Zendesk
zendesk.com › blog › calculate-customer-retention-rate
Customer retention rate + formula: A guide for 2025
August 11, 2025 - Multiply by 100: The result is a percentage. Say a company has 100 customers at the start of the period (S), ends the period with 100 customers (E), and adds 10 customers over the period (N). The organization has a customer retention rate of ...
Geckoboard
geckoboard.com › kpi examples › mobile app
Retention Rate | KPI example | Geckoboard
... Although exact benchmarks vary by industry, mobile apps on average have a 30-day Retention Rate of 42% and a 90-day Retention Rate of 25%. The average 30-day rate broken down by industry ranges from 27% to 43%, but for higher performing ...
How do you calculate the retention rate? (Engaged users or installs?)
Depends on many factors, but traditionally: 7-day retention: players coming back every day for a week 30-day retention: players coming back every day for a month Week-on-week retention: players returning from one week to the next Month-on-month retention: players returning from one month to the next Usually expressed as a percentage of the playerbase. So for example, a 50% 7-day retention means that 50% of players return daily. You also check this over time. E.g. week-on-week retention rate for the past six months. Edit: Rewrote for less ambiguity. Don't write Reddit posts on your coffee break! More on reddit.com
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March 17, 2025What are the general industry benchmark retention rates for subscription apps for D1, D14, D30, D90?
Be carful about numbers given without context. You should look a top decile apps, since most apps are far from profitable. Then you have to be careful on how it is calculated, is it spot retention ? Is post install or post account creation ? Is it only for paying users ? You can look at reports from providers like revenue cat and amplitude for numbers. More on reddit.com
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July 24, 2024Videos
03:58
How To Calculate User Retention? - Be App Savvy - YouTube
04:55
Retention guided analysis - YouTube
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Mixpanel: Retention Report Complete Tutorial - YouTube
Your hooks don’t matter if you can’t keep people watching. Here are some tips to improve your retention rate #watchtime #retention | TikTok
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does retention rate actually matter for yt shorts? - YouTube
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How Much Audience Retention On YouTube Is Good? You Won't Believe ...
Stripe
stripe.com › au › resources › more › retention-rate-vs-churn-rate-what-businesses-need-to-know
Retention rate vs. churn rate | Stripe
November 8, 2024 - Analyse retention rates further to look at different customer cohorts (e.g. acquisition channels, demographics) and identify segments with higher or lower retention rates. Also look at retention rates over different time frames (e.g. 30-day, 90-day, 1-year) to see how customer loyalty evolves over time.
Livesession
livesession.io › blog › user-retention-rate
Guide to New User Retention Rate & How to Calculate this Metric | LiveSession
September 21, 2023 - Track returning users: By January 15th, 3,000 of those users had opened the app again. Calculate retention rate: (3,000 returning users / 10,000 starting users) x 100 = 30% retention rate.
CleverTap
clevertap.com › blog › user-retention-guide
What is User Retention? How to Measure and Improve It
June 24, 2025 - Day 1 Retention: Globally, around 26% of users return on the first day after installation. This rate drops to approximately 13% by Day 7 and stabilizes around 7% by Day 30, which is commonly referred to as the 30-day retention rate.
Sendbird
sendbird.com › blog › app-retention-benchmarks-broken-down-by-industry
Mobile app user retention benchmarks broken down by industry | Sendbird
For example, if your app had 1,000 ... rate would be calculated as follows: Churn rate = (Number of users lost during the period / Number of users at the start of the period) × 100 ......
Whatfix
whatfix.com › home › user onboarding › what is user retention? how to measure & improve it (2025)
What Is User Retention? How to Measure & Improve It (2025)
October 3, 2025 - User retention rates for apps vary significantly depending on the industry, but the average is around 5.6% user retention after 30 days.
Plotline
plotline.so › blog › retention-rates-mobile-apps-by-industry
Retention Rates for Mobile Apps by Industry
November 11, 2025 - In this blog, we will explore what retention is, why it's important, average retention rates for mobile apps by industry and even strategies for opimizing retention. Let’s dive in! Average 30-day retention across all apps is just 6%, meaning ...
Andreessen Horowitz
a16z.com › do-you-have-lightning-in-a-bottle-how-to-benchmark-your-social-app
Do You Have Lightning In a Bottle? How to Benchmark Your Social App | Andreessen Horowitz
March 29, 2024 - It’s the lifeblood of an app, and the hardest metric to “game”. Having tried to increase the retention rate during my time at Snap, I can assure you that improving the day 30 (d30) retention even 1% at scale was an incredible feat.
