Youtube keeps on recommending me these AI ads about jewelry shops that are supposedly closing. One is called Claire's and features an AI old lady talking about her hand-made jewelry and how she's supposedly closing shop after decades of service... yeah, no. That's all 100% bunk.
I'm honestly just trying to see which companies are using AI to make ads, for personal reasons, which I guess a community called "FuckAI" probably understands.
So far I just know of:
That weird one from Toys R Us.
This one on TV by Opendoor about thanksgiving, but their website also has some AI images instead of real houses.
Now the Coca-Cola one, just came out a few days ago.
I think there was one from a car brand, can't remember the brand, and never saw it online, but the pink clouds in the background seemed AI generated.
Do you know any others?
I don't watch TV, but my job has a TV with cable, so I just pick up weird details I can see from the distance.
Videos
sunk cost or trying to brute force desensitization
Let I thought AI was getting better, an example of a few in the last few days:
A marketing company with an AI woman looking at a clipboard, she had three huge bones protruding from the back of her hand and freakishly long fingers.
A custom door company that couldn’t be bothered to show their own custom doors, and instead had AI slop that even had a gap at the bottom of the entry door wide enough for a family of raccoons to get in.
A casino that looks like they’re showcasing a wax exhibit they have by the craps table.
I would never, never buy. You know how marketing is really works, it’s about showing authenticity, trust in your brand, that you are the real deal and you value the customer.
This is all so not that. Marketers, those who use AI, do better.
from the pov of ppl working in advertising. Job creator or job destroyer? will AI technologies affect certain kinds of work negatively/positively more than others?
I've just seen an ad with a character singing an A.I generated song, with artificial voice, also saw some ads that are straight up just A.I generated photos. It's almost as if the corporations are just doing the more basic thing just to make some money.
(The image I used is a Dove advertisement in where there is a girl asking A.I to generate a confident woman according to Dove's Real Beauty Ad)
Ok so like the title, every ad now is just ai. I'm so tired of it. Ai games, ai dating apps, ai accounting, you name it. It's literally everywhere too. YouTube, Reddit, Twitter, all full of ai. Is there literally anywhere I can go that doesn't have all this ai slop? It's getting to the point where I feel like no where is safe and I'm starting to go crazy. Please just end all the ai. Or at least regulate it/filter it out.
This is my genuine feedback on how AI-generated ads have performed for me on Meta last month. I won’t mention any of the tools here, just to make sure this post doesn’t come across as a promotion in any way.
Screenshot of the campaign is attached in the comments.
AI is not perfect yet
I use AI with 100% human supervision. There have been instances where AI generated factually wrong output, or missed the mark at generating desired output.
So my marketing stack is not fully automated. It’s more like an AI-integrated workflow, supervised and managed by humans.
It does cut cost and time
I’ve said this too many times, it’s becoming repetitive. But AI did make my marketing workflow 10x faster and cheaper.
A major task I use AI is for creating UGC videos. While it used to take me weeks and hundreds of dollars to make a single UGC video with a human creator, AI significantly cuts it down to just a few dollars and a few minutes per video.
Savings like this make rapid scaling and extensive experimenting possible. This helps me find more winning ads in a short time.
Performance is same as before, if not better
Most of the time, my AI-generated ads have been performing as well as their human-generated counterparts.
And there have been instances where they even performed better than my human-made ads.
It’s easy for marketers to show big numbers and claim themselves successful. But if you think from a business owner’s perspective, those big ad numbers don’t really matter. The ROI, value for money, or worthiness matters the most for them at the end of the day.
So, in the case of my ads:
Production cost has reduced.
Scalability increased.
ROI increased.
I’d love to hear your thoughts on using AI in ads. Let me know below. TIA!
Was discussing this with a graphic designer. He's confident with holding on to his job in spite of AI.
Apparently there was a massive outrage over Primo using AI-generated posters, but is it only within his circles or the public in general>
Hey, I genuinely need your help from you guys! I keep seeing all these AI tools that claim to generate ad copy or creatives with just a few inputs.
Like you give your product name, and boom there's your ad. Just wondering, has anyone here actually used one for real?
Did it work for you? Or did you end up rewriting half of it anyway? Also:
– If you don’t use one, is there a reason? Too expensive? Doesn’t feel right?
- What is your overall experience and please share some if you use them? Do you think companies trust them?
– If you do use one, what still bugs you? Like, does the copy feel too generic? Not on-brand? Doesn’t perform? - Do you know people, companies or brands actually using these services and platforms?
And do you think AI is even at that level where it can generate good enough static ads? Or are we still far from that? Just trying to understand if these tools are actually useful or just hype.
Would love to hear your take, especially if you're running ads for your own product or service. Thanks in advance!
i will not promote
Since AI promotion is pretty much whole new category, I'm trying to get a sense of how people feel about it based on the ads/content they see about new AI products or features.
Personally, I feel like companies are focusing too much on toting "AI" than on selling the benefits, but maybe that's just me and/or the first few waves of ads selling AI products.
The crazed laugh makes me think it's AI as well
I feel like I'm living far in the past and would love to learn from this community to see what people are doing to optimize common workflows with AI.
What are those workflows that you have or have not yet figured out how to speed up using AI (chatgpt or other new tools)?
AI is changing how we create ads.
This campaign is 100% made with ChatGPT for WWF.
Yes, everything was done in ChatGPT.
There was no editing. From idea to image, the focus was on storytelling.
This shows that AI can create real emotional connections.
It works alongside humans, not as a replacement.
AI + creativity = endless possibilities.
Credit for ads: Nikolaj Lykke