spend a lot of time synonym | English synonyms dictionary | Reverso
spend a lot of time translation in English - English Reverso dictionary, see also 'send, spent, suspend, speed', examples, definition, conjugation