12V might be the "quasi" standard because of the 12V car batteries/electrics that were there years before the LED strips.

Of course no one is driving a single 3V led with 12V and a resistor directly. That would be too much energy loss.

Since there exist DC/DC converters which can transform voltage with a good efficiency from one voltage to another, it does not matter so much what voltage is used as primary source.

Another thing is that you can put the LEDs in series until you get the required voltage (4x 3V = 12V).

Answer from Stefan Wyss on Stack Exchange
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Ecolocity LED
ecolocityled.com › category › 12V-RGBW-LED-Strips
UL Listed RGBW 12 Volt LED Strip Lights from Ecolocity LED
Use our UL Listed 12 Volt DC RGBW and RGBWW LED Strip lights to create amazing colors and effects as well as the ability to add a white or warm white color tone when wanted. With both RGB color changing LEDs and white or warm white LEDs mixed on the same PC board, this 5 wire strip can achieve billions of color choices.
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Amazon
amazon.com › 12-volt-led-strip-lights › s
Amazon.com: 12 Volt Led Strip Lights
Check each product page for other buying options. Price and other details may vary based on product size and color · CT CAPETRONIX 12v LED Interior Light Bar, 120LEDs 1500LM 8W DC 12 Volt led Strip Lights with ON/Off Switch, for Enclosed Cargo Trailer, Car RV Van Truck Lorry Camper Boat Caravan ...
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LED World Canada
ledworld.ca › home › led strip lights › 12v led strip lights
12V DC LED Strip Lights - LED World Canada
12V DC LED flexible strip, dimmable LED tape light, comes in various color temperature, length and brightness intensity options. LED tape light for under cabinet lighting, cove lighting. Ship across Canada.
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LED World Canada
ledworld.ca › home › 12vdc led strip light
12VDC LED Strip Light – LED World Canada
May 8, 2023 - The low voltage makes this lighting ideal for a wide range of […] Read more · 0-10v dimming 12v 24v architectural strip class 2 color accuracy cri decor dimming led driver led flicker LED Strip LED strip light overloading pwm dimming sign modules triac troubleshoot wall washer weather effect
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Amazon
amazon.ca › 12v-led-strip › s
Amazon.ca: 12v Led Strip
Check each product page for other buying options. Price and other details may vary based on product size and colour · Susay® LED Strip Light, Waterproof LED Flexible Light Strip 12V with 300 SMD LED, 3258 Cool White. 16.4 Foot / 5 Meter (no Adaptor or Connector Included) · HYADA DC 12V ...
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Armacost Lighting
armacostlighting.com › products › 12v-white-led-tape-light-home-30
White 12 Volt LED Strip Lights – Armacost Lighting
RibbonFlex Home 12V White LED Strip Light Tape 30 LED/m
Armacost Lighting’s RibbonFlex Home White 30 LED/m LED Strip Light Tape is excellent for indirect accent lighting projects in smaller areas like closets and shelves, workshops, craft rooms, and display cases. Our RibbonFlex Home series provides good performance at a great value. Tape light can be used as-is or cut to size for custom installations.  Cut strip pieces can be securely reconnected using the included LED light strip connector to extend length or go around corners. Use with an Armacost Lighting 12V power supply (required) and optional dimmer or switch, both sold separately.
Price   US$29.99
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OSRAM
osram.us › cb
International Homepage of OSRAM | Light is OSRAM
Explore our latest products and technologies for applications in Automotive and Entertainment & Industry lighting · As a global leader in optical solutions ams OSRAM offers a unique product and technology portfolio for sensing, illumination and visualization
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7

12V might be the "quasi" standard because of the 12V car batteries/electrics that were there years before the LED strips.

Of course no one is driving a single 3V led with 12V and a resistor directly. That would be too much energy loss.

Since there exist DC/DC converters which can transform voltage with a good efficiency from one voltage to another, it does not matter so much what voltage is used as primary source.

Another thing is that you can put the LEDs in series until you get the required voltage (4x 3V = 12V).

2 of 5
6

There are lots of issues with using 3V directly. For starters, the forward voltage of an LED is related to the wavelength of light it produces, ranging from about 2V or less for red to about 3.6V or more for blue. So no single voltage is going to work for all three colours and devices that run from a single supply would have to be given enough voltage for the blue LED and regulate it down for the others anyway.

Second, LED current varies drastically with supply voltage and temperature, so trying to use exactly the right voltage supply and trying to keep it correct through wiring, connectors, switches and controllers is a non-starter, and on top of that, variations between individual devices would produce uneven illumination. So instead, they're driven with constant current and that requires a higher supply voltage that can be regulated down as needed to cope with the variations.

