Hi folks, I wish to know weather adroll is good for brandawareness campaign actually I am advertiser and I wish to run brandawareness campaign for my client whose business is in India and wish to advertise in USA for services he provides.
Been using Adroll for a few months. Thought it would make my life easier. I run my own PPC ads for my real estate business. I am mainly using them to retarget based on visits to my website and lists that I have uploaded. I uploaded a list of about 10K names and emails. A few weeks ago I looked at the list on Adroll and it said the audience size is 35K. I don't understand how a static list of names can grow. Any experience with Adroll? Any other systems that do a similar thing that you could recommend?
Videos
Looking into incorporating Adroll into our remarketing budget. Can I expect similar ROIs to Google's remarketing or is it better or worse?
Any insight is appreciated.
I am running dynamic ads using ad roll with prospecting and retargeting campaigns setup.
After ~$350 so far, no sales and no add to carts. I think I can lower prices that are set with a 40% profit margin right now (which I think is high for many products).
However, there is documentation on the first month taking a while to optimize the ads https://help.adroll.com/hc/en-us/articles/115001918671-Your-First-Month.
Wondering if anyone else uses adroll and how long it took for your ads to start performing
I just started an Adroll campaign for remarketing customer lists or extracted lead lists from LinkedIn.
I couldn't use GDN because google requires 50k USD lifetime spend before setting it under "targeting"
Since Adroll works off of GDN, and social media I thought I'd give it a try.
My concern with the display network is click fraud. I'll be checking in Hotjar to see if these users are bots or actual humans interacting with a site.
Any thoughts on this?
Yo. Interested to see if anyone would recommend for or against AdRoll for me.
Background:
I manage a pretty hefty load of (mostly) Traffic Optimized Ads Manager Campaigns for clients at my company. Launching, optimizing and managing these campaigns probably takes up at least 50-80% of my day-to-day life. I see a benefit in AdRoll as a way to handle the optimization for me. I think of this service as basically hiring a trained Intern that is outsourced and that we wouldn't have to train on our internal as much and most likely wouldn't have to pay as much. But, I'm concerned about our Brand Voice/copy and the benefit that my constant "Human Touch" has on these campaigns.
On average, I manage 20-30 campaigns at a time with an average budget of about $400 (but some are in the $1-2k range). Most are 20-40 day campaigns. For each campaign, my rule of thumb is a Broad, Location/Age Range Ad Set, a targeted, interested based Ad Set, and at least one Custom/Lookalike Ad Set. Each of those have about 20-40 (sometimes 50) ads each.
We're focused on mainly CPC/CPLV (Cost Per Landing Page) and Impressions for client KPIs as our main selling point is site traffic back to our website, and sometimes we do engagement based campaigns for Instagram and events that we help clients throw.
So from what I understand, if you start an ecommerce brand and want to be all over, you need to set up:
FB Ads
Google Shopping
Youtube Ads
Google PPC
And rig up remarketing on each of them
Right?
but where does Adroll come into play? Do they manage a lot of the remarketing stuff for you and take a cut?
Or are they displaying ads on their own network?
Also is there any all in one that does it all for you? Its a lot of sht to rig up.
I am looking into running campaigns on multiple platforms and these two platforms came up. What are your experiences with them and what are the costs?
Thanks!
There are many sites adroll serves ads to that don't seem real. Here is an example I found recently. https://adorablefurnishing.com/ So ok maybe it is legitimate but why would you never be able to find the ads you are paying for? Click around and never find an adroll ad? Why? What is the possible business reason to hide the ads? There are dozens of sites like this which I have removed over time. I have complained in the past but adroll just gives me the run around and wants proof? The whole thing seems very fraudulent to me but perhaps someone here has an explanation?
Does anyone have experience with this platform?
TL;DR Google is the way to go for transparency, creative flexibility, and future proofing but you're going to need some skilled people to use it.
https://www.ironpulley.com/criteo-adroll-steelhouse-and-google-what-is-the-best-retargeting-platform-in-2019/
Hoping to get some opinions. We use Shopify and have had issues with display retargeting. Unfortunately due to our product category we can't run retargeting directly on GDN. So far we have tried:
AdRoll - Terrible for us. Adjusting bids did nothing so could never achieve a reasonable CPA/ROAS Criteo - Lot better but only thing we can control is the bid for once generic audience (website visitors). Their support is almost non-existent as well.
What should we try next? We're looking at Perfect Audience but hoping for some opinions
Update: based on the comments just an update on what we're already doing. We have an email list which converts quite well, we're already doing FB retargeting. Just trying to cover all bases with display retargeting.
TIA
Has anyone had experience using AdRoll? I'm reading over some of their claims and they seem a little too good to be true.
Their "suggested" price is $250-$750 for 10,000 hits. That can't be possible... Right?
Keep in mind Adroll is a retargeting platform. They serve ads to those who have already visited your brand/website. For instance ads you see on Facebook that you only notice after you visited a particular site. The CTR is much higher for these ads because they are more relevant to the user and this is what they are basing their estimates on.
I would pay for someone to help answer a couple questions...
I work as an Adwords technician on a small SEM company in Sweden. We have never used anything but Adwords for display/retargeting.
I would like to know what the benifits are from using Adroll vs Adwords. In your experience, how effective has Adroll been compared to Adwords?
Also, what other platforms have you used for display ads and how effective have they been?
We had some good success with AdRoll but they have changed their service levels which sucks.
Is there another good alternative which offers a similar service?