October 5, 2023 - AI and Customer Data Platforms ... · 3. High-performing marketing teams are averaging seven different uses of AI and machine learning today and just over half (52%) plan on increasing their adoption this year....

July 1, 2021 - In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through the current state of AI and presents a framework that will help them classify their existing projects and plan the effective rollout of future ones.

Artificial intelligence is forecasted to have trillions of dollars of annual impact on · businesses and the economy, yet many marketers struggle to understand what it is ... But, AI possesses the power to change everything.

But, lack of education and training is holding the industry back, with 70 percent of respondents identifying it as a barrier to adoption of AI in their marketing. This is just one of the key findings from the 2021 State of Marketing AI Report, released by Drift and Marketing AI Institute.

Hamm, P., & Klesel, M. (2021 Success factors for the adoption of artificial intelligence in organizations: A literature review [Paper presentation]. 27th Americas Conference on Information Systems (AMCIS). AIS Electronic Library. ... Han, R., Lam, H. K., Zhan, Y., Wang, Y., Dwivedi, Y. K., & Tan, H. K. (2021). Artificial Intelligence in business-tobusiness marketing: A bibliometric analysis of current research status, development and future directions.

June 14, 2025 - By systematically comparing the strengths and weaknesses of AI and traditional marketing, this study contributes to the ongoing discourse on the intelligent transformation of marketing practices and their implications for consumer behavior and market competitiveness. When exploring the application and practice of artificial intelligence in marketing strategy, the existing literature provides a wide range of perspectives and in-depth analysis. Verma et al. (2021) revealed the importance of artificial intelligence in the field of marketing through a systematic literature review, pointed out futu

April 14, 2025 - From chatbots to social media management to full-scale marketing campaigns and automation, artificial intelligence is changing the way marketers do their jobs. Routine tasks like writing copy, mining consumer data, and creating visuals that ...

Machine learning and AI in marketing: Connecting computing power to human insights. International Journal of Research in Marketing, 37(3), 481–504. ... Maeng K., Kim J., Shin J. (2020). Demand forecasting for the 5G service market considering consumer preference and purchase delay behavior. Telematics and Informatics, 47, Article 101327. ... Mogaji E., Soetan T. O., Kieu T. A. (2021).

August 2, 2024 - This allows marketers · to segment their audience more effectively and deliver personalized content that is more likely to · engage and convert customers. For instance, AI algorithms can analyze user data from social media · platforms, websites, and purchase histories to predict individual preferences and recommend · products accordingly (Loureiro, Guerreiro, & Tussyadiah, 2021).

Our study of selected articles by means of Multiple Correspondence Analysis (MCA) procedure outlines several research avenues related to the adoption, use, and acceptance of AI technology in marketing, the role of data protection and ethics, the role of institutional support for marketing AI, as well as the revolution of the labor market and marketers’ competencies. Vlačić, Božidar & Corbo, Leonardo & Costa e Silva, Susana & Dabić, Marina, 2021.

January 7, 2025 - According to Statista, the market for artificial intelligence (AI) in marketing is projected to reach more than $107.5 billion by 2028, up from $15.84 billion in 2021. At the front of the stage, generative AI will continue to advance and gain ...

November 17, 2025 - With the increasing utility of generative AI, marketing departments use the technology to instantly create hyperpersonalized marketing materials, distill insights from customer data and iterate on existing marketing strategies.

We have inferred the critical topics that have been covered in the AI marketing literature, presenting eight major themes that could be significant for marketers. Our focal point was the literature of the last 21 years (2000–2021) because, throughout this period, AI has grown widely and is accepted by marketers and users.

A global survey in 2022 found out that 90 percent of marketing professionals across 35 countries were using artificial intelligence (AI) tools in order to automate customer interactions, compared to 88 percent in 2021.

https://www.statista.com/statistics/962630/impact-of-ai-enabled-marketing-on-business-outcomes-worldwide/ Drift. (2021). Business outcomes realized through the use of artificial intelligence (AI) according to marketers worldwide as of December 2020. Statista. Statista Inc..

December 9, 2021 - In another study, Hollebeek and Belk (2021) compared · positivist models such as the TAM and the positive emotions, en- gagement, relationships, meaning, and accomplishments (PERMA) model that consist with CCT perspectives to examine consumers' technology‐facilitated brand engagement and wellbeing. MARIANI ET AL. ... This study makes several key contributions to research in AI. First, we · focus on AI in the interrelated fields of marketing...

Real-world case studies demonstrate AI's disruptive impact on marketing. AI-driven tactics have helped several · companies across industries achieve great achievements. Netflix's Content · The streaming giant uses AI algorithms to propose content. Their recommendation algorithm personalizes episodes and · movies based on viewing history and tastes. Netflix reported 75% customer retention and 35% uplift in engagement · (Netflix, 2021).

December 1, 2024 - The Use of Artificial Intelligence and Machine Learning in Digital Marketing in 2023: Trends and Insights. International Journal of Computer Applications, 184(51), 12–17. doi:10.5120/ijca2023922635. Arun Kumar, B.R. (2021). AI-Based Digital Marketing Strategies”A Review.

2 weeks ago - Collectively, studies related to AI have portrayed a diverse and complex picture of AI within the rapidly changing marketing landscape (Huang and Rust, 2018, 2021a, 2021b; Verma et al., 2021).

August 22, 2024 - The ability to create original content, synthetic data, models of physical objects, and code to improve response time to customer engagement is providing breakthrough innovation opportunities for marketing. Generative AI learns from existing artifacts to generate new, realistic artifacts that reflect the characteristics of the training data without repeating them.