You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology.

Participants will gain experience in leveraging AI to support customer acquisition and retention, creating compelling marketing content using generative AI, and assessing the effectiveness of AI-driven strategies.

April 14, 2025 - To learn what GenAI can do for marketing professionals, enroll in Microsoft's Copilot for Marketing Specialization, where you'll discover how to leverage AI for your competitor analyses, optimization efforts, and marketing strategies.

Learners will participate in a brand exercise to develop a brand essence statement and generate a logo using Generative AI tools to practice how to use Generative AI appropriately for creative content. Learners will assess customized customer service chatbots and explain the preferred methods and strategic considerations to create a chatbot for marketing and customer services.

As artificial intelligence continues to advance, it’s reshaping the digital marketing landscape in powerful ways. We will explore how AI, particularly generative AI, impacts specific areas of digital marketing, from creating high-quality, targeted content to optimizing customer engagement and conversion strategies.

March 24, 2025 - In this module, you will delve into the impact of AI in marketing, and how it affects how your customers interact with your organization and its offerings. You will learn about how AI is disrupting retail and transforming the way that we conduct ...

Generative AI fundamentals and prompt-engineering techniques to craft audience-centric, high-impact marketing content across multiple channels · Hands-on experience with GenAI tools to optimize audience segmentation, keyword research, digital ...

December 31, 2024 - Learn to assess the impact of AI implementations on your marketing efforts, measuring success and refining strategies for optimal results. This course also addresses the critical issue of bias in AI, providing insights on how to recognize and ...

October 10, 2025 - This innovative course explores the transformative role of Artificial Intelligence (AI) in Growth Marketing, equipping participants with the knowledge and skills to leverage AI for crafting innovative marketing strategies and optimizing campaigns.

In this course, you will delve into the transformative impact of machine learning and big data AI on digital marketing. Explore powerful tools and techniques that enable businesses to automate decision-making, predict customer behavior, and ...

Learn Prompt Engineering Generative AI for Marketing & Advertising in this 2-hour, Guided Project. Practice with real-world tasks and build skills you can apply right away.

September 1, 2025 - This course focuses on the developing and expanding the necessary skills and expertise for effective online brand promotion by leveraging customer insights to optimize marketing campaigns and understanding customer sentiments. This course is ideal for marketing professionals seeking to gain a basic understanding of digital marketing and Generative AI applications, and the necessary skills and knowledge to design a Generative AI marketing strategy in an organization.

Begin by becoming proficient with ... high-quality text efficiently. Dive into AI marketing strategies for email automation, social media management, and sales copywriting to drive real business growth....

In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore three key forces that enable AI in marketing - Algorithms, Networks, and Data - and gain a deeper understanding of ...

Learn to harness the power of Copilot to transform your marketing strategies from conception to execution. Master the art of crafting compelling ad copy, conducting in-depth market research, and designing personalized customer experiences.

With the AI Marketing Automation course, you will learn to leverage artificial intelligence to optimize your marketing efforts, enhance client engagement, and foster business growth.

This short course is a dynamic exploration of how Generative AI can revolutionize marketing strategies. Throughout this course, participants will delve into the transformative potential of Generative AI in optimizing marketing analytics, uncovering hidden patterns, predicting consumer behavior, and personalizing campaigns effectively...

You will interact with preconfigured, easy-to-use apps across eight core areas gaining hands-on experience with how AI responds to different inputs. By the end of the module, you will have tangible insights into AI capabilities, access to comprehensive resources detailing the use case areas and 50 marketing-specific examples.

You'll start by building a solid foundation in Generative AI, exploring how tools like ChatGPT, DALL·E, and large language models are transforming the marketing landscape. Then, you'll apply AI to create a full growth marketing strategy, using ...