Domain Authority is not a Google metric. It was initially created by Moz; AHREFs and SEMRush launched their own equivalents. Domain Authority is purely based on theory and is, more than anything, a vanity metric. While you can use it to illustrate general improvement in linkbuilding efforts over time, having a higher domain authority score from any of these three tools does not mean higher rankings. Long story short — doesn’t matter; it’s not a real metric. Personally I like the functionality/interface of AHREFs. More on reddit.com

You would have to ask them, but probably not. That can happen because of links losing their own authority or gaining authority in the eyes of Ahrefs. In other words, they likely re-evaluated some of the links in their database which changed the value of their domain scoring. They are just ripping it right out of the code on the page, so yes it should be accurate. It might be correlated, but there is no direct impact. Part of the problem with these domain authority scores is that they are domain level. They don't tell you the authority of the page that is ranking. Most of the tools out there do have scoring for individual URLs. It's still inaccurate, but much more useful than an overall domain score is. More on reddit.com

Google Search Console Google Analytics 4 Google Trends Google Keyword Planner Google Alerts More on reddit.com

Ugh, I wrote 3 answers and my PC keeps crashing after a new BIOS update. Briefly: check that the domain is not zero'd - is getting traffic. Check that the page has traffic. The 2 big myths in bakclinks in SEO: 1) that the whole site must be relevent and is supported by conjecture. Its a myth from the PR and backlink shills hoping people will focus on the "relevancy" of the site vs its authority/traffic quality or value Second is DA. I have never bought a link, never will. DA focus is complete nonsense - there's no chance that every page on Microsoft or Google has the same DA as the domain. The domain DA is estimated assuming traffic to the whole site - all the pages - but different pages have different traffic  -some none at all Since the Dec 2024 Topical Authority update - the one that slated Hubspot - traffic is more and more of a control/gateway to authority egress. Basically the myth of relevancy is that the whole site must be relevant or relevancy is most important. This is nonsense. Relevancy isn’t a value - its the modulare of throughput. Similarly is the idea that Google can automatically - or manually - segment and cateogorize based on the whims of segmenting or categorizing knowledge. Just within networking and cybersecuriy there are multiple concepts that overlap. Also, there are very few “pure” sites - and how would you start breaking up TA? You can’t Anyway - the myth matters not - you can ask any LLM to explain where relevancy starts and begins for PageRank - the PageRank patent is freely available I’ve never bought backlinks and never wanted to become reliant on them - Google keeps zeroing link farms (and PBNS are not “upscale” link farms - Google link farm vs PBN) What you need is a page that is relevant and that RANKS for that topic. Then the link must point with context and that context must be relevant. Its much more important to chase after pages with organic traffic (also an indicator that the site is not penalized) More on reddit.com