TrustRadius
trustradius.com › compare-products › adroll-vs-google-ads
Compare AdRoll vs Google Ads on TrustRadius | Based on reviews & more
September 23, 2020 - Compare AdRoll vs Google Ads. 1476 verified user reviews and ratings of features, pros, cons, pricing, support and more.
AdRoll
adroll.com › blog › adroll-vs-google-ads
AdRoll vs Google Ads Comparison: Which Is Better? | AdRoll
June 18, 2024 - Long story short, while Google advertising is an undeniably useful option for digital marketing, it is best suited for larger brands that advertise to extensive, established audiences with high brand loyalty. Bottom line: Our powerful, streamlined platform is incomparable where it matters most. Interested in learning more? Check out this guide on all things AdRoll.
Adroll vs Adwords
This is sort of our standard policy: Realistically I wouldn't use AdRoll outside of FB unless AR really came up with some great creatives, which I have yet to see. Have never seen good results using their non-FB retargeting. My response is that I try to stay away from CPM bidding whenever possible, and using Google we bid using CPC and have a ton more tools and levers at our disposal to optimize ROI (Site placements/exclusions, dynamic text ads, display text ads, geo targeting/bidding, day parting, demographic bid modification, site-based topic based targeting, jargon, jargon , etc). Clients love hearing that. On AdRoll there is not much we can do from a management standpoint aside from ad testing and weekly budget adjustments and very rudimentary geo targeting. The only reason we still even use AR for FB really, is that FB itself doesn't offer dynamic/liquid retargeting yet through their own platform. tl:dr: CPC > CPM when ROI is a concern AdWords > AdRoll Use GDR for web display, use AdRoll for FB More on reddit.com
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July 8, 2014Adroll Prospecting Product vs. Google Display Campaigns
In short, yes. Working with Adroll, Criteo, Perfect Audience, or any of these display partners will get you into inventory you can't reach through GDN, whether it be for prospecting or retargeting. They can reach most of the larger exchanges that you could reach through something like DBM (DoubleClick Bid Manager). If you haven't dipped your toes in yet, please be aware that within these ad networks, you're going to see higher costs and CPMs, and likely lower CTRs than what you're seeing through Adwords. There's a reason all of these partners do retargeting, because for a lot of advertisers, that's the best they can do on these ad networks; prospecting is too expensive. Hope this helps. More on reddit.com
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December 4, 2016Adroll and Other Similar Systems
I didn't have a good experience with Adroll. Most of the 'conversions' I managed to get from it was view-through conversions meaning, whoever converted on the site just seen the ad before converted, so the actual influence is uncertain. I guess by 'Audience size' they take into account the visitors on your website in the meantime. So your initial list + visistors on your website since you started with Adroll = the audience you have today. This is just my guess.. since I'm not an Adroll expert.. but usually retargeting platform work based on a cookie not just email addresses. Also where is that 10K email coming from? Are you targeting your past client list? Btw, I ran campaigns for estate agents, and usually search ads was the highest performer on 'new' audience. The email you already have should be hit by newsletters and not retargeting ads. But this is just my 2 cents. More on reddit.com
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November 11, 2024How long for AdRoll ads to start performing well?
They never really performed well. Always got better results over Google Ads dynamic display. Adroll was nice cuz because the ads looked better but they never beat the CPMs or conversion rates of Google Ads. The placements on Adroll are also nearly identical to Google so not much there either. More on reddit.com
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July 11, 2022Videos
Quora
quora.com › Why-would-a-company-use-AdRoll-company-over-Google-Ads
Why would a company use AdRoll (company) over Google Ads? - Quora
Answer (1 of 6): I’ve used both quite extensively. There are several differences : AdWords: * CPC Model (usually better than CPM if you are focused on results) * Great reach (98% of U.S. & Canada Internet Audience) * Search Ads, Banners, Video (Youtube), Shopping Campaigns * DIY & Complex ...
StackShare
stackshare.io › stackups › adroll-vs-google-ads
AdRoll vs Google Ads | What are the differences?
AdRoll - The e-commerce marketing platform for growing direct-to-consumer brands. Google Ads - An online advertising platform developed by Google.
Neil Patel
neilpatel.com › blog › an in-depth comparison of remarketing and retargeting services
An In-Depth Comparison of Remarketing and Retargeting Services
September 18, 2021 - AdRoll works with advertising partners like Facebook Exchange, Google, Yahoo, and Microsoft, allowing you to reach 98% of sites on the Internet.
Global Gurus
globalgurus.org › home › adroll vs google ads
AdRoll vs Google Ads - Global Gurus
January 21, 2022 - AdRoll is a platform for marketing that displays ad campaigns on websites all across the internet. Its services are brand awareness, data analytics, email campaigns, etc. There is also a dashboard for monitoring the campaigns’ achievements. AdRoll also assists many businesses in upgrading their strategies for marketing and helping increase revenue. On the other hand, Google Ads is the top advertising platform online.
Gartner
gartner.com › reviews › market › ad-tech › compare › adroll-vs-google
AdRoll vs Google 2023 | Gartner Peer Insights
Based on verified reviews from real users in the Ad Tech Platforms market. AdRoll has a rating of 4.1 stars with 47 reviews. Google has a rating of 4.5 stars with 226 reviews.
G2
g2.com › compare › adroll-vs-google-ads
Compare AdRoll vs. Google Ads - G2
Considering new software? G2 helps you select the right software & services to suite your business. It's simple. Select your current product & we'll provide you the top alternatives. Select your top choices to receive a side-by-side feature comparison. If you're still not sure we have over ...
