Advertising News · Brands Spent More than $1B on Celebrities in Ads Last Year · By Brittaney Kiefer · The use of high-profile talent in commercials is growing, even as the number of productions shrinks.

3 days ago - Ad Tech Industry News By Mark Stenberg 21 hours ago · The expansion comes as advertiser demand grows for email-native inventory and creators look for passive revenue streams READ FULL STORY > CES By Trishla Ostwal, Kendra Barnett 23 hours ago · At ADWEEK House CES, the exec expressed confidence in the direction of the newly recalibrated Omnicom Media and opined on the future of ads within AI interfaces like ChatGPT.

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1 day ago - On January 15, 2015, following the acquisition of their previous parent, Mediabistro, by Prometheus Global Media, Adweek formed the "Adweek Blog Network"—which consists of several B2B blogs focusing on aspects of the mass media industry. They include AgencySpy, which focuses on advertising news, TVNewser, which focuses on cable and broadcast TV and streaming news and TVSpy, which focuses on local television news.

December 10, 2025 - From major new clients to Super Bowl glory, New Zealand-founded Special harnessed culture and social strategy to win ADWEEK's 2025 Breakthrough Agency of the Year award.

December 4, 2025 - The new Omnicom Media leadership structure includes only a small group of former IPG executives, according to a document viewed by ADWEEK READ FULL STORY >

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7 hours ago - Buoyed by its New Year’s Eve coverage, CNN was the most-watched cable news network for the week in the prized Adults 25-54 demo. However, the network finished behind Fox News in primetime total viewers and ranked No.

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This fusion of data, cognitive science, and personalization gives political campaigns the power to transform passive audiences into active participants · AI will shape the future of creativity, advertising, and media. But only if it’s built on a foundation that respects the people whose ...

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3 days ago - Top of the Ticker: Tony Dokoupil’s stint as the latest CBS Evening News anchor officially began on Monday evening in the show’s New York studios and not on the road as previously planned. This was a result of the breaking news coverage dealing with the capture of Venezuelan president Nicolás Maduro, his wife Cilia Flores, and their son by the U.S.

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5 days ago - Disney’s ads president, Rita Ferro, recently told ADWEEK that AI would transform how TV is “planned, measured, and optimized” in 2026, and several of the latest updates move the industry closer to that future.

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