Medium
medium.com › permutable-analytics › how-to-calculate-benchmark-day-1-day-7-and-day-30-retention-in-amplitude-analytics-d500a77eae04
How to Calculate & Benchmark Day 1, Day 7, and Day 30 Retention in Amplitude Analytics | by Timothy Daniell | Permutable Analytics | Medium
May 13, 2022 - In this case D1R would be 55%, and D7R would be 12%. Notice that we count how many users come back exactly on the day, so the day 2 count isn’t in either calculation. This is technically known as bounded retention, and can be contrasted with unbounded retention, which would include unique users coming back on the day or afterwards.
Adjust
adjust.com › glossary › what is a retention rate?
What is a retention rate and why is it important? | Adjust
It quantifies how well an app keeps its users over time, providing insights into user engagement and the app's ability to deliver value. Retention is typically measured at specific intervals, such as day 1, day 7, or day 30 after the initial install.
Kubit
kubit.ai › data-analytics › what-is-retention-rate-heres-what-you-need-to-know
What Is A Retention Rate? – Everything you need to know | Kubit
May 24, 2022 - I’ve been amazed at how Kubit ... happen in just minutes. Within a month of onboarding Kubit, we were able to improve our onboarding flows Day 1 ROAs by over 30% – which paid for the whole year of service many times over....
Reddit
reddit.com › r/gamedev › how do you calculate the retention rate? (engaged users or installs?)
r/gamedev on Reddit: How do you calculate the retention rate? (Engaged users or installs?)
March 17, 2025 -
Hello. I wonder how other developers calculate their games' retention rates. Do you filter out the players who downloaded the game and did not spend even 2-3 minutes? Or do you directly get the retention rate metrics from Firebase console, Google Analytics, etc?
In my experience, after calculating it based on the people who spent enough time in the game to start their first match (happens between 3 to 10 minutes after entering the game) using the 24-hour rolling window, I realized that I get 2 times higher day-1 retention rate than what it shows on Google Analytics.
Therefore I'm a bit confused. The real purpose of this metric is to see the engagement and I think what I'm doing makes sense. The problem is that I don't want to look like I'm lying to potential investors.
I would love to hear what other developers, publishers, or investors think about it!
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Depends on many factors, but traditionally: 7-day retention: players coming back every day for a week 30-day retention: players coming back every day for a month Week-on-week retention: players returning from one week to the next Month-on-month retention: players returning from one month to the next Usually expressed as a percentage of the playerbase. So for example, a 50% 7-day retention means that 50% of players return daily. You also check this over time. E.g. week-on-week retention rate for the past six months. Edit: Rewrote for less ambiguity. Don't write Reddit posts on your coffee break!
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Retention is not supposed to be based on any segmentation / user dimension. It should take into account any and all users that initiated a session in a selected time period (cohort) regardless of what feature they engaged with. Additionally, you're masking deeper problems by your approach within the product if a major chunk of your player base churns before engaging with the core loop at least twice. You'd be setting up yourself for failure if you advertise d(x) rates to investors that are double the benchmark of the genre. You can check game analytics benchmark reports that was released recently here: https://www.gameanalytics.com/reports/2025-mobile-gaming-benchmarks
AppsFlyer
appsflyer.com › appsflyer homepage › retention rate
Retention rate | AppsFlyer mobile marketing glossary
April 8, 2024 - One study revealed that the average retention rate across 31 mobile app categories was about 25% on day one. It then falls to about 6% by day 30.
Appcues
appcues.com › blog › growth › app retention rates: why you should care and how to boost ‘em
App retention rates: Why you should care and how to boost ‘em
Time period: This is the defined time period over which you’ll measure your retention rates. There’s no one best time frame to measure. Instead, keeping a record of 7, 14, and 30-day retention rates is best.
Roblox Creator Hub
create.roblox.com › docs › production › analytics › retention
Retention | Documentation
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Exploding Topics
explodingtopics.com › blog › customer-retention-rates
Average Customer Retention By Industry (2025)
September 12, 2025 - Hospitality/tourism apps have ... have the lowest retention after 1 day (16.5%) and 7 days (7.2%). While Travel has the lowest 30-day retention at 3.6%....
Udonis
blog.udonis.co › mobile-marketing › why-you-need-to-track-user-retention-in-mobile-apps-and-games
What Is User Retention Rate? Meaning, Formula, and Calculator
February 29, 2024 - Day 30 retention, on the other hand, assesses the percentage of users who are still engaging with the product or service 30 days after their first interaction. This longer-term retention rate can provide insights into the sustained value and ...
Adjust
adjust.com › resources › guides › user retention
The app user retention handbook for marketers | Adjust
Generally, an app is considered ... benchmarks reveal that retention falls to 26% on day 1, 13% by day 7, and 10% by day 14. After 30 days, the retention rate generally settles at 7%....
UXCam
uxcam.com › blog › user-retention-metrics
User Retention Metrics - Top 6 KPIs to Track and Improve
January 19, 2025 - If users who signed up in January show a 50% retention rate after 30 days, while February’s cohort drops to 35%, there might have been a change in your onboarding flow or feature set that impacted engagement.