AdRoll
adroll.com › blog › growth-marketing › google-ads-vs-facebook-ads-how-much-should-i-invest
Google Ads vs. Facebook Ads: A Full Comparison | AdRoll
June 18, 2024 - Google and Facebook’s built-in tracking tools would tell you how your ads on their networks attribute to your revenue independently as if the other ad networks don’t exist and each of them would claim all the credits to the sales. To understand your customer journey across channels and how each channel attributes to your revenue holistically, you’d need to use a third party attribution solution, such as AdRoll’s Cross-channel Attribution, which consolidates siloed data from various channels to provide you a unified view of your customers’ conversion paths and attributes conversions to each of your touchpoints using the attribution model of your choice.
G2
g2.com › compare › adroll-vs-google-ad-manager
AdRoll vs Google Ad Manager | G2
Compare AdRoll vs Google Ad Manager head-to-head across pricing, user satisfaction, and features, using data from actual users.
Reddit
reddit.com › r/ppc › adroll vs adwords
r/PPC on Reddit: Adroll vs Adwords
July 8, 2014 -
I work as an Adwords technician on a small SEM company in Sweden. We have never used anything but Adwords for display/retargeting.
I would like to know what the benifits are from using Adroll vs Adwords. In your experience, how effective has Adroll been compared to Adwords?
Also, what other platforms have you used for display ads and how effective have they been?
Top answer 1 of 4
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This is sort of our standard policy: Realistically I wouldn't use AdRoll outside of FB unless AR really came up with some great creatives, which I have yet to see. Have never seen good results using their non-FB retargeting. My response is that I try to stay away from CPM bidding whenever possible, and using Google we bid using CPC and have a ton more tools and levers at our disposal to optimize ROI (Site placements/exclusions, dynamic text ads, display text ads, geo targeting/bidding, day parting, demographic bid modification, site-based topic based targeting, jargon, jargon , etc). Clients love hearing that. On AdRoll there is not much we can do from a management standpoint aside from ad testing and weekly budget adjustments and very rudimentary geo targeting. The only reason we still even use AR for FB really, is that FB itself doesn't offer dynamic/liquid retargeting yet through their own platform. tl:dr: CPC > CPM when ROI is a concern AdWords > AdRoll Use GDR for web display, use AdRoll for FB
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The benefit AdRoll has is that you get visibility in display networks other than Google, plus you can run Facebook retargeting in the same account. It was overall good and easy to manage, but we stopped running it since it was more costly (CPM and CPC) than our Google retargeting. I've used Chango and Rocketfuel as well, but those have higher monthly spend minimums.
Sabaseo
sabaseo.com › home › blog › essential info on google remarketing & adroll retargeting
A Quick Look at Google Remarketing & AdRoll Retargeting
August 24, 2020 - Some other appealing AdRoll features include: Automatically adjusting your campaigns based on when you are getting the most incremental conversions ... Providing “Liquid Ads” that can be used to personalize impressions based on visits to product pages ... Your remarketing efforts with Google can be done through your AdWords account.
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FinancesOnline
comparisons.financesonline.com › home › marketing software › google adwords › adroll
Google AdWords vs AdRoll 2024 Comparison | FinancesOnline
February 28, 2023 - AdRoll is a digital marketing platform that specializes in retargeting to achieve results in your digital marketing efforts. With this, you can reach audiences on Instagram, Twitter, and Facebook. On top of that, it aids you in creating the best ads for social media platforms. ... Both Google AdWords and AdRoll were evaluated by a group of independent B2B experts who prepared a full study of all key elements of every service.
Advertisercommunity
en.advertisercommunity.com › t5 › Advanced-Features › Google-AdWords-VS-AdRoll › td-p › 1762389
Google Ads Community
July 18, 2018 - Our ads are eligible and approved, but not running + support manager is ignoring all the time.
SoftProdigy
softprodigy.com › home › adroll ads vs google ads: differences and similarities
AdRoll Ads vs Google Ads: Differences and Similarities
September 16, 2025 - When it comes to Google Ads, they allow you to run paid online Ads to reach out to audiences interested in your brands. With this method, you can implement ads throughout Google products and services like search results, YouTube, shopping, etc. Talking about AdRoll Ads, you can run paid ads across multiple platforms and media.
Reddit
reddit.com › r/ppc › adroll prospecting product vs. google display campaigns
r/PPC on Reddit: Adroll Prospecting Product vs. Google Display Campaigns
December 4, 2016 -
Hi guys/girls
Can anyone shed some light on the difference between the two?
I understand Adroll uses lookalike audience software to prospect for new leads based on past converter data, however google display network also has a "slimilar to past-converters" audience option.
I understand that Display campaigns don't get access to "premium" inventory placements (unlike display campaigns run using doubleclick software for example), does anyone know if the Adroll prospecting product has access to inventory placements that standard google display campaigns don't have access to?
Cheers
Top answer 1 of 4
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In short, yes. Working with Adroll, Criteo, Perfect Audience, or any of these display partners will get you into inventory you can't reach through GDN, whether it be for prospecting or retargeting. They can reach most of the larger exchanges that you could reach through something like DBM (DoubleClick Bid Manager). If you haven't dipped your toes in yet, please be aware that within these ad networks, you're going to see higher costs and CPMs, and likely lower CTRs than what you're seeing through Adwords. There's a reason all of these partners do retargeting, because for a lot of advertisers, that's the best they can do on these ad networks; prospecting is too expensive. Hope this helps.
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Just submit a contact form and ask for a list of the exchanges they partner with. If you have any specific sites you're curious about then ask (ex: ESPN).
Info-Tech Research Group
infotech.com › home › categories › ad tech › compare › adroll vs google ad manager
AdRoll vs Google Ad Manager 2025 | Ad Tech | SoftwareReviews
Compare AdRoll and Google Ad Manager using real user data focused on features, satisfaction, business value, and the vendor relationship.