So given that a higher voltage is needed, it's just a case of choosing an appropriate one. 6V or 9V could work, but 12V is a widely used standard, especially in the automotive world, it was already in common use for low voltage lighting and it allows plenty of headroom for voltage drops in distribution and regulation. And if the regulation is done using buck converters the higher voltage allows for lower supply current and reduces the power loss through distribution still further.

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LED Lights Canada
ledlightscanada.com › home › shop › 12v cob led flex
12V COB LED Flex - LED Lights Canada
June 8, 2025 - Create linear, continuous, dot-less lighting with this 12V COB LED Flex strip. The colour rendering index (CRI) is greater than 90, which makes the illuminated colours appear crisp and vibrant.
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LED WORLD Inc.
ledworldlighting.com › home › led strip light › 12v led strip light
12V LED Strip Lights, Dimmable LED Strips - LED World Lighting
Our 12VDC LED strips feature high brightness, indoor/outdoor rated applications use, water resistant capability and dimming capability. LED strip light or LED tape light available in various lengths, color temperature and light intensity.
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Ropelight
ropelight.ca › collections › 12v strip light components
12V Strip Light Components — LED Rope Lights Canada
12v RGB LED Strip Light Mini Controller - 24 Key24Key Remote Controller *Working Temperature: -20°C-60°C *Supply voltage:DC12V *Product Size:L...
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Standardpro
standardpro.com
Quality LED Luminaires & Custom Lighting Solutions | Stanpro
Thus, as natural light intensifies throughout the day, the fixture’s lighting level will decline.Stanpro now offers two types of programmable lighting for quick shipping as well as several customized options in its product lines that include vapor-tight products, high bay fixtures and LED strip fixtures.The Stanpro tri-level LED ceiling luminaire is a favorite among property managers looking to reduce energy consumption in their buildings!
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Reddit
reddit.com › r/lighting › looking for recommendation - outdoor 12v led strip lights
r/Lighting on Reddit: Looking for recommendation - outdoor 12v LED strip lights
June 16, 2025 -

We want to brighten up our back patio under the gazebo at night, and I'm looking into 12v LED strip lights, which we could run along the inside of the frame around the roof line. But there are just so many options, I'm getting lost and looking for recommendations.

I'd like something that could be wired into our existing 12v landscape lines, even if that means cutting off a provided transformer and splicing it manually. We're also looking for something that could be color-changing via remote (or app). The gazebo itself is 14x20 so to run arounds the full perimeter we're looking at around 70 ft.

The perfect setup would start with the existing landscape lighting 12v line at the bottom of one corner post, connected to the light-strip set, and I'm assuming there would be some "controller" inline for a remote control to "talk" to and control light settings, and then from there start at one corner of the gazebo roof and just wrap around.

Any suggestions for a brand that's well-made, works well, and doesn't fritz out after a single season?

Thanks!

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The Home Depot
homedepot.com › p › Armacost-Lighting-RibbonFlex-Pro-12-Volt-16-4-ft-LED-White-Strip-Light-60-LEDs-m-Bright-White-4000K-152230 › 303513005
Armacost Lighting RibbonFlex Pro 12-Volt 16.4 ft. LED White Strip Light 60 LEDs/m Bright White (4000K) 152230 - The Home Depot
Armacost Lighting RibbonFlex Pro 12-Volt 16.4 ft. LED White Strip Light 60 LEDs/m Bright White (4000K) 152230
Armacost Lighting's RibbonFlex Pro LED Tape Light is the perfect LED light strip for low-voltage, energy-efficient accent lighting projects. These LED strip lights are designed to meet the layout and installation requirements of lighting professionals and feature high quality, professional-grade components that are longer lasting and create a premium look.12V strip lights are easy-to-install and feature 3M adhesive backing for a permanent hold. LED light tape is ideal for many applications including under cabinet lighting, tray ceiling lighting, toe kicks, RVs, boats, motor homes and commercia
(4.6)
Price   US$37.64
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JustAnswer
justanswer.com › electrical › lujcu-wire-rgb-led-strip-light-12v.html
How to Wire RGB LED Strip Lights to a 12V System - Guide
April 28, 2023 - Incorrect wiring causes color mixing issues and LED strips failing to light properly. To wire an RGB LED strip to a 12V system, connect the positive 12V power supply to the strip’s +12V input.